Exhibit A Action Plan FY 23

City of Chandler — Study Session (2022-07-11)

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Action Plan
#GreaterPHXtogether

Letter from 
Chris Camacho 
President and CEO, Greater 
Phoenix Economic Council
What we experienced in FY22 
was a new beginning. The world 
was challenged and 
changed by two years of 
uncertainty spurred by 
the COVID-19 pandemic. 
Our normal was redefined 
while our market shifted 
and found strength in the 
power of collaboration 
and unstoppable spirit. An agile 
response from the GPEC team and 
our partners across the region and 
a deliberate approach to diversify 
our economy over the last decade 
enabled us to once again drive a 
record number of jobs to the region, 
growing investments in Greater 
Phoenix in high-tech and emerging 
market sectors. Recognized as the 
top EDO globally by the International 
Economic Development Council, 
GPEC built upon momentum in 
the market to drive high-quality 
1

“We are committed to 
maintaining our status as 
a best-in-class economic 
development organization 
and will expand our 
capabilities to bring 
positive outcomes to 
the region we serve – 
impacting one business, 
one job, one life at a time.“
development focused on equitable, 
dynamic and anti-fragile growth. 
As the world changes around us, 
we must adapt and lead. In FY23, 
GPEC embarks on the first year of 
its new strategic plan – envisioning 
Greater Phoenix as a national and 
international leader and building an 
economy that serves all residents. 
Tactics in this action plan articulate 
the ways we will execute upon the 
strategies enumerated in the three-
year strategic plan. GPEC will 
continue to learn and grow. We 
are committed to maintaining our 
status as a best-in-class economic 
development organization and will 
expand our capabilities to bring 
positive outcomes to the region we 
serve – impacting one business, one 
job, one life at a time.
2

3
We are an inclusive, diverse family
We are change agents 
We lead from the front
We promote intellectual curiosity
We remain on the edge
We are tenacious
We are agile and adapt to change
We are committed to selfless service
Our Values
The GPEC Way
Our Mission
To attract and grow quality 
businesses, and advocate 
for Greater Phoenix’s 
competitiveness.
3

Our Vision
Be the leading market driving 
innovation in a dynamic, anti-fragile 
and equitable economy that enables 
all residents to benefit and prosper.
4

GOAL 1
GOAL 2
GOAL 3
FY23-25 Strategic Plan Goals 
Three-year Strategic Plan Goals
Lead an ambitious shared 
vision for the region’s 
economic future
Enhance the foundation 
of the future economy 
with a focus on emerging 
and innovation-driven 
industry sectors
Expand organizational 
capacity to serve the 
Greater Phoenix economic 
ecosystem and meet the 
needs of the market 
Action Plan
Tactics
Action Plan
Tactics
Strategic Plan
Strategies
Strategic Plan
Strategies
Action Plan
Tactics
FY24
FY23
Strategic Plan
Strategies
FY25
5

Strategies and Tactics 
Building on a comprehensive approach to economic development, FY23 will focus on working 
with partners to identify, articulate, and pursue objectives that will create impact on key economic 
imperatives and policy priorities. 
Continue working with peer 
organizations to understand, monitor, 
and refine coordinated efforts to 
address economic imperatives and 
make clear why these imperatives are 
vital to continued economic success 
for our region
Convene the community 
to articulate a vision for the 
region’s future and inspire 
action around key economic 
imperatives 
Create a policy playbook to provide 
guidance on economic-development-
enabling legislation 
Engage legislative and executive 
branch leadership on key policy issues 
Support economic development and 
transportation initiatives, including 
Prop. 400
Drive conversations around 
policy priorities that 
enhance the pillars of an 
innovation economy such as 
infrastructure, education and 
workforce development, smart 
and agile land use, and a 
capital-friendly environment 
Author thought leadership pieces to 
convey priorities for the region 
Continue to engage federally to 
advance national competitiveness 
focused on innovation industries 
Utilize GPEC’s network as advocates 
to carry key messaging throughout 
the market  
Be a leading voice regionally 
and nationally on economic 
development priorities and 
strategies 
STRATEGIC PLAN GOAL 1
FY23 Tactics
Strategies
6

