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Old Town Scottsdale through the Eras presented by Joan Fudala Item 1 Prelude: WATER! Hohokam canals to W.J. Murphy’s Arizona Canal 1888 - Chaplain/Major Winfield & Helen Scott homestead land, farm 1890s - 1920s – Founding Era Founding Era “Firsts” 1890s-1920s - Founding Era: Tourism, Healthcare, Arts Begin 1930s-40s Depression & Wartime Era 1946-1960s - Post-War & “The West’s Most Western Town” Era Post-War TWMWT Era: 1951 Incorporation w/2,032 pop. on ½ sq. mi. 1946-1960s – Art, Crafts, Fashion Draw Tourists, New Residents; Create Image 1950s/60s Tourism, Events Expand 1950s/60s – New residents drive new business 1970s-1980s-Infrastructure; Growth Era 1951 – 1984: Land Annexations Expanded City, Controlled Its Character 1990s-2000s – Urban & Global Era 1990s-2000s - Also Environmental & Preservation Era 2010s-2026 – Redevelopment & Rebirth Era Photo Credits - - Scottsdale Heritage Connection digital archives (Scottsdale Historical Society & Scottsdale Public Library) - --Scottsdale Area Chamber of Commerce - -- Scottsdale High yearbooks - -- City of Scottsdale - -- Scottsdale Public Art - -- Scottsdale Progress - -- Arizona-The State Magazine - -- SRP Archives - -- AHF/S Archives - -- Marshall Trimble/SCC collection - -- Joan Fudala Historic Consulting Scottsdale City January 7, 2026 2026 MICHAEL LEE cc c 2025 MICHAEL LEE “Experiences have always been at the heart of entertainment… - Joseph Pine, The Experience Economy but are now at the heart of our economy” PLAN, DESIGN & PRODUCE Entertainment Theme Parks, Waterparks, Events Learning Cultural Centers, Museums, Aquariums Hospitality / Shopping Resort, Retail, F&B, Wellness BUSINESS FACILITIES SHOW Attendance Per cap revenues EBITDA , ROI Warranted investment Bldg areas / sizes Enclosure systems LS areas / quality HVAC requirements Guest experience Know & Feel Activities & Ambience WOW factor Rosia Bay, Gibraltar Proposed Evening Spectacular Show “The key to unlocking Tourism’s full potential is Transport.” Gibraltar Chamber of Commerce Tourism Manifesto 2024 Rosia Bay Gibraltar Proposed Transport Routes TAKE AWAY: • OFFER STORIES THAT ARE UNIQUE • INFORMATION ALONE IS NOT SUFFICIENT • PRESENT STORIES IN BEST FORM, COMPELLING WAYS • WHEN GUESTS ARE AWAY FROM THEIR CARS… • EMOTIONAL EXPERIENCES DRIVE ECONOMICS NUMBERS INFORM IDEAS IDEAS INFORM NUMBERS IMAX THEATER (BEFORE) HAWAIIAN JOURNEY THEATER (AFTER) TAKE AWAY: • DON’T BE INCONSISTENT WITH YOUR STORY. SAYING ONE THING AND BUILDING ANOTHER IS CONFUSING. CAN’T BE THE BEST WESTERN TOWN IN THE WEST AMID CONFUSING VISUAL MESSAGING. • THEME-BUSTS HAPPEN EVEN IN CITIES BEFORE Artfulness = Good Experience = Good Business When “Experience” is the Purchase Intent, then… • “Artistry” is the essential element. Art is not just hung on walls. • Facilities are the stage upon which the show takes place. It’s not the facilities for which people come… it’s the show in and around the facilities. Don’t make facilities different than the message. • Guests want to be moved physically and emotionally. • Try a mixture of storytelling, music, acting, dance, visual tickles. • Not like icing a cake…must be in & thru • Full immersion experiences promote a “Suspension of Disbelief”. • Amusement Park not = Theme Park Why? Story! • Your business is Show Business! Click to add text Signal Park Parking Guidance Systems City of Scottsdale 1-7-26 IItem 1 Parking Guidance A better experience for the Motorist and the Municipality For the Motorist • Dynamic count signs located at strategic positions guide the motorist to the nearest available space • Spaces can be separated on signs between Standard, ADA , EV , Police/Fire, Carpool, etc • Detectors can be programmed to be ANY color on the color wheel and can be dimmed/brightened • All parking data is collected from the time the system is started • This includes: Time vehicle parked, time vehicle left, length of stay, how long space was vacant • This data is all easily exported to Excel to garner average stay time, peak hours, peak days • System uses very little power, about 2/3 watt per “device”. Sign power varies as they auto brighten and dim