Supporting Document (686cab24...)

CnVOMIHM
REPORT
Item 4
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Meeting Date:
General Plan Element: 
General Plan Goal:
ACTION
March 3,2026
Economic Development
Sustain Scottsdale as a tourist destination
Arizona Bike Week Event Funding. Adopt Resolution No. 13604 authorizing funding for the Arizona 
Bike Week event in an amount up to $75,000 from the portion of the FY 2025/26 Tourism 
Development Funds that is allocated toward event retention and development and approve 
Agreement No. 2026-028-COS with FX Promotions Inc.
BACKGROUND
FX Promotions Inc, producer of the 2026 Arizona Bike Week event has requested a one-year 
agreement with the City of Scottsdale for event development.
Arizona Bike Week is a five-day national and local live music festival, powersport rally consisting of 
charity rides, custom builder displays, vendor exhibitions, national and local live entertainment, 
demonstration rides and competitions.
FX Promotions Inc., producer of the event, has requested $75,000 in support of a one-year event 
funding agreement. Arizona Bike Week has participated in the Matching Event Advertising Fund 
Program for 17 years and received $30,000 in FY 2022/23 and Event Development Funding in FY 
2023/24 in the amount of $75,000 and $62,250 in FY2024/25. This will be the last year that Bike 
Week is eligible for Event Development Program funding.
On January 20,2026, the Tourism Development Commission recommended that City Council 
allocate $75,000 in support of the one-year event funding agreement. Allocation of potential funds 
will be from the Tourism Development Fund established for events and event development.
ANALYSIS & ASSESSMENT
The five-day festival will take place April 8-12,2026, with a producer estimated attendance of over 
70,000.
FX Promotions Inc. will promote the event using a multi-layered marketing campaign including 
social media, website, radio, email, and print. The producer of the event is allocating $180,000 
toward event marketing against a total event budget of $2.2 million.
AcUon Taken.
Blueink Bundle ID: 25G9vYWgtg

aty Council Report | Arizona Bike Week
Event funding program contract language section 2.5, developed by the City Attorney's office, 
outlines that all marketing, promotional materials, and public communications related to the event 
are appropriate for general audiences and consistent with the standards of a family friendly 
environment.
Qty staff have evaluated the proposal to identify the benefits for the city and the local tourism 
industry. The public purpose identified for the city's expenditure is to provide a premier event for 
motorcycle enthusiasts, featuring rides, entertainment, and industry exhibitions, while fostering 
community engagement and tourism in the region. Additionally, the marketing and promotional 
benefits provide direct consideration substantially equal to the proposed city's expenditure.
Following the conclusion of the event, the event producer will provide the city a post event report 
that will provide an evaluation of the producer's performance under the event funding agreement 
as well as the benefits to the city and the public achieved.
RESOURCE IMPACTS 
Available Funding
The total maximum annual investment of the city is $75,000 for the one-year agreement. Based on 
FY 2025/26 Tourism Development Fund sources and uses projections, funds are available.
Staffing, Workload Impact
No additional staffing or other resources are anticipated because of the proposal.
OPTIONS & STAFF RECOMMENDATION
The Tourism Development Commission and Tourism and Events Department staff recommend the 
adoption of Resolution No. 13604 authorizing the one-year agreement No. 2026-028-COS with FX 
Promotions Inc. to produce the Arizona Bike Week and funding up to $75,000 from the portion of 
the FY 2025/26 Tourism Development Fund that is allocated toward event retention and 
development.
RESPONSIBLE DEPARTMENT(S)
Tourism & Events Department
STAFF CONTACT
Steve Geiogamah, Tourism Development Manager, SGeiogamahg)scottsdaleaz.gov
Page 2 of 3
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city Council Report | Arizona Bike Week
APPROVED BY
Ksititihrk
2/17/26 08:26 MST
Kevin Burke, Senior Director Economic Development & Tourism Date 
480-312-2533, kburke@scottsdaleaz.eov
SMSelm
2/17/26 08:51 MST
Scott Selin, Budget Director 
Date
(For Financial Policies Compliance and Budget Appropriation) 
480-312-2603, sselin@scottsdalea2.eov
Judy Doyle, Deputy City Manager 
480-312-2691, JDovle@scottsdaleaz.eov
Greg Caton, City Manager 
480-312-7759, ecaton@scottsdaleaz.eov
2/17/26 09:31 MST
Date
2/17/26 11:14 MST
Date
ATTACHMENTS
1. Resolution No. 13604
2. Agreement No. 2026-028-COS
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Page 3 of 3