GPEC has maintained an aggressive approach to economic development and will continue 
to be laser focused on excelling and innovating on business attraction, branding and cluster 
development strategies. 
Fortify business attraction 
efforts to remain best-in-
class and execute on sector-
focused strategies
Enhance the perception of the 
Greater Phoenix market as a 
premier location for people 
and businesses to live, grow 
and work
Lead on data analytics 
and cutting-edge research 
capabilities to provide 
intelligence to clients and 
stakeholders
Maintain strong ties in key 
international markets, specifically the 
APAC, European and North American 
regions 
Evaluate new markets and lead 
generation capabilities in strategic 
industries 
Continue robust outreach to business 
attraction multipliers such as site 
selectors and brokers
Take advantage of key events in the 
region to increase brand recognition 
and competitiveness  
Explore partnerships that can 
enhance GPEC voice to drive 
#GreaterPHXtogether messaging 
Collaborate to create aftercare 
processes to ease transitions following 
client entry to market 
Evaluate outreach strategies to 
enhance engagement with GPEC 
Use novel data and analytics to 
identify emerging industries and  
high-wage sectors primed for growth  
Enhance abilities to proactively 
identify and assess risk and mitigating 
factors to expanding companies as 
part of GPEC’s consultative model  
Create an economic scorecard to 
measure and monitor the health of 
Greater Phoenix beyond top line 
economic indicators, incorporating 
diversity, equity and inclusion 
measures 
Provide intelligence to the market 
on key developments impacting key 
industries and competitiveness
Strategies and Tactics 
STRATEGIC PLAN GOAL 2
FY23 Tactics
Strategies
7

Align efforts with local partners to 
further enhance the entrepreneurial 
ecosystem 
Advance opportunities for growth in 
innovation infrastructure regionally  
Intensify support for regional 
entrepreneurship with a focus 
on equity, capital strategies and 
innovation in collaboration with 
regional partners
8

Named the top economic development organization globally in FY22, GPEC will build on successful 
strategies to enhance the organization’s influence and longevity, honing world-class talent and 
delivering value for the region. 
Pursue strategies to target high-level 
investor opportunities 
Drive and support pursuit of 
federal monies to support work 
focused on innovation infrastructure 
development
Grow capacity through 
increased investment and 
diversified funding to provide 
resources that enable 
execution against strategic 
economic initiatives 
Continue to provide programming 
relevant to stakeholders through the 
ambassador program and regional 
reports to the market 
Evaluate means for real-time 
feedback from communities and 
partners on imperatives for the region 
and GPEC’s role in driving them  
Utilize the Community Partnership 
Program to work with communities to 
identify and address emerging needs 
Coordinate with key 
stakeholder groups to enable 
an agile response to the needs 
of Greater Phoenix 
Survey best-practices from peer 
organizations to demonstrate value 
the organization provides beyond 
business attraction efforts
Evaluate organizational metrics 
to measure impact beyond 
business attraction 
Strategies and Tactics 
STRATEGIC PLAN GOAL 3
FY23 Tactics
Strategies
9

Invest in and fortify internal 
capabilities through recruitment 
and professional development 
to maintain a best-in-class 
economic development team 
anchored in innovation
Provide opportunities for GPEC staff 
members in-market and nationally 
to be elevated and recognized as 
experts in our field 
Continue to enhance and streamline 
platforms internally to ensure efficient 
and effective data management  
Review internal processes to ensure 
diversity, equity, and inclusion are top 
of mind 
Evaluate best practices and 
bylaws to ensure the GPEC’s 
Board of Directors remains high-
caliber and activated to support 
the organizational mission
Evaluate best practices and bylaws to 
ensure the GPEC’s Board of Directors 
remains high-caliber and activated to 
support the organizational mission  
Implement recommendations from the 
Ad Hoc Governance Committee of the 
Board of Directors to encourage best 
practices for board development and 
engagement   
10

FY23 Metrics
 
Contract
Target
Stretch
Payroll (in Millions)
$429.88 
$477.64 
$525.41 
Jobs
7,683
8,537
9,391
- High-Wage Jobs
4,173
4,637
5,101
Average High-Wage Salary
$64,198 
$71,331 
$78,464 
Qualified Prospects
239
266
293
- Qualified International Prospects
43
48
53
GPEC Assists
10
12
14
GPEC calculated the metrics 
for FY23 based on historical 
performance and recent 
trends in office and industrial 
prospect activity. Prospect 
metrics have returned to 
pre-pandemic levels.
Metrics
11

