Supporting Document (88410ec7...)

Item 22
CITY COUNCII
REPORT
■f♦
Meeting Date:
General Plan Element: 
General Plan Goal:
ACTION
June 9, 2026
Economic Development
Sustain Scottsdale as a tourist destination
Tourism Event Funding Programs. Adopt the following resolutions authorizing use of the Tourism 
Development Fund for FY 2026/27 events that meet the criteria of the following Tourism Event 
Funding Programs:
1. Resolution No. 13677 authorizing use of funds from the Tourism Development Fund for 
events to be identified per the Event Venue Fee Program for FY 2026/27 subject to City 
Council approval of individual funding agreements with event producers up to $12,000.
2. Resolution No. 13678 authorizing use of funds from the Tourism Development Fund for 
events to be identified per the Community Event Funding Program for FY 2026/27 subject to 
City Council approval of individual funding agreements with event producers up to $27,500.
3. Resolution No. 13679 authorizing use of funds from the Tourism Development Fund for 
events to be identified per the Matching Event Advertising Funding Program for FY 2026/27 
subject to City Council approval of individual funding agreements with event producers up to 
$30,000.
4. Resolution No. 13680 authorizing use of funds from the Tourism Development Fund for 
events to be identified per the Event Development Funding Program for FY 2026/27 subject 
to City Council approval of individual funding agreements with event producers.
BACKGROUND
On July 1, 2025, City Council approved the FY 2025/26 event funding programs. At that time, 
the Council considered whether all event funding program agreements should be presented 
for approval by the full City Council. For FY 2026/27 staff recommends bringing all individual 
agreements for event funding programs forward for City Council consideration and approval.
On April 21, 2026, the Tourism Development Commission (TDC) unanimously recommended 
City Council approval of the following FY 2026/27 Tourism Event Funding Programs:
1) Event Venue Fee Funding; 2) Community Event Funding; 3) Matching Event Advertising Funding; 
and 4) Event Development Funding (Four Grandfathered Events Eligible).
Funding for all four recommended programs will be available from the annual allocation from the 
Tourism Development Fund for events and event development. The objectives, process, qualifying
Action Taken
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City Council Report | Tourism Event Funding Programs
criteria, and approved fund use are detailed in the FY 2026/27 program worksheets and support 
documentation.
ANALYSIS & ASSESSMENT
As part of the FY 2026/27 budget development process, staff evaluated the alignment of tourism- 
related expenditures funded through the City's bed tax allocations. Several established recurring 
events, including Canal Convergence and Tour de Scottsdale, had historically been funded through 
the City's 25% bed tax allocation dedicated for tourism-related operating expenses, capital projects, 
and associated operating impacts. Because these are events, staff determined they are more 
appropriately aligned with the City's dedicated 9% bed tax allocation for event and event 
development.
Transitioning recurring annual events from the 25% to the 9% bed tax allocation improves alignment 
between the allocations and program purposes; however, because funding available within the 9% 
allocation is limited, the shift reduces the capacity available to continue all existing event funding 
programs at prior levels. As a result, staff recommend changes to the event funding programs while 
continuing to prioritize accountability, measurable return on investment, and long-term 
sustainability of tourism-related funding programs.
These recommendations were considered in the TDC's broader annual review of tourism-related 
event funding programs and available funding capacity. The TDC evaluates the results of each 
program annually to ensure that processes are working effectively, and that all program objectives 
are being met.
Table 1 shows the number of events and program funding in FY 2025/26. A total of 49 events were 
funded through these programs with an allocation of $1,280,560 from a total of $2.9 million 
available in the adopted budget for events and event development. Large funding to support city 
events such as Scottsdazzle, Western Week, Parada del Sol Parade, and regional events such as the 
Women's Final Four are paid from the same funding source and are not shown in the table.
Table 1. Event Funding Programs
Event Funding Program 
Event Venue Fee Program 
Community Event Funding Program 
Matching Event Advertising Funding Program 
Event Development Funding Program
Number of Events Total Funding
15
22
2
10
$
$
$
$
166,310
242,000
60,000
812,250
49
$
1,280,560
Tourism funds projected to be available for events and event development in FY 2026/27 are $3.2 
million. Additionally, the tourism operating contingency is available for unforeseen expenses and 
budgeted at $2.5 million in FY 2026/27.
Page 2 of 6
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City Council Report | Tourism Event Funding Programs
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Fy26/27
Following this year's evaluation, the TDC recommended making program changes based upon 
availability of tourism program funds, accountability and return on investment. The following are 
proposed FY 2026/27 program changes and impact:
Event Venue Fee Program (Resolution No. 13677)
The minimum night requirement is 645 room nights, down from the 657 room nights 
requirement in FY 2025/26 for a maximum amount per event of $12,000. Room night 
decreased based on average annual room rate calculation.
The proposed change has no impact on prior funded events and will not affect our ability 
to support new events.
Community Event Funding Program (Resolution No. 13678)
Remove the Community Event Funding Program seasonality funding criteria and reduce 
maximum available funding from $30K to $27.5K.
The proposed change has no impact on prior funded events and will not affect our ability 
to support new events.
Matching Event Advertising Funding Program (Resolution No. 13679)
• No program changes recommended.
Event Development Funding Program (Resolution No. 13680)
Staff recommends suspending acceptance of new applications for the Event 
Development Funding Program beginning in FY 2026/27. The program was originally 
established to support new, large-scale events that enhanced Scottsdale's position as a 
luxury travel and leisure destination by providing limited-term funding intended to help 
events establish credibility, attract sponsorships, build attendance, and ultimately 
become financially self-sustaining.
Suspending new applications to this program does not preclude the City or the Tourism 
Development Commission from considering future participation in unique event
Page 3 of 6
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City Council Report | Tourism Event Funding Programs
opportunities that may provide significant tourism or economic impact to the 
community.
• Four events currently participating in the Event Development Funding Program will 
remain eligible to apply consistent with the original three-year program structure and 
eligibility requirements.
Community Involvement
The TDC discussed the FY 2026/27 Event Funding Programs at their March 11, and April 11, 2026, 
meetings.
RESOURCE IMPACTS
The FY 2026/27 Transient Occupancy (bed) tax revenue budget forecast is $36 million. Per Financial 
Policy No.10, nine percent of the total revenue derived from the Transient Occupancy (bed) tax is to 
be used for tourism-related events and event development. In addition, funds may be allocated for 
events from the non-marketing portion of unused funds within the Tourism Development Fund. 
Monthly funding recommendations and allocations are provided to the TDC for review and 
recommendation to the City Council.
OPTIONS & STAFF RECOMMENDATION
The Tourism Development Commission and Tourism & Events Department staff recommend the 
adoption of the following resolutions authorizing use of the Tourism Development Fund for FY 
2026/27 events that meet the criteria of the following Tourism Event Funding Programs:
1. Resolution No. 13677 authorizing use of funds from the Tourism Development Fund for 
events to be identified per the Event Venue Fee Program for FY 2026/27, subject to City 
Council approval of individual funding agreements with event producers up to $12,000
2. Resolution No. 13678 authorizing use of funds from the Tourism Development Fund for 
events to be identified per the Community Event Funding Program for FY 2026/27, subject to 
City Council approval of individual agreements with event producers up to $27,500.
3. Resolution No. 13679 authorizing use of funds from the Tourism Development Fund for 
events to be identified per the Matching Event Advertising Funding Program for FY 2026/27, 
subject to City Council approval of individual funding agreements with event producers up to 
$30,000.
4. Resolution No. 13680 authorizing use of funds from the Tourism Development Fund for 
events to be identified per the Event Development Funding Program for FY 2026/27, subject 
to City Council approval of individual funding agreements with event producers.
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City Council Report | Tourism Event Funding Programs
RESPONSIBLE DEPARTMENT(S)
Tourism & Events Department
STAFF CONTACT
Steve Geiogamah, Tourism Development Manager, SGeiogamahPscottsdaleaz.gov
Page 5 of 6
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City Council Report | Tourism Event Funding Programs
APPROVED BY
ScjotSdk
Scott Selin, Budget Director 
Date
(For Financial Policies Compliance and Budget Appropriation)
480-312-2603, sselinPscottsdaleaz.gov
Kaikturii
5/20/26 14:12 MST
Kevin Burke, Senior Director Economic Development & Tourism Date 
480-312-2533, kburkePscottsdaleaz.eov
Judy Doyle, Deputy City Manager 
480-312-2691, idoyle@scottsdaleaz.gov
Greg Caton, City Manager 
480-312-7759, gcaton@scottsdaleaz.gov
5/20/26 15:18 MST
Date
5/20/26 16:08 MST
Date
ATTACHMENTS
1. Resolution No. 13677, Event Venue Fee Program
2. Resolution No. 13678, Community Event Funding Program
3. Resolution No. 13679, Matching Event Advertising Funding Program
4. Resolution No. 13680, Event Development Funding Program
Page 6 of 6
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RESOLUTION NO. 13677
A RESOLUTION OF THE CITY OF SCOTTSDALE, MARICOPA COUNTY,
ARIZONA AUTHORIZING USE OF FUNDS FROM THE TOURISM 
DEVELOPMENT FUND FOR EVENTS TO BE IDENTIFIED PER THE EVENT 
VENUE FEE PROGRAM FOR FY 2026/27 SUBJECT TO CITY COUNCIL 
APPROVAL OF INDIVIDUAL FUNDING AGREEMENTS UP TO $12 000 
WITH EVENT PRODUCERS.
WHEREAS, tourist-oriented special events are an important component of Scottsdale’s 
economic strength and quality of life.
WHEREAS, City desires to provide funds for events that meet the criteria of the Event 
Venue Fee Program during FY 2026/27.
event.
WHEREAS, City wishes to enter into agreements with selected event producers for each
NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Scottsdale, 
Maricopa County, Arizona, as follows;
Section 1. The Council authorizes use of funds from the Tourism Development Fund for 
events to be identified per the Event Venue Fee Program for FY 2026/27, subject to City 
Council approval of individual funding agreements with event producers.
Section 2. The Council authorizes staff to use the Event Venue Fee Program guidelines 
attached as Exhibit “A” for FY 2026/27 in evaluating whether an event qualifies for Event Venue 
Fee Funding.
PASSED AND ADOPTED by the Council of the City of Scottsdale this 
dav of
_____  2026.
ATTEST;
CITY OF SCOTTSDALE, an Arizona 
municipal corporation
Ben Lane, City Clerk
Lisa Borowsky, Mayor
APPROVED AS TO FORM:
Luis E. Santaeii^Cit^ttorney
By; William Hylen, Deputy City Attorney
Attachment 1
19136595
Page 1 of 1