and depends on numerals indicated • Length of stay can be programmed in and system can send alerts when a vehicle is overtime. This also shows on the plan view/God’s eye view as vehicle is automatically circled in yellow. • Open communication protocol enabling the software to communicate with almost any type of hardware. Over 20 database types built in. For the Municipality “Where’s Waldo” is not good for Parking More Where’s Waldo at the Corral And a third round at Civic Center Garage South Bridge at least has signage Strategic Exterior, Accurate Signage is the Key Rustic sign design examples Yellow LEDs recommended near stop signs All Data can be pushed to a Website via JSON and NO APP needed Suggestion for City of Scottsdale Parking Website Page Blade Signs Monument Signs Parking Sensors In aisle detector Detector colors are programmable which enables stocking of just one type of detector Detectors can be programmed to be any color as the electric spaces above have been changed to lime green to match the charging stations. In Aisle detectors Signal Park Software WinSP • Entire system is powered by standard PC workstation • System can be powered by a laptop as well. Complete Statistical Data • Yellow Ring circles “overtime” vehicles at time specified by garage owner • Complete statistics of each space from the time of startup. • Greatly aids in security efforts • All data is saved an can easily be exported to Excel or other programs • Sorting data is easy with selectable menus • All menus and data are definable by the garage owner All garages are Networkable Version 6 key features • All components (detectors, loop interfaces and signs) use the same communication protocol RS-485 with a range of one mile • All components are able to be remotely programmed • System detects components that aren’t programmed and alerts operator • All data and power are now in parallel rather than series Power is 48VDC. Entire system is modular. • Signs can be added anywhere there is an available outlet in the Canalis which are approx every three feet and can be pole mounted • All LED’s are high intensity and low power usage component power usage is approx 2/3 watt per component New Signs with walking arrows Signs have built in light meters and auto adjust. New signs rotate through Standard, ADA and EV Exterior sign and view of Detectors Surface Lot Monitoring Some of our Clients Two garages: 4,400 spaces 3,800 spaces 1,640 spaces 4,195 spaces Other Systems: BWI 21,000 spaces Rockville Town Square 929 space Bethesda Row 200 spaces Fairfax County 724 spaces Thank You! 8390 E Via De Ventura Blvd Suite F-110 Scottsdale, AZ 85258 P: (480) 922-4933 info@SoniPark.com www.SoniPark.com Lane, Benjamin Item No. 1 From: Sent: To: Subject: Dan Bastian <danielrbastian@gmail.com> Tuesday, January 6, 2026 3:30 PM City Council Concerns Regarding Tomorrow's Special City Council Meeting on Downtown Scottsdale S\ External Email: Please use caution if opening links or attachments! Dear Mayor Borowsky and Members of the City Council, I write to share my thoughts as a concerned resident ahead of tomorrow's special meeting on Downtown Scottsdale. As I reviewed theagenda, I noted that one of the presenters, Mr. Chris Milke of SoniPark LLC, donated to Mayor Borowsky's mayoral campaign; while these witnesses are presented as subject matter specialists, it's important that our processes remain above any perception of "pay to play." I also noticed that there are no public safety professionals scheduled to speak. Many residents I speak with express worries about rising crime and drug issues in parts of Old Town. I believe including input from our police and fire departments would provide a more balanced perspective on a thriving downtown. Finally, the agenda leaves me wondering if the Mayor collaborated with any of her council colleagues on their visions for Old Town, or if she took suggestions for resident-focused presenters. I'll be observing the meeting with an open mind, though I admit several aspects raise red flags. I’m looking forward to your timely response. Thank you for your attention to these matters. Dan Bastian Scottsdale Resident Sent from my iPad \ 1