Budget Overview
Income
Approved  
FY23
Approved 
FY22
YOY 
Var. $
YOY 
Var. %
City/County Contract Revenue
 $2,822,580 
 $2,793,743 
 $28,837 
1%
Pledge Revenue
 $3,783,476 
 $3,147,120 
 $636,356 
20%
New Pledges
 $500,000 
 $350,000 
 $150,000 
43%
In-Kind Contributions
 $140,500 
 $140,500 
 $-   
0%
Special Events & Programs
 $181,609 
 $181,400 
 $209 
0%
Sponsorship Income
 $281,000 
 $51,293 
 $229,707 
448%
Grant Income
 $-   
 $225,062 
 $(225,062)
(100%)
Other Income
 $1,000 
 $1,000 
 $-   
0%
 Total Income 
 $7,710,165 
 $6,890,118 
 $820,047 
12%
Expenses 
Approved  
FY23
Approved 
FY22
YOY 
Var. $
YOY 
Var. %
Business Development
 $716,878 
 $458,522 
 $258,356 
56%
Marketing & Communications
 $474,278 
 $480,510 
 $(6,232)
(1%)
Research & Analytics
 $261,720 
 $243,324 
 $18,396 
8%
Engagement 
 $167,647 
 $157,868 
 $9,779 
6%
Strategy 
 $67,680 
 $119,130 
 $(51,450)
(43%)
Regional Initiatives
 $249,235 
 $291,200 
 $(41,965)
(14%)
Operations
 $474,270 
 $467,279 
 $6,991 
1%
Personnel
 $5,072,166 
 $4,212,671 
 $859,495 
20%
Facilities
 $561,033 
 $530,133 
 $30,900 
6%
Special Events & Programs 
 $181,609 
 $404,842 
 $(223,233)
(55%)
Total Expenses
 $8,226,516 
 $7,365,479 
 $861,037 
12%
Net Income/(Loss)
 $(516,351)
 $(475,361)
 $(40,990)
9%
12

Directors Council 
	• Acronis SCS
	• Alaska USA Federal 
Credit Union
	• Alliance Bank of Arizona
	• American Airlines
	• American Express
	• Arizona Coyotes
	• Arizona Diamondbacks
	• Arizona Republic / 
LOCALiQ
	• Bank of America
	• Banner Health
	• Benchmark  
Electronics, Inc.
	• BMO Harris Bank
	• Brookfield Residential 
	• CBRE
	• Chicanos Por La Causa
	• Clayco
	• Cousins Properties
	• Creighton University
	• Desert Financial  
Credit Union
	• Dignity Health
	• DMB Associates
	• EMD Electronics
	• Empire Southwest
	• Ernst & Young
	• Freeport McMoRan Inc.
	• Goodmans Interior 
Structures
	• Goodwill of Central and 
Northern Arizona 
	• Grand Canyon University
	• Helios Education 
Foundation
	• Hensel Phelps
Chairman’s Council 
Corporate Council 
Executive Council 
Investors
	• Honeywell Aerospace
	• HonorHealth
	• Intel
	• JE Dunn Construction
	• Kitchell
	• Knight-Swift 
Transportation
	• M Culinary
	• Mayo Clinic
	• MidFirst Bank
	• Mortenson
	• Oaktree Capital 
Management
	• On Q Financial
	• Perkins Coie LLP
	• Phoenix Suns
	• Pivotal Group
	• Polsinelli
	• Quarles & Brady
	• Rise48 Equity
	• Sherman & Howard
	• Snell & Wilmer
	• Squire Patton Boggs
	• Valley Metro
	• Valley of the  
Sun United Way
	• Weitz Company
Leadership Council 
	• Aerotek
	• Aetna
	• Archicon L.C. 
Architecture
	• Arizona Israel  
Technology Alliance 
	• Baker Development
	• Bell Bank
	• Blue Cross Blue  
Shield of Arizona
	• Bridge Relocation 
Concierge
	• Bristol Myers Squibb
	• BRPH
	• Bryan Cave Leighton  
Paisner LLP
	• BRYCON Construction
	• Burns & McDonnell
	• Cancer Treatment 
Centers of America 
	• CapRock Partners
	• Colliers International
	• Commonwealth 
Land Title National 
Commercial Services
	• Cresa
	• Crescent Crown 
Distributing
	• Crown Realty & 
Development
	• Cushman & Wakefield
	• Davis Architecture
	• Deloitte
	• De Rito Partners
	• Deutsch 
Architecture Group
	• DFDG Architecture
	• Dircks Moving 
& Logistics
	• DLR Group
	• DPR Construction
	• El Dorado Holdings
	• EmployBridge
	• Equality Health
	• Everest Holdings
	• FCL Builders
	• FirstBank
	• Flinn Foundation
	• Gammage & Burnham
	• Graycor Construction
	• Green Maple Law Group
	• hardison/downey 
construction
	• Hensley 
	• Hines
	• Holualoa Companies
	• HotFoot Recruiters
	• Immedia
	• Irgens
	• JLL
	• Layton Construction
	• Lee & Associates
	• Lincoln Property 
Company
	• Meritage Homes
	• MST Solutions
	• Nationwide Realty 
Investors
	• Northern Trust
	• Okland Construction
	• Olsson
	• OneAZ Credit Union
	• Opus Development 
Company
	• Page
	• Partners Personnel
	• Phoenix Children’s 
Hospital
	• Rexco 
	• RSM
	• Ryan Companies US Inc.
	• Savills
	• Silicon Valley Bank
As of May 24th, 2022
13