City of Scottsdale
FY 2026/27 Event Venue Fee Funding Program 
Application
Events are an important component of Scottsdale’s overall image and its product. The Event Venue 
Fee Program supports events that generate substantial room nights and take place at city owned, 
controlled, or operated venues.
The maximum funding amount is $12,000 at all city venues.
This application will be accepted for events scheduled between July 1,2026 - June 30, 2027.
Qualifications: All qualifications must be met to be eligible for funding.
Funding application must be received a minimum of 90 days prior to the start of event. 
Must be held in a city owned, operated, or controlled venue.
Must provide evidence of room nights in Scottsdale bed tax paying hotels as a result of the 
event.
Supports at least one tourism driver: art and culture, culinary, golf, sports, and recreation 
or western.
Non-discriminatory in nature and provides reasonable accommodations for those with 
special needs.
Enhances Scottsdale’s status and aligns with Scottsdale’s brand image.
Has obtained all necessary city and governmental permits.
Open to the general public.
Ineligibility: The following types of events are not eligible for funding:
• 
Conferences, corporate meetings, symposiums, trade shows, or expos.
• 
Events (or events attached to other events) that receive funding support from other bed tax 
programs.
• 
Events that happen in a normal course of business
• 
Fundraising projects or events that are mainly fundraisers.
• 
Neighborhood block parties
• 
Static exhibits.
• 
Virtual events or events with a virtual component.
• 
The funds cannot be used for public relations agency fees.
Questions, Application and Approval Process
• 
Applications:
- 
Only apply if event meets qualifications.
- 
Complete application. Application must be signed. Incomplete submissions will not 
be accepted.
- 
Submit application via email to City of Scottsdale Tourism & Events Department.
• 
Approval:
- 
Applications will be reviewed by City of Scottsdale staff for eligibility, accuracy, and 
possible recommendation.
FY 26/27
Page 1 of 4 
Exhibit A
to Resolution No. 13677

