Supporting Document (15481c1e...)

Item 1
CITY COUNCIl
REPORT
Meeting Date:
General Plan Element: 
General Plan Goal:
ACTION
June 9,2026 
Land Use
Support a diversity of businesses.
Liquor License Request for LL-0017-2026 Not My First Rodeo (392791). To consider 
forwarding a recommendation of approval to the Arizona Department of Liquor Licenses 
and Control for a New Application Series 12 (restaurant) State liquor license for an existing 
location and new owner.
OWNER
Southbridge7150 LLC
APPLICANT CONTACT
Jeffrey Craig Miller
LOCATION
7150 E. 6*''Ave.
REQUEST
The applicant is seeking a favorable recommendation on a Series 12 (restaurant) liquor 
license for an existing location with new owner. This has been a licensed location most 
recently operating with liquor since 2007 as a restaurant.
This liquor license allows the licensee to sell and serve spirituous liquor solely for 
consumption on the premises of an establishment which derives at least forty percent 
(40%) of its total revenue from the sale of food.
The applicant has indicated that this establishment will serve liquor between the hours of 
11 am to 10 pm Monday to Friday and 11 am to 1 am Saturday and Sunday; however, due to

City Council Report | Not My First Rodeo (392791)
state liquor license processing requirements, they are not required to notify the city or the 
state if they change their hours of operation.
IMPACT ANALYSIS
Reliability and Location
A.R.S. Section 4.-203.A and R19-1-702 Granting a License for a New Owner for a 
Certain Location.
The capability, qualifications and reliability of the applicant has been shown.
Restaurant
A.R.S. Section 4-205.02 and R19-1-206 Criteria for Restaurant Operations.
This owner intends to operate this location as a restaurant. This establishment is 4,859 sq. 
ft. in size, plus an existing 500 sq. ft. patio. The bar service area is 450 sq. ft. or 9% of gross 
floor area, and the kitchen area is 1,200 sq. ft. or 25% of the gross floor area. The 
operational characteristics and floor plan qualify as a restaurant.
Outdoor Patio
The existing patio, on the south side of the building is 500 sq. ft. and does not encroach 
into the adjacent pedestrian walkway.
Zoning
This site is zoned Central Business Downtown Overlay {C-2 DO). The 0-2 DO district 
allows restaurants as a permitted use. The applicant has been notified of the city’s 
expectation that the business will operate as a restaurant.
Public Safety
Police Department: No Opposition 
Major life safety issues: None noted
Public Notice and Proximity
A.R.S. Section 4-201.B. Petitions from Persons in Close Proximity.
The applicant has maintained the required posting notice for the State mandated 20-day 
period. No petitions or protests were received during the 20 (twenty) day posting period.
COUNCIL OPTIONS & STAFF RECOMMENDATION 
Council Options
The City Council has the option of recommending approval, disapproval or no 
recommendation to the Arizona Department of Liquor Licenses and Control.
Page 2 of 3

City Council Report | Not My First Rodeo (392791)
Staff Recommendation
Staff advises that the license request meets the criteria imposed for determining the 
capability, qualifications, and reliability of the applicant.
Next Steps
The City Council’s recommendation will be forwarded to the Department of Liquor 
Licenses and Control for their consideration. If the application is approved by the 
Department of Liquor Licenses and Control, the applicant should receive their license from 
the State within 105 days of original application.
RESPONSIBLE DEPARTMENT(S)
Jason McWilliams, Planning Technician, jmcwilliams@scottsdaleaz.gov 
Planning and Development Services
Matt Evans, Commander, mevans@scottsdaleaz.gov 
Special Operations Division
APPROVED BY
5/22/2026
Tim Curtis, AlCP, Current Planning Director 
480-312-4210, tcurtis@scottsdaleaz.gov
Date
ATTACHMENTS
1. 
Map
2. 
City of Scottsdale Applicant Questionnaire
3. 
State Application (Front Page, including menu)
4. 
Floor Plan
Page 3 of 3

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LL-0017-2026
Not My First Rodeo (392791)