• Skanska USA Building
	• SmithGroup
	• Social Television  
Network (STN) 
	• Southwest Airlines
	• Southwest Gas 
Corporation
	• Spencer Fane LLP
	• Sunbelt Holdings
	• Sundt Construction
	• Suntec Concrete
	• Terracon
	• The Plaza Companies
	• Trammell Crow 
Company
	• Transwestern  
Commercial Services
	• TSMC Arizona
	• University of Arizona 
	• USAA
	• ViaWest Group
	• Wespac Construction
	• Wexford Science + 
Technology
	• Willmeng Construction
	• Wist Office Products 
Ambassador
	• Air Products and 
Chemicals
	• Arizona Community 
Foundation
	• Atmosphere Commercial 
Interiors
	• AvenueWest Arizona 
Corporate Housing
	• Avnet Inc.
	• BNSF Railway
	• BOK Financial
	• Caliber Companies
	• Carvana
	• CoStar Group
	• Cypress Office Properties
	• Derek Builders
	• DSV Inventory Solutions
	• Enterprise & National 
Car Rental
	• Equity Land Group
	• Globe Corporation
	• Horrocks Engineers
	• Industrial Storage
	• KTAR
	• Lyft
	• Macerich
	• Mangat Group, Inc.
	• Merit Partners
	• Meta
	• Midwestern University 
	• MSSBTA
	• National Bank of Arizona
	• Newmark Knight Frank
	• Northrop Grumman
	• Prologis
	• qBotica
	• RED Development
	• Saint Holdings
	• Sunstate Equipment 
Company
	• TerraCap Management
	• Trinity Capital Investment
	• Union Pacific Railroad
	• Van Trust Real Estate LLC
Member 
Communities
Tucson 
Sky Harbor
International 
Airport
Tempe
Mesa
Gilbert
Chandler
Apache
Junction
17
17
40
8
60
60
202
24
202
101
51
101
101
303
30
Planned Extension
202
347
Casa
Grande
Maricopa
Fountain
Hills
Scottsdale
Phoenix
Tolleson
Glendale
Youngtown
Surprise
El Mirage
Peoria
Buckeye
Avondale
Goodyear
San Diego
Los
Angeles
Las Vegas
Albuquerque
Flagstaff
85
0
Distance in Miles
5
10
s
Wickenburg
Gila Bend
30mi. NW
of Surprise
30mi. SW
of Buckeye
60
85
8
Queen
Creek
Phoenix-Mesa
Gateway
Airport
14

2 N. Central Ave. Suite 2500, Phoenix, AZ 85004  ///  602.256.7700  ///  gpec.org