- 
Requests will be presented to the Tourism Development Commission.
- 
All funding requests will be taken to City Council for final approval.
• Questions and Applications should be submitted to: City of Scottsdale Tourism & Events 
Department
Attention: HShannon@scottsdaleaz.gov
Funding Criteria:
The TDC has developed certain requirements for event venue fee program funds. Applicants 
requesting City funding event support must satisfy the following:
• 
The cost of the city venue must be paid in full by the event producer or tournament director 
prior to funding.
Funds will not be disbursed for field(s) that are reserved but not used to capacity, as 
determined by the Parks and Recreation Department.
• 
Events at city owned, operated, or controlled venues are eligible to receive up to $12,000 
and must generate a minimum of 645 Scottsdale room nights.
Funds Disbursed:
The approved funding will be provided post-event once all contract requirements have been 
fulfilled. A paid in full receipt from the City of Scottsdale Venue is required before reimbursement 
payment can be made.
Approved Use of Funds
Funds are a reimbursement for venue fees paid to the city owned, controlled, or operated venue 
upon evidence of room nights in Scottsdale bed-tax contributing hotels.
Responsibility of Event Producer:
Comply with all City of Scottsdale applications, permits, insurance and approval 
requirements and processes for special events.
Review, sign and adhere to all requirements as outlined in the Event Agreement.
Final Notes: The City of Scottsdale and the Scottsdale tourism industry are eager to support 
quality events that contribute to our strong tourism image, have growth potential and provide 
measurable return to the City of Scottsdale and the industry and enhance the quality of life:
This communication is an invitation to apply and should not be interpreted as approval of 
City funding for the event.
Actual funding amount and specific uses must be specifically authorized by the city.
• Application is not a legally binding agreement.
The marketing and other benefits associated with this request for funding must provide the city with 
direct consideration substantially equal to the city’s proposed expenditure.
Event producing organizations that are based in Arizona must be registered with the Arizona 
Corporation Commission before executing a contract with the City for funding.
FY 26/27
Page 2 of 4 
Exhibit A
to Resolution No. 13677

EVENT VENUE FEE FUNDING APPLICATION
APPLICANT INFORMATION
Application Date:
Organization Name:
Legal Description (Corporation, LLC, 
etc.)
Business Address:
City:
State:
Zip Code:
Event Contact:
Contact Phone:
Email:
EVENT INFORMATION
Event Name:
Event Website:
Event Date(s):
Event Times(s):
Scottsdale event venue location(s) (list all):
Admission Cost:
Projected Attendance:
Years in Scottsdale:
Attendance tracking method:
Expense for Venue(s):
Requested Funding Amount:
Brief description of event:
FY 26/27
Page 3 of 4 
Exhibit A
to Resolution No. 13677

EVENT VENUE FEE FUNDING APPLICATION
Estimated number of 
measurable room nights in 
Scottsdale hotels;
Tracking method of room night data (Room Blocks, or Room Pickup 
Reports);
Does your event have a charitable component? If so, please explain.
if you have previously received funding from the City of Scottsdale, list years and amounts below (list 
only up to the last three years).
Year
Amount
FUNDING REQUEST
City of Scottsdale cannot be the full funding source for an event. The contract requires that the producer 
perform other activities with no reimbursement from the City to conduct the event as promised to the City. 
Details about fully reimbursable activity are in the Event Agreement and should be reviewed carefully.
MARKETING INFORMATION
Provide a brief description of any event advertising or promotions (include marketing budget):
SUBMISSION INFO
I authorize the verification of the information provided on this form.
Signature of applicant (Required):
Date:
Name
FY 26/27
Page 4 of 4 
Exhibit A
to Resolution No. 13677

RESOLUTION NO. 13678
A RESOLUTION OF THE CITY OF SCOTTSDALE, MARICOPA COUNTY,
ARIZONA AUTHORIZING USE OF FUNDS FROM THE TOURISM
DEVELOPMENT FUND FOR EVENTS TO BE IDENTIFIED PER THE
COMMUNITY EVENT FUNDING PROGRAM FOR FY 2026/27 SUBJECT TO
CITY COUNCIL APPROVAL OF INDIVIDUAL FUNDING AGREEMENTS UP TO
$27,500 WITH EVENT PRODUCERS.
WHEREAS, events are an important component of Scottsdale’s economic strength and 
quality of life.
WHEREAS, City desires to provide funds for events that meet the Community Event 
Funding Program criteria during Fiscal Year 2026/27.
WHEREAS, City wishes to enter into agreements for community events with selected 
event producers.
NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Scottsdale, 
Maricopa County, Arizona, as follows:
Section 1. The Council authorizes use of funds from the Tourism Development Fund for 
events to be identified per the Community Event Funding Program for FY 2026/27, subject to 
City Council approval of individual funding agreements with event producers.
Section 2. The Council authorizes staff to use the Community Event Funding guidelines 
attached as Exhibit “A” for FY 2026/27 in evaluating whether an event qualifies for Matching 
Event Advertising Funding.
PASSED AND ADOPTED by the Council of the City of Scottsdale this_____day of
_____  2026.
ATTEST:
CITY OF SCOTTSDALE, an Arizona 
municipal corporation
Ben Lane, City Clerk
Lisa Borowsky, Mayor
APPROVED AS TO FORM:
Luis E. Santaella,>City Attorney
By: William Hylen, Deputy City Attorney
Attach^ent2
19136611
Page 1 of 1