ATTACHMENT 2
Liquor License Questionnaire
(Existing Location)
Restaurants & Bars (Series 11,12, 6, 3, 7,13)
CITY 0F_.
SCOnSDALE
Please complete all questions and return within 3 business days.
Name of Business: Not My First Rodeo
Business Address: 7150 E 6th Ave Scottsdale AZ 85251
Total Gross Square Footage of Establishment (Minus the Patio);
Is this business under construction or being remodeled? □ Yes (3 No
Does this business have an existing patio? 
0 Yes □ No 
Dimensions of patio.
Does this business have a proposed patio? 
Q Yes 0 No 
Dimensions of patio
Was liquor sold at this location prior to this application? 0 Yes O No 
If yes, what type of license? Series 12 
Is this business currently open?
If yes, is this business operating with an 
Interim license?
If no, what Is the proposed opening date?
0 Yes □ No 
0Yes □ No
0 Yes 0 No*
For Restaurants, Bars and Restaurants/Bars:
Will the bar sen/ice area be less than 15% of the gross floor area?
Gross square footage of bar service area;15£________________________
(includes the floor area under indoor and outdoor bars and the floor area behind the bars used for storage, 
prep and serving of food or drinks. NOT Idtchen/backroom storage)
0 Yes* 0 No
NOT kitchert/backroom storage)
Will the kitchen be less than 15% of the gross floor area?
Gross square footage of kitchen _____________________
Will the full kitchen close before 9:00 p.m.? 
0 Yes* 0 No
Will less than 40% of gross revenues be derived from the sale of prepared food? 0 Yes* 0 No 
During what hours will the establishment offer liquor sales? Ham-IOpm weekdays 11am-1am weekends 
For admittance:
Will age verification be required/requested at any time during business operations? 0 Yes* 0 No 
For admittance:
Is a cover charge required at any time during business operations? 
l~lYes* 0No
*May require a Conditional Use Permit
Please check one of the following that best describes the primary business operation;
0 packaged retail 0 restaurant 0 bar 0 personal service 0 education service
O manufacturing 0 hotel / tourist accommodation □ residential facility 0 sports / theater
Planning and Development Services
7447 E. Indian School Road, Suite 105, Scottsdale, AZ 85251 ♦ www.ScottsdaleAZ.gov
Uquor Lhensa Questionnaire - Resfaurents S Bars - Existing Location
Page 1 of 2
10/OM017

Liquor License Questionnaire
(Existing Location)
Restaurants & Bars (Series 11,12, 6, 3, 7,13)
CITY OF ^.
SCOnSDALE
Please complete all questions and return within 3 business days.
Will this business feature any of the follomng:
□ Yes*
□ Yes* 0 No 
0 Yes* □ No
□ Yes* B No
□ Yes* 0 No
Patron Dancing?
Live Bands? 
Amplified music? 
Adult Entertainment? 
After hours?
Karaoke?
DJ?
Games?
Four or more pool tables?
□ Yes* 0 No 
0 Yes* □ No
□ Yes* 0No
□ Yes* 0No
*May require a Conditional Use Permit
Applicant Narrative:
ARS 4-201-G: Except for a person to person transfer of a transferable license for use at the same location and as 
otherwise provided in section 4-203, subsection A, in all proceedings before the governing body of a city or town, the 
board of supervisors of a county or the board, the applicant bears the burden of showing that the public convenience 
requires and that the best interest of the community will be substantially served by the issuance of a license.
1. have the capability, qualifications and reliability to hold a liquor license because:
We have many concepts throughout the Scottsdale area and many years in teh 
hospitality sector. We hold our staff and patrons to a high standard.
2. Please describe your business:
We are a country restaurant in the heart of Old Town. Our menu doesn't miss, we have all the country 
favorites including Wisconsin cheese curds & fried pickles, world famous chicken wings and burgers. We 
curate events weekly to promote to the community.
The City’s forwarding of a recommendation to the AZ Department of Liquor Licenses and Control does not waive and is 
not a substitute for the Licensee’s obligation to comply with all state, local and federal laws, policies and regulations 
applicable to the license. The Recommendation is not a permit or regulatory approval to hold any events or construct or 
demolish any improvements. Zoning processes, building permit processes, and similar regulatory requirements may 
apply to Licensee's contemplated Improvements and are completely separate from the Recommendation. Licensee shall 
be responsible to, separate and apart from this Recommendation, directly obtain all necessary permits and approvals 
from any and all governmental or other entities including the City’s having standing or jurisdiction over the subject areas. 
For more information regarding zoning processes, building permit processes, and similar regulatory requirements and 
approvals please call 480-312-2611.
Print Name: Rhonda Rodriguez
I* 
^
Signature: XJ
^^vi€ei
Date:
r
Planning and Development Sopvi^es
7447 E. Indian School Road, Suite 105, Scottsdale, AZ 85251 ♦ wvirw.ScottsdaleAZ.gov
Uquor Ucan$» QuesHonnaire - Reslauranta t Bars - Existing Location
Page 2 Of 2
10/05/2017