RESOLUTION NO. 13604
A RESOLUTION OF THE COUNCIL OF THE CITY OF SCOTTSDALE,
MARICOPA COUNTY, ARIZONA, AUTHORIZING FUNDING FOR THE
ARIZONA BIKE WEEK EVENT IN AN AMOUNT UPTO $75,000, FROM THE
PORTION OF THE FY 2025/26 TOURISM DEVELOPMENT FUNDS THAT IS
ALLOCATED TOWARD EVENT RETENTION AND DEVELOPMENT AND
APPROVE CONTRACT NO. 2026-028-COS WITH FX PROMOTIONS, INC.
WHEREAS, the City of Scottsdale (“City”) and FX Promotions, Inc. (“Producer”) desire to 
enter into Contract No. 2026-028-COS related to Arizona Bike Week (“Event"); and
WHEREAS, the City desires to provide funds for the Event; and
NOW, THEREFORE, BE IT RESOLVED, by the City Council of the City of Scottsdale, 
Maricopa County, Arizona, as follows:
Section 1. The City Council authorizes use of an amount not to exceed $75,000 from the 
portion of the FY 2025/26 Tourism Development Funds that is allocated for event retention and 
development for Arizona Bike Week; and
Section 2. The City Council authorizes and directs the Mayor to execute, on behalf of the 
City, Contract No. 2026-028-COS with FX Promotions, Inc.
PASSED AND ADOPTED by the Council of the City of Scottsdale, Maricopa County, 
Arizona this____day of_______ ________ , 2026.
ATTEST:
CITY OF SCOTTSDALE, an Arizona 
municipal corporation
Ben Lane, City Clerk
Lisa Borowsky, Mayor
APPROVED AS TO FORM:
Luis E. Santaella; Interim City Attorney 
By: William Hylen, Deputy City Attorney
18868186
Attachment 1
Page 1 of 1

Contract No. 2026-028-COS
EVENT DEVELOPMENT FUNDING AGREEMENT
THIS EVENT FUNDING AGREEMENT (the “Agreement”) is made this ____day Of
___ , 20____ by and between FX Promotions, Inc. (“Producer”) and the City of
Scottsdale, an Arizona municipal corporation (“City”).
RECITALS
A. 
City’s City Council has approved the expenditure of a portion of certain funds 
collected (the “Bed Tax Funds”) in conformity with Financial Policy 10.02 to be used to help 
promote certain events supporting tourism and the hospitality industry in Spottsdaie, Arizona.
B. 
Producer is the producer of the Arizona Bike Week at WestWorld of Scottsdale 
event (the “Event”).
C. 
Producer has submitted to City a proposal (the “Event Development Worksheet”) 
describing the Event and requesting that City authorize use of a portion of the Bed Tax Funds 
for the Event to promote Scottsdale as a tourist destination.
D. 
At Producer’s request. City has determined to provide funds (the “Event Funds”) 
to Producer up to the maximum amount of $75,000 (the “Event Amount”) for the Event.
E. 
City’s willingness to provide the Event Funds is conditioned upon Producer’s 
executing and performing this Agreement and delivering to City after the Event a report (the 
“Post Event Report”) accompanied by a separate invoice (the “Invoice”).
NOW, THEREFORE, in consideration of the fpregoing and good and valuable 
consideration received, the parties hereto agree as follows;
1. 
Funding Limitation. Payment of the Event Funds is subject to all of the following 
cumulative conditions and limitations;
1.1 
The total amount of Event Funds City pays under this Agreement shall not 
exceed the Event Amount.
1.2 
City’s payment shall be made Only from Bed Tax Funds, specifically the portion 
allocated to Event development. City is not obligated to provide funding from any other source.
1.3 
Without detracting from lirnits contained elsewhere in this Agreement, Event 
Funds shall be disbursed only to the extent City determines, in its sole and absolute discretion, 
that City has collected adequate Bed Tax Funds to disburse these amounts, taking into account 
all circumstances including, without limitation, competing uses for the Bed Tax Funds.
2. 
Event Requirements. In addition to the Event Scope of Deliverables more specifically 
set forth in Exhibit A, attached hereto and herein incorporated by reference in its entirety. 
Producer shall cause the Event to comply with all of the following requirements;
2.1 The Event shall be open to the public and have attendance of at least 5,000.
• Attachment 2
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Contract No. 2026-028-COS

