Narrative

City of Chandler — Regular Meeting (2021-09-23)

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NEC SR202 and Alma School Road 
PDP (Comprehensive Sign Plan) 
 
Submitted: June 25, 2021 
 
 
 
 
Case No. ____________

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Table of Contents 
 
Development Team ………………………………………………………………… 
3 
I. 
Request ……………………………………………………………………. 
4 
II. 
Location & Zoning …………………….………………………………… 
4 
III. 
Preliminary Development Plan…………………………….………….. 
4 
IV. 
Comprehensive Sign Plan….…………………………………………... 
5 
V. 
Summary …………………………………………………………………... 
6 
 
 
 
List of Exhibits 
 
Tab 1 – Vicinity Map 
 
Tab 2 – Legal Description 
 
Tab 3 – Aerial Map 
 
Tab 4 – Ordinance No. 2822 
 
Tab 5 – Vested Zoning 
 
Tab 6 – Ordinance No. 3260

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Development Team 
 
Developer 
Unbound Development 
Andy Ogan 
Andy@unbounddev.com 
 
 
Sign Consultant 
Trademark Visual 
Jim Bacher 
3825 S. 36th Street 
Phoenix, AZ 85040 
602-272-5055 
jbacher@trademarkvisual.com 
 
 
Applicant / Legal Representative 
Withey Morris PLC 
Adam Baugh / Mike Withey 
2525 East Arizona Biltmore Circle 
Suite A-212 
Phoenix, Arizona 85016 
Phone. 602 / 230.0600 
Facsimile. 602 / 212.1787 
adam@witheymorris.com

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I. 
Introduction 
 
AZ Investments LLC is the owner of approximately 13 acres located at 
the northeast corner of the 202 Santan Freeway and Alma School Road 
(the “Property”).  
 
In 2008, the Chandler City Council approved a Preliminary Development 
Plan (PDP) for Advantage Business Park (PDP08-0005) to allow an office 
and retail development.  The approval was subject to 19 conditions of 
approval, one of which require future PDPs for freestanding monument 
signage (see Stipulation 12). Other stipulations (stipulation 16) require 
precise type of signage detail (reverse pan channel halo illuminated) 
which has changed for this property. 
 
For these reasons, we submit this Comprehensive Sign Plan application 
and PDP to reflect the newly proposed sign locations, types, heights, 
areas, materials, and designs. 
 
This application (this “Application”) requests PDP and Comprehensive 
Sign Plan approval to allow the new signage for Advantage Business 
Park. 
 
II. 
Location & Zoning 
 
The Property, which is undeveloped, is bounded to the south by the 
State Route 202 Santan Freeway and to the west by Alma School Road.  
The Property is zoned PAD Commercial and Office.   
 
III. 
Preliminary Development Plan 
 
The revised Advantage Business Park Preliminary Development Plan 
(PDP08-0005) is the currently approved PDP on the Property subject to 
administrative amendments approved by City staff from time to time. 
 
IV. 
Comprehensive Sign Plan 
 
The Comprehensive Plan attached hereto emphasizes colors, materials, 
and design that compliment the design and architecture of the 
approved buildings.   
 
The CSP proposes a Primary Project ID sign (P1), two secondary 
monument signs (M1) and wall signs (T) for a 3-story office building and 
a 2-story fitness building.

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Primary Project ID and Monument Signs 
 
The monument and primary project signage are proposed along Alma 
school.  The Primary Project ID sign is proposed 40’ tall and monument 
signage is proposed 8’ tall.  The sign structures are made of aluminum, 
painted satin finish. Tenant cabinets are illuminated with a routed tenant 
panel face.  Project identity sign will be illuminated channel letters and 
an illuminated reverse pan channel rule. Additional external illumination 
with LED up lights will rise from the ground.  
 
Building Signage 
 
Tenant building signage are proposed in the locations as shown on the 
site plan, subject to the general conditions below: 
 
• On-site signs shall not exceed two (2) square feet in any area for 
each linear foot of business frontage.  
• If designated as a wall sign, it shall not project more than two (2) 
feet from the building, or structure to which it is attached.  
• No attached sign shall exceed two hundred fifty (250) square feet 
in area.  
• All designs and layouts must meet the intent of this criteria per the 
user type’s sections that follow. Unique approaches, creative 
designs, forms, and the use of “custom” wall units are highly 
encouraged to create an “urban sense.” Unless part of a 
nationally registered and/or trademarked logo, rectangular 
shaped units should be avoided unless integral to the graphic 
identity.  
• All tenants within the commercial element of the site shall be 
permitted to utilize their standard corporate identification 
programs, subject to sign area limitation.  
• The Owner/Manager Association reserve the right to combine, 
split or extend envelopes behind the tenant’s frontage, to 
accommodate unforeseen signage configurations. All such 
modifications will require staff approval from the City of Chandler.  
 
Signage Types 
 
• Office building signage shall be halo-illuminated reverse pan 
channel characters and logos, non-illuminated reverse pan 
channel characters and logos, or face-illuminated pan channel 
characters and logos. Non-Illuminated flat cut out characters 
may also be used for secondary lettering.

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• Retail and wellness center signage may utilize a more vibrant 
signage style with sign cabinets and unique lighting techniques.  
• Signs shall be wall or window mounted, on or under an 
architectural projection.  
• All building mounted signage is to be designed to keep the 
building fascias and finishes in like-new quality, keeping 
penetrations into the high-end finishes for mounting and 
illumination to a minimum. 
• When mounted on a building, the sign shall be located on or 
below the fascia or parapet wall of the primary building. 
 
Sign Area Calculation  
 
Allowable Sign Area for Attached Signs is calculated as two (2) square 
feet for each lineal foot of Leased Frontage per Building Elevation unless 
otherwise noted. Where a sign consists only of individual letters, 
numerals, symbols or other similar components, the total area of the sign 
shall be calculated by the sum of the areas of the smallest square or 
rectangle that encloses all the text and graphics. More than one 
bounding box can be used in defining Sign Area as long as all bounding 
boxes are conjoined to an adjacent bounding box. If more than one 
bounding box is used, they must all be connected in some way. 
 
Sign Envelope 
 
Sign area not to exceed 70% of the vertical and 80% of the horizontal 
background of the building surface upon which the sign is to be 
installed. Sign envelope does not define the total allowable sign area. It 
defines the outermost reaches that a sign can occupy. Sign area 
calculations based on lineal feel of leased space still apply.  
 
V. 
Summary 
 
This Application satisfies the required stipulations to provide a PDP for 
monument signs and wall signage.  Through this CSP, the applicant is 
able to ensure signage is orderly, consistent, and high-quality 
throughout the project.