City of Scottsdale
FY 2026/27 Community Event Funding Program 
Application
Events are an important component of Scottsdale’s overall image and its product. They help 
increase national and international visibility for Scottsdale as a desirable tourist destination.
The Community Event Funding Program supports events that are locally significant, enhances 
quality of life, and provides something to do for visitors who are already here.
The maximum funding amount is $27,500.
This application will be accepted for events scheduled between July 1,2026 - June 30, 2027.
^Qualifications: All qualifications must be met to be eligible for funding.
Funding application must be received a minimum of 90 days prior to the start of event. 
Provides educational, recreational, cultural, historical, or social opportunities accessible 
to a significant number of residents and visitors.
Supports at least one tourism driver: art and culture, culinary, golf, sports, and recreation 
or western.
Attendance must exceed 3,000. The city will utilize a geofencing application to verify.
Non-discriminatory in nature and provides reasonable accommodations for those with 
special needs.
The event must be held primarily within the corporate limits of the City of Scottsdale 
Enhances Scottsdale’s status and aligns with Scottsdale’s brand image.
Has obtained all necessary city and governmental permits. Active event permit must be 
approved before disbursement of funds.
Open to the general public.
Ineligibility: The following types of events are not eligible for funding:
Conferences, corporate meetings, symposiums, trade shows, or expos.
Events (or events attached to other events) that receive funding support from other bed tax 
programs.
• 
Events not lasting a minimum of 6 hours.
• 
Events that happen in a normal course of business
• 
Fundraising projects or events that are mainly fundraisers.
• 
Neighborhood block parties.
• 
Static exhibits.
• 
Virtual events or events with a virtual component.
• 
The funds cannot be used for public relations agency fees, talent appearing at the event or 
influencers.
Questions, Application and Approval Process
• Applications:
- Only apply if event meets qualifications.
FY 26/27
Page 1 of 6 
Exhibit A
to Resolution No. 13678

- 
Complete application. Application must be signed. Incomplete submissions will not 
be accepted.
- 
Submission must include a detailed event total budget along with the 
application.
- 
Submit application via email to the City of Scottsdale Tourism & Events 
Department.
• 
Approval;
- 
Applications will be reviewed by City of Scottsdale staff for eligibility, accuracy, and 
possible recommendation.
- 
Requests will be presented to the Tourism Development Commission.
- 
All funding requests will be taken to City Council for final approval.
• 
Questions and Applications should be submitted to: City of Scottsdale Tourism & Events 
Department
Attention;HShan no n @scotts d a lea z,go v
Funding Criteria:
Funding may be rewarded as outlined, based on the criteria below. Producers may apply for 
up to $27,500 maximum for operational and/or marketing and advertising expenses.
Total funds provided cannot be more than 25% of the entire event budget.
Submission must include a detailed event total budget along with the application.
Add items from each category to determine the maximum amount of funding for which your event 
is eligible.
Category 1: Unique Attendance*
3,000-10,000
10,001-15,000
15,001 +
Category 2: Event Days
1 day
2 days
3+ days
Category 3: Event Years in Scottsdale
2- 10 years
11 -20 years
21 -30 years
31 -40 years
40+years
$2,500
$5,000
$7,500
$1,000
$2,500
$5,000
$1,000
$2,500
$5,000
$10,000
$15,000
*Unique Attendance - for multiple-day events only count the person attending one time.
FY 26/27
Page 2 of 6 
Exhibit A
to Resolution No. 13678

Funds Disbursed:
The approved funding will be provided post-event once all contract requirements have been 
fulfilled.
Approved Use of Funds
• 
Event marketing, promotion, or advertising
• 
City staff, such as police for parking and traffic control
• 
City refuse collection, which is not normally scheduled.
• 
Direct event production costs
• 
Fees for use of public property
Responsibility of Event Producer:
• 
Comply with all City of Scottsdale applications, permits, insurance and approval 
requirements and processes for special events.
• 
Review, sign and adhere to all requirements as outlined in the Event Agreement.
Final Notes: The City of Scottsdale and the Scottsdale tourism industry are eager to support 
quality events that contribute to our strong tourism image, have growth potential, and provide 
measurable return to the City of Scottsdale and the industry:
This communication is an invitation to apply and should not be interpreted as approval of 
City funding for the event.
Actual funding amount and specific uses must be specifically authorized by the city.
• 
Application is not a legally binding agreement.
The marketing and other benefits associated with this request for funding must provide the city with 
direct consideration substantially equal to the city’s proposed expenditure.
Event producing organizations that are based in Arizona must be registered with the Arizona 
Corporation Commission before executing a contract with the City for funding
FY 26/27
Page 3 of 6 
Exhibit A
to Resolution No. 13678