2.2 
The Event shall be held on the dates shown on Exhibit A. Notwithstanding the 
foregoing, if the Event fails to occur on the above date solely due to weather, an act of God, or a 
condition beyond the reasonable control of Producer, then the Parties may agree to reschedule 
the Event (or any portion thereof) to a subsequent date certain. All rights and privileges of the 
parties will continue until conclusion of the Event. Should the Parties agree that rescheduling 
the Event is not tenable or the Parties cannot agree on a rescheduled date, this Agreement will 
terminate, and City shall have no further obligation to provide additional funds beyond the value 
of sponsorship benefits provided as of the date of termination.
2.3 
Producer’s representation that the Event will be of the same scale, quality, 
attendance, economic benefit to the public and provide other public benefits, or better, as are 
described in the Proposal is a material term of this Agreement.
2.4 
Producer shall publicly acknowledge the City support represented by this 
Agreement. All publicity and messaging that acknowledges any person or entity that supports 
the Producer financially or through provision of products or services (hereinafter “supporter”) 
shall acknowledge the City as a supporter and shall utilize (where appropriate in City and 
Producer’s discretion) a logo provided by City. At a minimum. Producer shall acknowledge the 
City as a supporter at least twice in publicity and messaging. No other use of City’s name is 
allowed in any form of advertising or public relations without prior City approval. Consistent with 
this Agreement’s requirement that Producer publicize and promote the City, Producer and its 
officers, directors and agents will not disparage the City or its officers, agents or employees 
during the term of this Agreement.
2.5 
The Producer shall ensure that all marketing, promotional materials, and public 
communications related to the Event are appropriate for general audiences and consistent with 
the standards of a family-friendly environment. Specifically, all such materials must:
2.5.1
suggestive imagery;
2.5.2
offensive or explicit.
Avoid any content that contains or implies sexual overtones, innuendo, or
Refrain from using language, themes, or visuals that may be deemed
2.6 
Producer shall provide the City with benefits, including recognition and publicity, 
commensurate with benefits provided to other supporters at a similar support level as the City.
2.7 
At the time of the Event, City may elect to conduct an event intercept survey. City 
shall provide the survey questions. Producer shall pay to City up to fifty percent (50%) of the 
cost of the survey as requested by City’s contract administrator. Producer’s share not to exceed 
Three Thousand Five Hundred Dollars ($3,500). Producer shall cooperate, as requested by the 
City, with City in conducting the intercept survey and shall not hinder or prevent City from 
conducting the survey. Producer will reimburse this cost within 60 days of the City sending an 
invoice.
2.8 
After the Event, Producer shall provide the Post Event Report to City as follows;
2.8.1 The Post Event Report shall include the following;
2.8.1.1 
A narrative description of:
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Contract No. 2026-028-COS

