Supporting Document (e21c9334...)

City of Scottsdale — Special (2026-01-07)

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Old Town Scottsdale
through the Eras
presented by Joan Fudala
Item 1

Prelude: WATER! Hohokam canals 
to W.J. Murphy’s Arizona Canal

1888 - Chaplain/Major Winfield  & 
Helen Scott homestead land, farm

1890s - 1920s – Founding Era

Founding Era “Firsts”

1890s-1920s - Founding Era: 
Tourism, Healthcare, Arts Begin

1930s-40s Depression & Wartime Era

1946-1960s - Post-War & “The West’s 
Most Western Town” Era

Post-War TWMWT Era:
1951 Incorporation w/2,032 pop. on ½ sq. mi.

1946-1960s – Art, Crafts, Fashion Draw 
Tourists, New Residents; Create Image

1950s/60s Tourism, Events Expand

1950s/60s – New residents drive new business

1970s-1980s-Infrastructure; Growth Era

1951 – 1984:
Land 
Annexations 
Expanded City,
Controlled Its
Character

1990s-2000s – Urban & Global Era

1990s-2000s - Also Environmental & 
Preservation Era

2010s-2026 – Redevelopment & Rebirth Era

Photo Credits
-
- Scottsdale Heritage 
Connection digital 
archives (Scottsdale 
Historical Society & 
Scottsdale Public Library)
-
--Scottsdale Area 
Chamber of Commerce
-
-- Scottsdale High 
yearbooks
-
-- City of Scottsdale
-
-- Scottsdale Public Art
-
-- Scottsdale Progress
-
-- Arizona-The State 
Magazine
-
-- SRP Archives
-
-- AHF/S Archives
-
-- Marshall Trimble/SCC 
collection
-
-- Joan Fudala Historic 
Consulting

Scottsdale City
January 7, 2026
2026 MICHAEL LEE
cc

c  2025 MICHAEL LEE

“Experiences have always 
been at the heart of 
entertainment…
- Joseph Pine, The Experience Economy
but are now at the 
heart of our economy”

PLAN, DESIGN & PRODUCE

Entertainment
Theme Parks, Waterparks, Events
Learning
Cultural Centers, Museums, Aquariums
Hospitality / Shopping
Resort, Retail, F&B, Wellness

BUSINESS
FACILITIES
SHOW
Attendance
Per cap revenues
EBITDA , ROI 
Warranted investment
Bldg areas / sizes
Enclosure systems
LS areas / quality
HVAC requirements
Guest experience
Know & Feel
Activities & Ambience
WOW factor

Rosia Bay, Gibraltar

Proposed Evening Spectacular Show

“The key to unlocking 
Tourism’s full potential 
is Transport.”
Gibraltar Chamber of Commerce Tourism Manifesto 2024

Rosia Bay Gibraltar Proposed Transport Routes

TAKE AWAY:
• OFFER STORIES THAT ARE UNIQUE 
• INFORMATION ALONE IS NOT SUFFICIENT
• PRESENT STORIES IN BEST FORM, COMPELLING WAYS
• WHEN GUESTS ARE AWAY FROM THEIR CARS…
• EMOTIONAL EXPERIENCES DRIVE ECONOMICS

NUMBERS INFORM IDEAS
IDEAS INFORM NUMBERS

IMAX THEATER (BEFORE)

HAWAIIAN JOURNEY THEATER  (AFTER)

TAKE AWAY:
• DON’T BE INCONSISTENT WITH YOUR STORY. SAYING ONE THING AND 
BUILDING ANOTHER IS CONFUSING. CAN’T BE THE BEST WESTERN 
TOWN IN THE WEST AMID CONFUSING VISUAL MESSAGING.
• THEME-BUSTS HAPPEN EVEN IN CITIES

BEFORE

Artfulness = Good Experience = Good Business
When “Experience” is the Purchase Intent, then…
• “Artistry” is the essential element. Art is not just hung on walls.
• Facilities are the stage upon which the show takes place. It’s not the 
facilities for which people come… it’s the show in and around the 
facilities. Don’t make facilities different than the message.
• Guests want to be moved physically and emotionally.
• Try a mixture of storytelling, music, acting, dance, visual tickles.
• Not like icing a cake…must be in & thru
• Full immersion experiences promote a “Suspension of Disbelief”.
• Amusement Park not = Theme Park   Why? Story!
• Your business is Show Business!