ATTACHMENT 3
State of Arizona
Department of Liquor Licenses and Control
Created 04/16/2026 @ 02:38:04 PM 
Local Governing Body Report
LICENSE
Number
Name:
State:
Issue Date;
Original Issue Date: 
Location:
Mailing Address:
Phone:
Alt. Phone: 
Email:
NOT MY FIRST RODEO 
Pending
Type:
Expiration Date:
012 RESTAURANT
7150 E6TH AVENUE 
SCOTTSDALE, AZ 85251 
USA
PO BOX 2502 
CHANDLER. AZ 85244 
USA
(480)730-2675
LrQUORLICENSE@AZLIC.COM
AGENT
Name: 
JEFFREY CRAIG MILLER
Gender: 
Male
Correspondence Address: PO BOX 2502
CHANDLER, AZ 85244 
USA
Phone: 
(480)730-2675
Alt. Phone:
Email: 
LIQUORLICENSE@AZLIC.COM
OWNER
SOUTHBRIDGE 7150 LLC
JEFFREY CRAIG MILLER
LIMITED LIABILITY COMPANY
23763642 
State of Incorporation:
Name:
Contact Name:
Type:
AZ CC File Number:
Incorporation Date:
Correspondence Address: PO BOX 2502
CHANDLER. AZ 85244 
USA
Phone: 
(480)730-2675
Alt. Phone:
Email: 
LIQUORLICENSE@AZLIC.COM
(aOW\
onicers / Stockholders
Page 1 of 6

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AHERICAN, M02ZAI<ELLA A CHEDDAR CHEEIE OH TEXAS TOAST 
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HOUSEMAOE CORN TORTIllA CHIPS SERVED WITH PIMENTO 
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SLOPPY 30E $13.85
OROUND BCIP SERVEO IN OUR HOUSE SAUCE. EUICE OF HUENSTER 
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ALRIGHT. ALRIGHT. ALRIGHT $13.85
HATTHEW HCCONAUCHEVS VIRAl. TUNA SALAD lERVED WITH 
LETTUCE. TOMATO. HAVO. OH TOASTED CHALLAH BREAD
BUFFALO BITES $14.85
SPICY CHICKEN NUGGETS. BLUE CHEESE, CELERY
MAHI MAHI $15.85
BLACKENED MAHI MAHI. PINEAPPLE SLAW. HAVO. SERVED ON 
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SWEET CHILI GROUND TURKEY $15.85
GRILIEO GROUND TURRIT. THAI CHILI SLAW. MAYO. SERVED 
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BATTERED AND FRIED WITH CRERHY RANCH DRESSING FOR DIPPIN-
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HOT SPICES, BUTTERMILK DRESSING, BUFFALO SAUCE, CHIVES, 
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CRISPY BUFFALO CHICKEN. MIXED GREENS, CARROTS. CELERY 
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HOUSE $11.85
MIXED GREENS. TOMATOES. RED ONION. CROUTONS. RED WINE 
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WALKING TACO $7.85
HOUSE CHILI SERVEO IN VOUR CHOICE OF FRITOS. COOL RANCH 
OORITOS. DORITOI. OR RLAMIFT HOT CHEETOS
CLASSIC CAESAR $13.85
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FRIED TWINKIES $8.95
TWO HOSTESS TWlNKieS. POWDERED SUGAR. CHOCOLATE IAUCE
THE CLUCK SANDWICH $14.8S
grilled chicken IREAST. BACON, AVOCADO, LETTUCE. MATO.
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PABST BLUE RIBBON ta
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