2.8.1.1.1 
The Event.
2.8.1.1.2 
Producer’s performance under this Agreement.
2.8.1.1.3 
The benefits to City and the public achieved and likely 
to be achieved because of the Event.
2.8.2 Any publication tear sheets, air-time logs, website content, distribution or 
viewing logs, and other evidence of media publication or distribution verifying that Producer has 
performed the Non-Reimbursable Activities, all in form and content acceptable to City.
program.
Event.
2.8.3 
If applicable, a tear sheet of City's full-page advertisement in the Event
2.8.4 
Any economic impact report that Producer may prepare or obtain of the
2.8.5 
The results of any intercept survey or similar data Producer may prepare 
or obtain of the Event.
2.8.6 
The results of Producer’s tracking of hotels and other lodgings used by 
persons attending the Event based on evidence from Scottsdale Hotels.
2.8.7 
The Event’s effects on City hotels.
2.8.8 
The positive and negative effects on City services, facilities and 
neighborhoods.
2.8.9 A statement of the total attendance for the Event.
2.8.10 A statement identifyihg all of the Producer’s partners and all supporters of 
the Producer. For purposes of this Section, “partner” means any individual or entity that invests 
in, receives or may receive benefits from the Producer.
2.8.11 Such other information as the Post Event Report template to be provided 
by City shall require. The Post Event Report shall follow the format of the template provided by 
the City:
2.8.12 Producer shall deliver the Post Event Report to City no later than 60 days 
after the Event or by May 31 following the Event, whichever is earlier.
2.8.13 Producer shall deliver the Post Event Report and the Invoice 
simultaneously in the same package.
3. Event Fund Payment. Producer shall request Event Funds and City shall pay Event 
Funds based on the quantified values in Producer’s post-Event report as follows:
3.1 City’s payment of the Event Funds is conditioned Upon Producer executing and 
performing this Agreement. City reserves the right to reduce the Event Amount below $75,000 
or not make payment if Producer fails to fully perform all terms of this Agreement.
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Contract No. 2026-028-COS

3.2 
Subject to Section 3.3, City shall make the payment within thirty (30) days after 
receiving all of the following;
3.2.1 
The Post Event Report;
3.2.2 
The Invoice;
3.2.3 All supporting and other materials required by this Agreement, Payment 
of Event Amount shall be conditioned on Producer providing such evidence as City requests.
3.3 
If the City determines that an audit under Section 7 of the Agreement will be 
conducted, payment will be made Within 120 days of the City receiving the information in 
Section 3.2 provided the Producer fully cooperates in the audit. The Producer's failure to fully 
cooperate in the audit may delay payment beyond 120 days.
4. 
Compliance With Law. This Agreement does not waive and is not a substitute for 
Producer’s obligation to comply with all applicable state, local and federal laws, policies and 
regulations. This Agreement is not a permit or regulatory approval to hold the Event. This 
Agreement is not a promise to make City venues or other resources available for the Event.
5. 
Indemnification. To the fullest extent permitted by law. Producer, its successors, assigns 
and guarantors, shall defend, indemnify and hold harmless City, its agents, representatives, 
officers, directors, ofTicials and employees from and against aN allegations, demands, 
proceedings, suits, actions, claims, damages, losses, expenses, including but not limited to, 
attorney fees, court costs, and the cost of appellate proceedings, and all claim adjusting and 
handling expense, related to, arising from or out of, or resulting from any negligent or intentional 
actions, acts, errors, mistakes or omissions caused in whole or part by Producer, and any Work 
or sen/ices in the performance of this Agreement including, but not limited to, any 
subcontractors, suppliers or others of Producer connected with the Event or anyone directly or 
indirectly employed by any of them or anyone for whose acts any of them may be liable and any 
injury or damages claimed by any of Producer’s customers or employees. Producer’s 
indemnification obligations shall extend beyond and will not be affected by any termination of 
this Agreement.
6. 
Insurance. Producer shall purchase ahd maintain insurance during the Event and during 
all setup and takedown and shall include and comply with coverages and limits as follows;
6.1 The following coverages are, required as applicable;
6.1.1 
If any vehicle is used in the performance of the scope of work that is the 
subject of this contract, the Producer must maintain Commercial/Business Automobile Liability 
insurance with a limit of not less than $1,000,000 each occurrence with respect to the 
Producer’s owned, hired, and non-owned vehicles.
6.1.2 
Workers Compensation insurance to cover obligations imposed by federal 
and state statutes having jurisdiction of Producer’s employees; and Employers’ Liability 
insurance of not less than $100,000 for each accident, $100,000 disease for each employee, 
and $50O,OOO disease policy limit. If any work is performed by third parties. Producer will cause 
the third parties, to provide Workers Compensation and Employers’ Liability to at least the same 
extent as required of Producer.
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Contract No. 2026-028-COS