COMMUNITY EVENT FUNDING APPLICATION
APPLICANT INFORMATION
Application Date:
Legal Description (LLC, Non-Profit, 
Corporation, etc.)
Organization Name:
Business Address:
City:
State:
Event Contact Person:
Contact Phone:
Email:
Event Producer Qualifications:
EVENT INFORMATION
Event Name:
Event Website:
Event Date(s):
Event Time(s):
Event Address:
City:
State:
Admission Cost:
Projected attendance:
Total Expense Budget (includes 
marketing):
Marketing Budget:
Zip Code:
*K:'
Years in Scottsdale:
ZIP Code:
Attendance tracking method:
Estimated Revenue:
FY 26/27
Page 4 of 6 
Exhibit A
to Resolution No. 13678

COMMUNITY EVENT FUNDING APPLICATION
Brief description of event. (Sustainability, impact of business and community):
Does your event have a charitable component? If so, please explain.
If you have previously received funding from the City of Scottsdale, list years and amounts below (list 
only up to last three years).
Year
Amount
How will this event benefit residents, local businesses, and the City of Scottsdale:
FUNDING REQUEST
City of Scottsdale cannot be the full funding source for an event. The contract requires that the producer 
perform other activities with no reimbursement from the City to conduct the event as promised to the City.
Details about fully reimbursable and non-reimbursable activity are in the Event Agreement and should be 
reviewed carefully.
Complete the funding criteria worksheet below to determine maximum funding amount permissible.
Applicants must supply a detailed event budget along with the application to be deemed complete.
FY 26/27
Page 5 of 6 
Exhibit A
to Resolution No. 13678

COMMUNITY EVENT FUNDING APPLICATION
FUNDING CRITERIA WORKSHEET
Category 1: Unique Attendance
3,000-10,000
$2,500
10,001 -15,000
$5,000
15,001 +
$7,500
Total funding allowed from Category 1
Category 2: Event Days
1 day
$1,000
2 days
$2,500
3+ days
$5,000
Total funding allowed from Category 2
Category 3: Event Years in Scottsdale
2-10years
$1,000
11 -20 years
$2,500
21 -30 years
$5,000
31 -40 years
$10,000
40+years
$15,000
Total funding allowed from Category 3
TOTAL FUNDING REQUEST permissible from Categories 1 - 3
Did you include a draft budget with your application submission?
YES
NO
I authorize the verification of the information provided on this form.
Signature of applicant (Required):
Date:
Name
FY 26/27
Page 6 of 6 
Exhibit A
to Resolution No. 13678

RESOLUTION NO. 13679
A RESOLUTION OF THE CITY OF SCOTTSDALE, MARICOPA COUNTY,
ARIZONA AUTHORIZING USE OF FUNDS FROM THE TOURISM
DEVELOPMENT FUND FOR EVENTS TO BE IDENTIFIED PER THE
MATCHING EVENT ADVERTISING FUNDING PROGRAM FOR FY 2026/27
SUBJECT TO CITY COUNCIL APPROVAL OF INDIVIDUAL FUNDING
AGREEMENTS UP TO $30,000 WITH EVENT PRODUCERS.
WHEREAS, tourist-oriented special events are an important component of Scottsdale’s 
economic strength and quality of life.
WHEREAS, City desires to provide funds for events that meet the criteria of the 
Matching Event Advertising Funding Program during FY 2026/27.
WHEREAS, City wishes to enter into agreements with event producers for each event.
NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Scottsdale, 
Maricopa County, Arizona, as follows:
Section 1. The Council authorizes use of funds from the Tourism Development Fund for 
events to be identified per the Matching Event Advertising Funding Program for FY 2026/27, 
subject to City Council approval of individual funding agreements with event producers.
Section 2. The Council authorizes staff to use the Matching Event Advertising Funding 
guidelines attached as Exhibit “A” for FY 2026/27 in evaluating whether an event qualifies for 
Matching Event Advertising Funding.
PASSED AND ADOPTED by the Council of the City of Scottsdale this 
dav of
_____  2026.
ATTEST:
CITY OF SCOTTSDALE, an Arizona 
municipal corporation
Ben Lane, City Clerk 
APPROVED AS TO FORM:
Luis E. Santaella/City Attorney
By: William Hylen, Deputy City Attorney
Lisa Borowsky, Mayor
19136639
Attachment 3 
Page 1 of 1

City of Scottsdale
FY 2026/27 Matching Event Advertising Funding Program
Application
Events are an important component of Scottsdale’s overall image and its product. They help 
increase national and international visibility for Scottsdale as a desirable tourist destination and 
enhance quality of life.
The Matching Event Advertising Program supports events that market the destination to draw 
overnight visitors into Scottsdale. The city will match dollars spent on marketing outside of 
Maricopa County, up to $30,000 per event.
This application will be accepted for events scheduled between July 1,2026 - June 30,2027.
Qualifications: All qualifications must be met to be eligible for funding.
Funding application must be received a minimum of 90 days prior to the start of event. 
Must spend marketing dollars outside of Maricopa County to promote the event and 
enhance Scottsdale’s attractiveness as a tourist destination.
Supports at least one tourism driver: art and culture, culinary, golf, sports, and 
recreation or western.
Attendance must exceed 3,000. The city will utilize a geofencing application to verify. 
Non-discriminatory in nature and provides reasonable accommodations for those with 
special needs.
The event must be held primarily within the corporate limits of the City of Scottsdale 
Enhances Scottsdale’s status and aligns with Scottsdale’s brand image.
Has obtained all necessary city and governmental permits.
Open to the general public.
Ineligibility: The following types of events are not eligible for funding:
* 
Conferences, corporate meetings, symposiums, trade shows, or expos.
Events (or events attached to other events) that receive funding support from other bed tax 
programs.
Events not lasting a minimum of 6 hours.
Events that happen in a normal course of business 
Fundraising projects or events that are mainly fundraisers.
Neighborhood block parties 
Static exhibits
Virtual events or events with a virtual component.
Questions, Application and Approval Process
• 
Applications:
- 
Only apply if event meets qualifications.
- 
Complete application. Application must be signed. Incomplete submissions will not 
be accepted.
- 
Submit application via email to City of Scottsdale Tourism & Events Department
FY 26/27
Page 1 of 6 
Exhibit A
to Resolution No. 13679

