Visitor Center Council Presentation - Economic Development

City of Apache Junction — Regular Meeting (2026-06-16)

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Presentation and Discussion on Professional 
Services Agreement for Operation of a Local 
Visitor Information Center
Economic Development Department

Visitor center background
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Promote local attractions, community events, dining & shopping options, lodging, and amenities
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Sell merchandise/art from local businesses
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Primarily operated by local chambers of commerce or visitor bureaus
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A “one stop shop” for out-of-town visitors to provide a positive, first impression of the area
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City has contracted with Apache Junction Area Chamber of Commerce since 1988

current operations
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Operates out of Chamber facility in downtown 
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9 volunteers
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Accredited through Arizona Visitor Information Center (AVIC) Designation Program
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Operation requirements, reporting, inspections, training
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Receives exposure on official Visit Arizona publications
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Positive performance reviews
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One of the top-visited centers in the AVIC Program
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4.6/5 on Google (61 reviews), 4.7/5 on Tripadvisor (43 reviews)

Service agreement
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Current contract ends June 30th, 2026, with $58,400 as the amount due for this fiscal year
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Similar to the current contract, proposed terms are a three-year agreement with options for 
two, one-year extensions, and 4% annual increases:
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FY 26/27: $60,736.00
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FY 27/28: $63,166.00
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FY 28/29: $65,692.00
Extension Options:
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FY 29/30: $68,320.00 
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FY 30/31: $71,052.00
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Staff recommends continuing to contract for visitor center services with the Chamber
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Anticipated to be on consent agenda for June 16th City Council Meeting

Fiscal comparison
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Estimated annual cost if City operated a Visitor Center, assuming 2 employees and 2,000 SF space = $171,596
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All-in cost of an employee with a $45,000 salary = $61,978  x  2 employees = $123,596
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Annual market office rent in Apache Junction = $24/SF  x  2,000 SF = $48,000
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Proposed contract amount with Chamber FY 26/27 = $60,736