6.1.3 
Commercial General Liability insurance on a per occurrence form with a 
limit of not less than $1,000,000 for each occurrence, $2,000,000 Products and Completed 
Operations Annual Aggregate, and a $2,000,000 General Aggregate limit. The policy shall cover 
liability arising from premises, operations, independent contractors, products-completed 
operations, personal injury and advertising injury. If any Excess insurance is utilized to fulfill the 
requirements of this paragraph, such Excess insurance shall be "follow form" equal or broader 
in coverage scope than underlying.
6.1.4 
If valet parking is offered by Producer, Garagekeepers Legal Liability with 
limits of not less than $75,000 per vehicle.
6.1.5 
If alcohol is sold at the Event by Producer or its subcontractor, liquor 
liability insurance with a limit of not less than $5,000,000 for each occurrence and $5,000,000 
aggregate.
6.2 
For all insurance policies except Workers Compensation, City shall be named as 
additional insured. The policies must contain a waiver of subrogation against the City, its 
officers, officials, agents, and employees, for losses arising from work performed related in any 
way to the event
6.3 
The policies must contain a waiver of subrogation against the City, its officers, 
officials, agents, and employees for losses arising from work performed related in any way to 
the event
6.4 
The Producer’s insurance coverage, including any excess insurance policies, 
must be primary insurance with respect to the City, its officers, officials, agents, and employees. 
Any insurance or self-insurance maintained by the City, its officers, officials, agents, and 
employees must be in excess of the coverage provided by the Producer and must not contribute 
to it
6.5 
If the Producer receives notice that any of the required policies of insurance are 
materially reduced or cancelled, it will be Producer’s responsibility to provide prompt notice of 
same to the City’s contract administrator, unless such coverage is immediately replaced with 
similar policies.
6.6 
City’s Risk Management Division may increase or change required insurance 
coverage and limits from time to time depending on the size, scope and nature of the activities 
of the Event. No reduction in coverage or policy limits is effective without the written approval of 
City’s Risk Manager or designee.
6.7 
Use of Subcontractors. If any work under this Agreement is subcontracted in any 
way. Producer shall execute a written agreement with Subcontractor containing the same 
Indemnification Clause and Insurance Requirements as required by this Agreement which 
protects City and Producer. Producer shall be responsible for executing the agreement with 
Subcontractor and obtaining Certificates of Insurance verifying the insurance requirements.
6.8 
Required insurance shall be issued by insurance companies licensed to do 
business in the State of Arizona, or from qualified non-admitted insurers who are authorized to 
do business in the State of Arizona.
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Contract No. 2026-028-COS

6.9 
By requiring the insurance stated in this Contract, the City of Scottsdale does not 
represent that coverage and limits will be adequate to protect the Producer. City of Scottsdale 
reserves the right to review any and all of the insurance policies and/or endorsements required 
by in this Contract but has no obligation to do so. Failure to demand any evidence of full 
compliance with the insurance requirements stated in this Contract or failure to identify any 
insurance deficiency does not relieve Producer from, nor shall it be considered a waiver of, its 
obligation to maintain the required insurance at all times during the performance of this 
Contract.
6.10 
Producer shall provide City, prior to the Event, certificates of insurance as 
evidence that the required insurance coverages and limits are in full force and effect. However, 
if the Event occurs at a City-owned or managed site or if the event receives a special event 
permit and a certificate evidencing the required insurance is provided to the City’s contract 
administrator for the venue agreement or the special event permit, a separate certificate does 
not need to be provided to the contract administrator for this Agreement.
7. 
Records and Audit Rights. Producer’s records (hard copy, as well as computer readable 
data), and any other supporting evidence considered necessary by the City to substantiate 
charges and claims related to this contract are open to inspection and subject to audit and/or 
reproduction by City’s authorized representative to the extent necessary to adequately permit 
evaluation and verification of the cost of the work, and any invoices, change orders, payments 
or claims submitted by the Producer or any of Producer’s payees in accordance with the terms 
of the contract. The City’s authorized representative must be given access, at reasonable times 
and places, to all of the Producer’s records and personnel in accordance with the provisions of 
this Section throughout the term of this contract and for a period of 3 years after last or final 
payment.
Producer shall ensure that records necessary to substantiate changes and claims by 
subcontractors who perform work under this contract are made available for City inspection and 
subject to audit and/or reproduction by: inserting a provision requiring subcontractors to comply 
with this Section in a written agreement between Producer and subcontractor; or obtaining the 
relevant documents from the subcontractor.
If an audit in accordance with this Section discloses overcharges of any nature by the 
Producer to the City in excess of 1% of the total contract billings, the cost of the City’s audit, but 
not exceeding the amount of the overcharge, will be reimbursed to the City by the Producer. 
Any adjustments and/or payments which must be made as a result of any audit or inspection of 
the Producer’s invoices and/or records will be made within a reasonable amount of time (not to 
exceed 90 days) from presentation of City’s findings to Producer.
8. 
Term/Temnination. This Agreement shall be in effect from the date executed by City’s 
Mayor and will terminate upon Producer providing to City a satisfactory Post Event Report and 
City paying to Producer the Event Funds. However, City may, without further obligation, 
terminate the Agreement earlier for convenience or cause, upon giving Producer ten (10) days 
written notice. If the Event is canceled, this Agreement and all obligations of City and Producer 
hereunder shall also be cancelled at such date.
9. 
Other City Contracts and Resources. City’s obligations to Producer are limited to the 
specific items detailed in this Agreement. For example, this Agreement does not obligate City to 
provide road closures, road closure equipment, hydrant water, emergency medical service, 
route clean-up service or other operations support. This Agreement does not allow Producer to
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Contract No. 2026-028-COS