Click to add text
Signal Park 
Parking Guidance 
Systems
City of Scottsdale 
1-7-26
IItem 1

Parking Guidance 
A better experience for the Motorist and the Municipality
For the Motorist
•
Dynamic count signs located at strategic positions guide the motorist to the nearest 
available space
•
Spaces can be separated on signs between Standard, ADA , EV , Police/Fire, 
Carpool, etc
•
Detectors can be programmed to be ANY color on the color wheel and can be 
dimmed/brightened
•
All parking data is collected from the time the system is started
•
This includes: Time vehicle parked, time vehicle left, length of stay, how long space 
was vacant
•
This data is all easily exported to Excel to garner average stay time, peak hours, peak 
days
•
System uses very little power, about 2/3 watt per “device”.  Sign power varies as they 
auto brighten and dim and depends on numerals indicated
•
Length of stay can be programmed in and system can send alerts when a vehicle is 
overtime. This also shows on the plan view/God’s eye view as vehicle is automatically 
circled in yellow.
•
Open communication protocol enabling the software to communicate with almost any 
type of hardware.  Over 20 database types built in.
For the Municipality

“Where’s Waldo” is not good for Parking

More Where’s Waldo at the Corral

And a third round at Civic Center Garage

South Bridge at least has signage

Strategic Exterior, Accurate Signage is the Key

Rustic sign design examples
Yellow LEDs recommended near stop signs

All Data can be pushed to a Website via JSON 
and NO APP needed

Suggestion for City of Scottsdale Parking Website Page

Blade Signs
Monument Signs

Parking Sensors
In aisle detector
Detector colors are programmable which 
enables stocking of just one type of detector
Detectors can be programmed to be any color as 
the electric spaces above have been changed to 
lime green to match the charging stations.

In Aisle detectors

Signal Park Software WinSP
•
Entire system is powered by 
standard PC workstation
•
System can be powered by a 
laptop as well.

Complete Statistical Data
•
Yellow Ring circles “overtime” vehicles at 
time specified by garage owner
•
Complete statistics of each space from the    
time of startup.  
•
Greatly aids in security efforts
•
All data is saved an can easily be 
exported to Excel or other programs
•
Sorting data is easy with selectable 
menus
•
All menus and data are definable by 
the garage owner

All garages are Networkable

Version 6 key features
•
All components (detectors, loop interfaces and signs) use the 
same communication protocol RS-485 with a range of one mile
•
All components are able to be remotely programmed
•
System detects components that aren’t programmed and alerts 
operator
•
All data and power are now in parallel rather than series  Power is 
48VDC.  Entire system is modular.
•
Signs can be added anywhere there is an available outlet in the 
Canalis which are approx every three feet and can be pole 
mounted
•
All LED’s are high intensity and low power usage component 
power usage is approx 2/3 watt per component

New Signs with walking arrows
Signs have built in light meters and auto adjust.
New signs rotate through Standard, ADA and EV

Exterior sign and view of Detectors

Surface Lot Monitoring

Some of our Clients
Two garages: 
4,400 spaces
3,800 spaces
1,640 spaces
4,195 spaces
Other Systems:
BWI 21,000 spaces
Rockville Town Square 929 space
Bethesda Row 200 spaces
Fairfax County 724 spaces

Thank You!
8390 E Via De Ventura Blvd  
Suite F-110
Scottsdale, AZ 85258
P:  (480) 922-4933 
info@SoniPark.com
www.SoniPark.com

Lane, Benjamin
Item No. 1
From:
Sent:
To:
Subject:
Dan Bastian <danielrbastian@gmail.com>
Tuesday, January 6, 2026 3:30 PM 
City Council
Concerns Regarding Tomorrow's Special City Council Meeting on Downtown Scottsdale
S\ External Email: Please use caution if opening links or attachments!
Dear Mayor Borowsky and Members of the City Council,
I write to share my thoughts as a concerned resident ahead of tomorrow's special meeting on 
Downtown Scottsdale. As I reviewed theagenda, I noted that one of the presenters, Mr. Chris 
Milke of SoniPark LLC, donated to Mayor Borowsky's mayoral campaign; while these witnesses 
are presented as subject matter specialists, it's important that our processes remain above any 
perception of "pay to play."
I also noticed that there are no public safety professionals scheduled to speak. Many residents I 
speak with express worries about rising crime and drug issues in parts of Old Town. I believe 
including input from our police and fire departments would provide a more balanced perspective 
on a thriving downtown.
Finally, the agenda leaves me wondering if the Mayor collaborated with any of her council 
colleagues on their visions for Old Town, or if she took suggestions for resident-focused 
presenters. I'll be observing the meeting with an open mind, though I admit several aspects raise 
red flags. I’m looking forward to your timely response.
Thank you for your attention to these matters.
Dan Bastian 
Scottsdale Resident
Sent from my iPad
\
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