• 
Approval:
- 
Applications will be reviewed by City of Scottsdale staff for eligibility, accuracy, and 
possible recommendation.
- 
Requests will be presented to the Tourism Development Commission.
- 
All funding requests will be taken to City Council for final approval.
• 
Questions and Applications should be submitted to: City of Scottsdale Tourism & Events 
Department
Attention: HShannon@scottsdaleaz.gov
Funding Criteria:
Events can be funded up to $30,000 with extensive promotion of the event outside of Maricopa 
County. Event must be scheduled between July 1,2026-June 30, 2027.
Funds Disbursed:
The approved funding will be provided post-event once all contract requirements have been 
fulfilled.
Approved Use of Funds
Traditional advertising (print, television, out-of-home, radio) 
Digital advertising 
Social Media advertising 
Mail
The funds cannot be used for public relations agency fees, talent appearing at the event, or 
influencers.
Responsibility of Event Producer:
• 
Comply with all City of Scottsdale applications, permit, insurance and approval 
requirements and processes for special events.
• 
Review, sign and adhere to all requirements as outlined in the Event Agreement.
Final Notes: The City of Scottsdale and the Scottsdale tourism industry are eager to support 
quality events that contribute to our strong tourism image, have growth potential and provide 
measurable return to the City of Scottsdale and the industry:
This communication is an invitation to apply and should not be interpreted as approval of 
City funding for the event.
Actual funding amount and specific uses must be specifically authorized by the city.
• Application is not a legally binding agreement.
The marketing and other benefits associated with this request for funding must provide the city with 
direct consideration substantially equal to the city's proposed expenditure.
Event producing organizations that are based in Arizona must be registered with the Arizona 
Corporation Commission before executing a contract with the city for funding.
FY 26/27 
Page 2 of 6
Exhibit A
to Resolution No. 13679

MATCHING EVENT ADVERTISING FUNDING APPLICATION
APPLICANT INFORMATION
Application Date:
Organization Name:
Legal Description (Corporation, LLC, 
etc.)
Business Address:
City:
State:
Zip Code:
Event Contact:
Contact phone:
Email:
Event Producer Qualifications:
EVENT INFORMATION
Event Name:
Event Website:
Event Date(s):
Event Times(s):
Years in Scottsdale:
Event Address:
City:
State:
Zip Code:
Admission Cost:
Expense Budget (includes 
marketing):
Projected Attendance:
Estimated Revenue:
Attendance tracking method:
Marketing Budget:
Requested Funding 
Amount:
FY 26/27
Page 3 of 6 
Exhibit A
to Resolution No. 13679

MATCHING EVENT ADVERTISING FUNDING APPLICATION
Brief description of event. (Sustainability, impact of business and community):
Does your event have a charitable component? If so, please explain.
Expected number of measurable room nights in 
Scottsdale hotels:
Tracking method of room night data (Room Blocks, 
Survey, Room Pickup Reports, etc.):
If you have previously received funding from the City of Scottsdale, list years and amounts below (list 
only up to last three years).
Year
Amount
FY 26/27
Page 4 of 6 
Exhibit A
to Resolution No. 13679

MATCHING EVENT ADVERTISING FUNDING APPLICATION
The City’s Tourism Development Commission has developed the Approved uses, listed below, 
for any funds that are granted. Events must use City funds for advertising outside Maricopa 
County.
A. Traditional advertising (print, television, out-of-home, radio
B. Digital advertising
C. Social Media advertising
D. Mail
Funds granted are based on a dollar-for-dollar match for the same approved use. For example, if 
the total cost of an advertising campaign is $10,000 the request for City funds would be $5,000, 
with the balance of $5,000 to be paid by the event.
The city of Scottsdale cannot be the full funding source for an event. The contract requires that 
the producer perform other activities with no reimbursement from the City to conduct the event 
as promised to the City. Details about fully reimbursable activity are in the Event Agreement and 
should be reviewed carefully.
ONLY list those items that are being requested for reimbursement.
Fill out the chart below in its entirety to be eligible for matching event funding from the city. Here 
is an example:
Examples:
Item:
Afar Magazine
Demographics: 
Adults 35-53
Market:
National
Timing: 
Jan. 2017
Type:
Print
Cost:
$35,000
Facebook
Adults
National
Dec-Fed
Social media
$5,000
MARKETING PLAN AND BUDGET INFORMATION
Item:
Demographics:
Market:
Timing:
Type:
Cost:
Total Cost:
FY 26/27
Page 5 of 6 
Exhibit A
to Resolution No. 13679

MATCHING EVENT ADVERTISING FUNDING APPLICATION
Describe how the event will contribute to Experience Scottsdale’s branding efforts as well as provide 
exposure nationally, internationally and/or outside Maricopa County for Scottsdale’s attractiveness 
as a destination to our target visitor:
If approved for funding, please explain how event funding will enhance your event’s marketing and PR 
efforts:
SUBMISSION INFO
I authorize the verification of the information provided on this form.
Signature of applicant (Required):
Date:
Name
FY 26/27
Page 6 of 6 
Exhibit A
to Resolution No. 13679