conduct the Event at a City park or right-of-way or on other City land. If Producer desires use of 
City resources, then Producer must pursue those City resources through normal processes. 
Without limitation, City’s support of the Event is not a commitment that such City resources will 
be available, even if the City resources are discussed in this Agreement or are necessary to 
conduct the Event in the manner contemplated by this Agreement. Without limitation, this 
Agreement does not authorize any use of any land or facilities owned, controlled or operated by 
City or any third party. Producer shall not use such land or facilities without first entering into 
separate contracts for such use. City has not promised Producer any such contracts or use. 
This Agreement is not a promise to make City venues or other resources available for the 
Event. Any use of City property for the Event would require a separate contract. If Producer 
enters into any other agreements with City, including without limitation agreements for the same 
event, for other events, or for use of city venues or resources for any event, then any violation of 
this Agreement or any of the other agreements by Producer shall be a violation by Producer of 
all such agreements and this paragraph shall be deemed to be included in all such other 
agreements. If any other such agreement imposes on Producer different requirements than this 
Agreement, then the stricter requirements shall apply.
10. Miscellaneous.
10.1 
Assignment. Producer’s obligations and rights hereunder shall not be assigned 
or delegated, in whole or in part, without City’s prior written consent.
10.2 
Cancellation. This Agreement is subject to cancellation pursuant to the provisions 
of A.R.S. §38-511.
10.3 
Modifications. Any amendment or modification from the terms of the Agreement 
shall be in writing and shall be effective only upon approval of all parties.
10.4 
Severability. If any term or provision of this Agreement shall be found to be 
illegal or unenforceable, the remainder of this Agreement shall remain in full force and effect, 
and such term or provision shall be deemed to be deleted.
10.5 
Candidates for Office. Producer shall not allow the Event to feature or otherwise 
spotlight a candidate who is currently running for election or re-election for any political office.
10.6 
Attorney’s Fees. If any party brings any action for any relief, declaratory or 
otherwise, arising out of this Agreement, the prevailing party shall be entitled to receive from the 
non-prevailing party reasonable attorney’s fees, costs, and expenses, determined by a court 
sitting without a jury, which shall be deemed to have accrued on the commencement of such 
action.
10.7 
Authority. The person executing this Agreement on behalf of Producer warrants 
and represents to have full power and authority on behalf of Producer to enter into and perform 
this Agreement.
10.8 
Employment of Unauthorized Workers. Producer shall comply with A.R.S. §23- 
211, et seq. and all other applicable federal, state and local laws and regulations that relate to 
Producer’s employees (collectively, the “Unauthorized Worker Laws"). Producer shall cause its 
contractors to comply with the Unauthorized Worker Laws as respects the contractors’ 
employees. Without limitation. Producer warrants and represents pursuant to A.R.S. §41- 
4401(A)(1) that Producer and its contractors comply with A.R.S. §23-214(A). Pursuant to A.R.S.
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Contract No. 2026-028-COS

