Visitor Center Council Presentation - Apache Junction Area Chamber of Commerce

Apache Junction Area 
Chamber of Commerce 
and Visitor Center

Visitor Center 
Overview
• Serves visitors, residents, and businesses
• Hub for tourism and relocation information
• Connector to local businesses and events

Partnership with the City of Apache Junction
• Longstanding partnership with the City
• Operates under contract to provide services
• Supports City goals:  Tourism, Economic Development, Community 
Engagement

Key Accomplishments
• 9,604 annual visitors served in 2025
• Increased community engagement
• Expanded programs and outreach
• Enhanced visibility of local businesses
• Officially designated Arizona Visitor 
Information Center (AVIC) for AOT
4

5

2025 Total Visitors
Arizona:  3,699
Out-of-State:  5,193
Foreign Visitors:  712
TOTAL:  9,604

2025 Out-of-State Visitors
2
28
237
91
74
16
99
96
69
308
244
1323
503
375
36
179
15
26
131
31
504
107
17
211
15
2
2
87
92
58
19
2
45
3
27
13
7
2
9
7
20
6
14
0
4
0
10
14
8
3
16

2025 Foreign Visitors
Belgium
2
Canada
681
England
4
France
2
Germany
5
Japan
4
Laos
1
Mexico
3
Netherlands
5
Scotland
2
Sweden
2
Switzerland
2
Ukraine
2

In-State Counts
Out-of-State Counts
Foreign Counts
Total Counts
2024
2025
2024
2025
2024
2025
2024
2025
January
419
432
1522
1403
238
207
2179
2042
February
807
828
1296
1488
231
231
2334
2547
March
216
222
653
590
138
88
1007
900
April
196
144
191
171
33
16
420
331
May
233
310
44
35
6
16
283
361
June
224
215
6
12
0
0
230
227
July
177
226
16
22
6
4
199
252
August
253
265
12
8
0
2
265
275
September
245
247
32
22
7
10
284
279
October
302
293
194
235
27
22
523
550
November
248
291
564
540
98
69
910
900
December
165
226
518
667
92
47
775
940
Total:
3485
3699
5048
5193
876
712
9409
9604
2024 vs 2025 Visitor Counts

Economic Impact
• Referral to local businesses daily
• Support of local events and festivals
• Drives visitor spending into the community
• Supports small business growth
10

Programs & Services
• Visitor assistance & relocation information
• Business referrals & promotions
• Event support and coordination
• Volunteer engagement
11

Marketing & Promotion
12
• Website and digital engagement
• Social media promotion
• Discover Magazine and visitor 
guides
• Regional partnerships

Operational Efficiency
• Lean staffing model
• Strong volunteer support
• Cost-effective service delivery
• Chamber resources leveraged
13

Looking Ahead
• Expanded outreach and engagement
• Enhanced visitor experience
• Increase business promotion
• Continued alignment with City goals
14

Visitor Center Refresh
15
• Updated and modernized space
• Improved visitor experience
• Enhanced display of local businesses and materials
• More welcoming and functional environment
• Coordinated with the Arizona Officer of Tourism the 
temporary closure of the visitor center for the refresh

Contract Overview
• Continuation of current services
• Proven partnership model
• Consistent value to the City

Thank
you
Apache Junction Area 
Chamber of Commerce 
and Visitor Center