FY23 DMO Affidavit Cover Sheet

1 
Destination Marketing Organization Affidavit Cover Sheet 
 
The _________________________has been designated by the ______________________________ as the 
official Destination Marketing Organization (DMO) for the purpose of coordinating tourism promotion with the 
Arizona Office of Tourism (AOT).  AOT does not designate local DMOs across the state. The local designation 
decision lies with a municipality, or county (the “Entity”), and must conform to the following requirements: 
1. AOT recognizes only one DMO per established community and requires that a DMO must be 
recognized by the Entity (municipal or county leadership) through official action, which also designates 
a position within the organization that is authorized by the official action to execute the DMO Affidavit 
on behalf of the Entity. 
2. The official action may be a resolution, ordinance, contract, or other official action by the Entity 
(municipality or county), and the action must be effective until July 1, 2023, or an unspecified period of 
time.  
3. Renewal of DMO Affidavits will only be required when a change in the DMO designation occurs or 
upon request from AOT. Renewal on an annual basis is no longer necessary.  
4. A DMO is defined as a not-for-profit organization or governmental unit that is responsible for the 
tourism promotion and marketing of a destination on a year-round basis.  
5. DMOs must have and present to AOT annual proof of 1) a dedicated tourism marketing budget; 2) a 
website/microsite and 3) social media presence.