RESOLUTION NO. 13680
A RESOLUTION OF THE CITY OF SCOTTSDALE, MARICOPA COUNTY.
ARIZONA AUTHORIZING USE OF FUNDS FROM THE TOURISM 
DEVELOPMENT FUND FOR EVENTS TO BE IDENTIFIED PER THE EVENT 
DEVELOPMENT FUNDING PROGRAM FOR FY 2026/27 SUBJECT TO CITY 
COUNCIL APPROVAL OF INDIVIDUAL FUNDING AGREEMENTS WITH 
EVENT PRODUCERS.
WHEREAS, tourist-oriented special events are an important component of Scottsdale’s 
economic strength and quality of life.
WHEREAS, City desires to provide funds for selected events during FY 2026/27. 
WHEREAS, City wishes to enter into agreements with selected event producers for each
event.
NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Scottsdale, 
Maricopa County, Arizona, as follows:
Section 1. The Council authorizes use of funds from the Tourism Development Fund for 
events to be identified per the Event Development Funding Program for FY 2026/27, subject to 
City Council approval of individual funding agreements with event producers.
Section 2. The Council authorizes staff to use the Event Development Guidelines attached 
as Exhibit “A” for FY 2026/27 in evaluating whether an event qualifies for Event Development 
Funding.
PASSED AND ADOPTED by the Council of the City of Scottsdale this 
_____  2026.
day of
ATTEST;
CITY OF SCOTTSDALE, an Arizona 
municipal corporation
Ben Lane, City Clerk
Lisa Borowsky, Mayor
APPROVED AS T/0 FORM:
Luis I. Santaella, City Attorney
By: William Hylen, Deputy City Attorney
19136684
Attachment 4 
Page 1 of 1

City of Scottsdale
FY 2026/27 Event Development Guidelines
Major events motivate significant visitation to Scottsdale and contribute to the City’s overall brand and 
image. The Event Development Funding Program supports events that increase national, international, and 
regional visibility for Scottsdale as a desirable tourist destination through extensive media coverage, 
generate incremental room nights for Scottsdale hotels and resorts, and enhance quality of life.
The funding request must be between $30,000 and $75,000. Funding more than $75,000 will be considered 
on a case-by-case basis. Producers must provide a detailed total event budget when submitting the 
worksheet.
Qualifications: AH qualifications must be met to be eligible for funding.
Funding worksheet must be received a minimum of 90 days in advance.
Supports at least one tourism driver: art and culture, culinary, golf, sports, and recreation or 
western.
Attendance must exceed 5,000. The city will utilize a geofencing application to verify. 
Non-discriminatory in nature and provides reasonable accommodations for those with special 
needs.
The event or portion of the event must be held primarily within the corporate limits of the City of 
Scottsdale. Exceptions will be made for mega events that: 1) Provide a state or large regional benefit, 
and 2) Receive direct dollar support from multiple cities. Among the factors used in determining 
whether an Event is held primarily within the City of Scottsdale are the extent to which the majority of 
attendance, participation and event activation occur in the corporate limits of Scottsdale.
Enhances Scottsdale’s status and aligns with Scottsdale’s brand image.
Flas obtained all necessary city and governmental permits.
Events can participate in this program for a maximum of three years.
Open to the general public.
Ineligibility: The following types of events are not eligible for funding:
Conferences, corporate meetings, symposiums, trade shows, or expos.
Events (or events attached to other events) that receive funding support from other bed tax 
programs.
Events not lasting a minimum of 2 consecutive days.
Events that happen in a normal course of business 
Fundraising projects or events that are mainly fundraisers.
Neighborhood block parties 
Static exhibits.
Virtual events or events with a virtual component.
The funds cannot be used for public relations agency fees, talent hired for the event or influencers. 
Events that have participated or are participating in the Matching Event Advertising Funding program 
or Community Event Funding programs are not eligible to apply for Event Development Funding.
Questions, Worksheet and Approval Process
• Worksheet:
- 
Read qualifying worksheet in its entirety. Only complete if the event meets qualifications.
- 
Incomplete submissions will not be accepted. Application must be signed.
- 
Submit worksheet via email to City of Scottsdale Tourism & Events Department
FY 26/27
Page 1 of 12 
Exhibit A
to Resolution No. 13680

Submission must include a detailed event total budget.
Approval:
- 
The worksheet will be reviewed by City of Scottsdale staff for eligibility and accuracy.
- 
Requests will be taken to the Tourism Development Commission with a brief proposal 
presentation.
- 
All funding requests will be taken to City Council for final approval.
• Questions and Worksheets should be submitted to:
City of Scottsdale Tourism & Events Department 
Attention: Holli Shannon HShannon@Scottsdaleaz.gov
Funding Criteria:
Funding may be rewarded as outlined, based on the criteria below. Producers may apply for up to 
$75,000 maximum for operational and/or marketing and advertising expenses.
Total funds provided cannot be more than 25% of the entire event budget.
Submission must include a detailed event total budget alongwith the worksheet.
Add items from each category to determine the maximum amount of funding for which your event is eligible. 
Only apply for the maximum funding amount for which your event qualifies according to the worksheet.
Category 1: Unique Attendance*
5,000-15,000
15,001 -20,000
20,001 +
$10,000
$14,375
$18,750
Category 2: Event Days
2 days
3 days
4+ days
$4,000
$8,375
$12,750
Category 3: Room Nights (Scottsdale Hotels)
390-454
455-519
520+
$6,000
$7,000
$8,000
Category 4: Marketing Promotion
Local
$10,000
- State
Domestic, International
$22,750
$35,500
*Unique Attendance - for multiple-day events only count the person attending one time
Funds Disbursed:
The approved funding will be provided post-event when all contract requirements have been fulfilled.
Approved Use of Funds
Funding can be used for pre-event marketing and promotion and event production. The funds 
provided cannot be more than 25% of your entire event budget.
The funds cannot be used for public relations agency fees, talent appearing at the event, or 
influencers.
Responsibility of Event Producer:
FY 26/27
Page 2 of 12 
Exhibit A
to Resolution No. 13680

