Narrative

City of Chandler — Regular Meeting (2021-04-08)

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December 3, 2020 
City of Chandler 
Development Services Department 
250 W. Buffalo Street 
Chandler, Arizona 85225 
Narrative for Amendment to CSP 
To Whom It May Concern, 
Our request is to amend the existing Comprehensive Sign Plan (CSP) for 55 North Arizona 
Place, Chandler, AZ 85225. The property was purchased by new owners in 2019 and is 
undergoing remodeling. As a result of this purchase, the new Ownership has renamed the 
building as The Johnathan and as part of their effort to modernize and update the 
property we present the proposed changes to the CSP. 
Along with The Johnathan, the new owners have also purchased the property to the 
south located at 25 North Arizona Place, known as The Alexander. Together the two 
properties will have a similar contemporary look and feel to create a cohesive presence in 
Downtown Chandler.  
The existing CSP calls out for a total of eight sign bands on the building: two each on the 
north and south elevations, and four on the west elevation. Ownership of The Johnathan 
would like to maintain the current sign band locations, but with the criteria change that a 
Major Tenant will be tenants that occupy 15,000 SF or more of leased space and may be 
allowed a maximum of two (2) building mounted signs, while Minor Tenants will apply to 
tenants with first floor occupancy and 7,500 SF or more of leased space. Minor tenants 
shall be allowed a maximum of one (1) sign. Major Tenant Sign bands shall measure 3’ (h) 
x 36’ (w) and a maximum of 108 SF. Minor Tenant sign bands shall measure 2’ (h) x 24’ (w) 
and a maximum of 84 SF.  
Also proposed in the updated CSP are two Building Identification signs to the main entry 
similar to that of The Alexander. One Building Identification sign shall be a single faced 
sign of individual letters post mounted to the entry surround, and shall be face 
illuminated with white LED. The second Building Identification sign shall consist of flat-cut-
out letters mounted to a planter on the ground at the building entrance and shall be non-
illuminated.  
In addition to the two new Building Identification signs, we also propose to add retail 
tenant signage to the canopy in front of the building for retail tenants. The retail 
sign bands will match the same canopy retail signage on The Johnathan’s sister property 
to the south, maintaining continuity between the buildings. Like that of The 
Alexander, The Johnathan’s retail tenant signage shall be reserved for retail tenants 
only, and shall consist of non-illuminated individual reverse pan channel letters with 
finished backs mounted on top of the existing canopy. Retail tenant sign locations are 
limited to proposed sign band locations, measuring 1’-8” (h) x 20’ (w) and a maximum 
of 30 SF each., with corporate logos allowed. Total retail signage allowed is not to 
exceed 180 SF.

Building signage has become an important factor for prospective tenants looking to locate 
in downtown Chandler. At the present time, the building lacks any sort of freestanding 
signage, thus tenant identification is limited to building mounted signage. The proposed 
updates to the CSP gives Ownership options to give existing and prospective tenants 
adequate identification to visitors to the Downtown Chandler area. All signage would 
remain adherent to any other criteria set forth in the CSP and the City of Chandler Sign 
Ordinance.  
In our effort to meet the expectations of the ownership of The Johnathan, we 
respectfully request the approval of our proposed amendment to the Comprehensive Sign 
Plan. Thank you for considering our proposal, and feel free to contact us with any 
questions or concerns you may have. 
Respectfully, 
Julie Kulka 
Applicant/Owner’s Representative