§41-4401 (A)(2), a breach of this paragraph shall be a material breach of this Agreement and an 
event of default, which shall entitle City to exercise any and all remedies described in this 
Agreement or otherwise available at law or equity, including without limitation termination of this 
Agreement. However, pursuant to A.R.S. §41-4401 (C), Producer shall not be deemed to be in 
material breach of the warranty if Producer and its contractors establish that they have complied 
with the employment verification provisions prescribed by §274A and §2748 of the Federal 
Immigration and Nationality Act and the E-Verify requirements prescribed by A.R.S. §23-214(A). 
City shall have the right to inspect the records and papers of Producer and its employees, and 
of Producer’s contractors and their employees, to ensure that Producer and its contractors are 
in compliance with this paragraph.
10.9 Notices. Notices hereunder shall be given in writing by hand delivery or by 
United States mail, return receipt requested, postage prepaid addressed to:
If to City:
Steve Geiogamah (Contract Administrator)’
Tourism Development Manager
City of Scottsdale
7447 E Indian School Rd
Scottsdale, AZ 85251
If to Producer:
Lisa Cyr
FX Promotions. Inc.
835 W. Warner Rd., Suite 101
PMB610
Gilbert, A2 85233
By notice. City or Producer may designate other addresses for receiving mailed notice 
hereunder. Service of any notice by mail shall be deemed to be complete three (3) days 
(excluding Saturday, Sunday and legal holidays) after the notice is deposited in the United 
States mail.
10.10 Producer certifies that it is not currently engaged in and agrees for the duration of 
the contract to not engage in a boycott of Israel as defined in A.R.S. § 35-393.
IN WITNESS WHEREOF, the parties have hereunto subscribed their names as of the 
date first stated above.
PRODUCER: FX PROMOTIONS. INC. 
Signature
Bv: LI^£K fVl CyU^
Print Name ^ 
<
Its:
Title
/
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Contract No. 2026-028-COS

CITY;
ATTEST;
Ben Lane, City Clerk 
APPROVED AS TO FORM;
Luis E. SantaellaL Interim City Attorney 
By; William Hylen, Deputy City Attorney
George Woods, Sa
CITY OF SCOTTSDALE, a 
municipal corporation
By;.
Lisa Borowsky, Mayor
arW RiSk Management Director
Steve G^ogamah, Tourism Development Manager
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Contract No. 2026-028-COS

Exhibit A
Producer shall ensure the following:
1. The official title of the 2026 Arizona Bike Week at West World on April 8-12, 2026, 
will be “Arizona Bike Week at WestWorld of Scottsdale" (the “Event”) and will be referred to by 
this title in all print and other references,
2. 
Producer shall include the City’s name in all Event media including television, local 
and national public relations, radio, print, tickets, schedules, press material and digital media.
3. Producer shall ensure that Old Town Scottsdale promotional material: that promotes 
Scottsdale as a destination will be made available to Event attendees. City shall provide 
literature and/or promotional material to Producer by March 31, 2026.
4. Producer shall provide public address announcements twice each hour throughout 
the Event that promote Scottsdale as a destination using an Old Town Scottsdale pre-produced 
audio reel and/or live from the main stage, using the same text as the pre-produced audio reel. 
City shall provide the audio reel to Producer by March 31,2026.
5. Beginning March 23,2026 and continuing through the last date of the Event, 
Producer shall ensure that there are custom weekly social media posts with links to the Old 
Town Scottsdale website that promote Scottsdale as a destination. City shall provide the 
content of the posts to Producer by March 20, 2026.
6. Producer shall provide at least $75,000 in pre-event marketing and promotional 
value.- Such value shall be reflected in the required marketing and promotional plan. All 
marketing shall comply with Section 2.5 of this agreement in acknowledging City’s support and 
sponsorship. In the event the marketing and promotional value is less than $75,000, the 
sponsorship amount shall decrease to the level of the marketing and promotional value, 
provided that all other requirements of this Agreement are met.
7. Producer shall create and implement a marketing and promotion plan for the Event in 
order to provide assurance of increased tourism as a result of the Event. By March 20, 2026, 
Producer shall provide the marketing and promotion plan to the City and initiate the marketing 
and promotion plan.
18868124
Exhibit A 
Page 1 of 1
Contract No.
-COS