Comply with all City of Scottsdale permits, insurance and approval requirements and processes for 
special events.
Review, sign and adhere to all requirements as outlined in the Event Agreement.
Final Notes: The City of Scottsdale and the Scottsdale tourism industry are eager to support quality events 
that contribute to our strong tourism image, have growth potential, and provide measurable return to the City 
of Scottsdale and the industry;
This communication is an invitation to submit a qualifying worksheet and should not be interpreted 
as approval of City funding for the event.
Actual funding amount and specific uses must be specifically authorized by the city.
• Worksheets are not a legally binding agreement.
The marketing and other benefits associated with this request for funding must provide the city direct 
consideration substantially equal to the city's proposed expenditure.
Event producing organizations that are based in Arizona must be registered with the Arizona Corporation 
Commission before executing a contract with the City for funding.
EVENT DEVELOPMENT WORKSHEET
Worksheet Date:
Organization Name:
Business Address:
City:
Event Contact:
Contact Phone:
EVENT INFORMATION
Event Name:
Event Website:
Event Date(s):
Event Location:
City:
APPLICANT INFORMATION
Legal Description (LLC, etc.)
State:
Zip Code:
Email:
Event Time(s):
Admission Cost:
State:
Zip Code:
FY 26/27
Page 3 of 12 
Exhibit A
to Resolution No. 13680

EVENT DEVELOPMENT WORKSHEET
Projected Attendance;
Estimated # of Room Nights in Scottsdale 
bed tax paying hotels:
TOTAL Expense Budget (includes 
marketing):
Estimated Revenue:
Years in Scottsdale:
Marketing Budget:
FUNDING CRITERIA WORKSHEET
Category 1: Unique Attendance
5,000-15,000
$10,000
15,001 -20,000
$14,375
20,001 +
$18,750
Total funding allowed from Category 1
Category 2: Event Days
2 days
3 days
$4,000
$8,375
4+ days
$12,750
Total funding allowed from Category 2
Category 3: Room Nights (Scottsdale Hotels)
390-454
$6,000
455-519
$7,000
520+
$8,000
Total funding allowed from Category 3
Category 4: Marketing Promotion
Local
$10,000
State
$22,750
Domestic, International
$35,500
Total funding allowed from Category 4
TOTAL FUNDING REQUEST allowed from 
Categories 1 - 4
EXPENSEWORKSHEET
List expected expenses totaling the requested funding amount
Category
Item
Example: Event 
I Marketing
Sports Magazine
Market/Demographics
National/Adults 35-53
Type
Amount
Print
$5,000
FY 26/27
Page 4 of 12 
Exhibit A
to Resolution No. 13680

EVENT DEVELOPMENT WORKSHEET
Total Request for City Funding Reimbursement:
Does your event have a charitable component? If so, please explain.
FY 26/27
Page 5 of 12 
Exhibit A
to Resolution No. 13680

EVENT DEVELOPMENT WORKSHEET
Detailed description of event (Sustainability, impact of business and community):
FY 26/27
Page 6 of 12 
Exhibit A
to Resolution No. 13680

EVENT DEVELOPMENT WORKSHEET
Provide a detailed, itemized list of sponsorship benefits the City of Scottsdale will receive as part of 
the sponsorship package. Please include advertising channels, advertising cost, impression values, 
and distribution methods:
FY 26/27
Page 7 of 12 
Exhibit A
to Resolution No. 13680

EVENT DEVELOPMENT WORKSHEET
Submit your current marketing plan as it is without City Funding. Please include location, timing, 
impressions, cost, etc.
If approved for funding, please explain how event funding will enhance your event’s marketing and PR 
efforts:
FY 26/27
Page 8 of 12 
Exhibit A
to Resolution No. 13680

EVENT DEVELOPMENT WORKSHEET
Describe how you will provide qualitative and quantitative information regarding event attendance 
levels:
FY 26/27
Page 9 of 12 
Exhibit A
to Resolution No. 13680

EVENT DEVELOPMENT WORKSHEET
Provide estimated economic impact results of the event and the projected impact on Scottsdale:
FY 26/27
Page 10 of 12 
Exhibit A
to Resolution No. 13680

EVENT DEVELOPMENT WORKSHEET
Describe how the event will stimulate the fundamental decision to travel and visit Scottsdale, 
generate room nights as well as enhance the length of stay:
FY 26/27
Page 11 of 12 
Exhibit A
to Resolution No. 13680

EVENT DEVELOPMENT WORKSHEET
This proposal process has been developed to provide necessary information for the City of Scottsdale, 
Tourism Development Commission to evaluate funding proposal requests and to determine appropriate 
funding for qualified events. The sponsorship review process can take up to 60 days to complete.
1. 
Staff reviews event qualification worksheet to determine event’s eligibility.
2. 
If the event qualifies for funding, the producer will present at the Tourism Development 
Commission (TDC) meeting. TDC has the potential to require more information or vote on the 
funding amount they are recommending.
3. 
Event presentation to the TDC is required. The presentation should take no more than 10 minutes 
and please ensure that the following items are included in your presentation and outlined in a one- 
page summary at the end of your presentation:
a) Time & duration of event
b) 
Event location
c) 
Local&outof area attendance
d) Attendance tracking method.
e) 
Marketing efforts without requested funding and details of marketing with proposed 
funding.
f) 
Anticipated five-year growth of event (attendance & activation)
g) 
Impact on local businesses and community
h) 
Detailed sustainability efforts and diversity outreach efforts
4. 
TDC submits funding recommendations to City Council for approval (Following TDC 
recommendation, allow four weeks for council presentation).
5. 
Formal action by City Council.
SUBMISSION INFO
I authorize the verification of the information provided on this form. Signature required.
Signature of applicant (Required):
Date:
Name
FY 26/27
Page 12 of 12 
Exhibit A
to Resolution No. 13680