Strategic Framework 2023-2025

Strategic Framework 
2023-2025
City Council Work Session
March 23, 2023

Vision and Brand
Our Vision:
We are a world class city that provides an exceptional quality 
of life.
Our Brand:
A safe, diverse, equitable and inclusive community that 
connects people, chooses innovation and inspires excellence.

Strategic Policy Direction
Innovation is the lifeblood of our community. The introduction 
of new ideas and methods is rooted in Chandler’s culture and 
heritage. This thread of innovation embodies how we connect, 
plan and serve our city to be a contemporary, financially 
responsible and safe place to live and work. 
Six focus areas identified by the City Council are priorities for 
innovation and investment for the next two years.

Community Safety
Chandler is recognized among 
the safest cities in the nation. 
Our fire and police  
departments are accredited 
and elite in their field.  We 
ensure our community’s safety 
with continued investment in 
people, systems and 
technology. Innovative 
partnerships extend our ability 
to address emerging 
community safety needs. 
Ensuring community safety through: 
•
Prevention initiatives and emergency response services 
that support a safe, vibrant and healthy city.
•
A proactive approach to maintaining and enhancing 
infrastructure and safety systems.
•
Programs and technology that enhance cybersecurity and 
criminal justice systems.
•
Investments in people, technology and outreach that build 
community trust in being a safe city for all.
•
Partnerships with service providers that sustainably 
address behavioral health and homelessness, recognizing 
the City’s role as a facilitator and convener.

Connectivity
Connectivity - the ability to connect 
people, places and commerce 
through local, regional and virtual 
networks - is essential. Chandler is 
served by three major highways, a 
well-planned street and transit 
network, expanding bike and shared-
use paths and a municipal airport 
that efficiently connects people and 
commerce. Chandler’s advanced 
communication systems enhance 
our ability to connect through 
technology and transportation 
networks.
Forward-thinking transportation and technology networks with:
•
Multi-modal, integrated options to access Chandler’s 
employment corridors, local destinations and 
connections with Valley cities.
•
Safe, attractive and well-managed roadways, paths and 
traffic systems connecting developments and 
neighborhoods.
•
Innovative micro-transit options integrated into 
regional systems to serve Chandler residents and 
visitors.
•
Fiber and wireless technology providers that quickly 
and reliably connect people and business.
•
Regional resources that maximize the ability to finance 
transportation projects.

Economic Vitality
Economic vitality includes the use 
of creative policies and marketing 
efforts that ensure Chandler 
remains a world-class community 
for residents, visitors and 
businesses. Our approach 
preserves the viability of 
employment corridors and 
positions properties for adaptive 
reuse, infill and redevelopment. 
Chandler offers a business-
focused environment for global 
industry leaders, exciting startups 
and entrepreneurs through every 
stage of development. Our 
business climate, talented 
workforce and lifestyle make 
Chandler a destination of choice 
for key industries.
Strategic economic development through:
•
Preservation of employment corridors for planned uses to serve 
as economic engines and create high-quality jobs.
•
A modern airport that supports business aviation and airpark 
area development.
•
Targeted use of adaptive reuse, infill, mixed-use and 
redevelopment tools and plans supporting the vitality of 
commercial centers and neighborhoods. 
•
High development standards incorporating innovative aesthetics 
and amenities in our built environment. 
•
A culture of creativity, business-friendliness and problem solving 
to address customer needs. 
•
Partnerships with higher education and workforce development 
programs that create a talent pipeline for key industries.
•
Partnerships to support entrepreneurs, startups and small 
business.
•
Marketing and illustrating Chandler’s brand as a destination for 
innovative people and technologies.

Neighborhoods
To sustain an exceptional 
quality of life for Chandler 
residents, preservation and 
enhancement of neighborhoods 
is paramount. These 
approaches ensure that all 
neighborhoods remain safe and 
vibrant. Engaging residents, 
developers and community 
stakeholders provide 
opportunities to achieve this 
goal, while maintaining each 
neighborhood’s distinct 
character.
Unique and vibrant communities with:
•
Amenities, infrastructure and services that support 
community safety and align with the needs of 
people in the surrounding neighborhood.
•
A wholistic neighborhood improvement approach 
that connects City departments, non-profits, 
businesses, faith agencies and residents.
•
Innovative programs that preserve neighborhood 
quality and streamline processes to approve housing 
options that meet residents’ diverse needs.
•
Partnerships with community leaders, homeowner 
associations and residents to promote reinvestment 
in the viability of neighborhoods. 
•
Activities that promote the community’s spirit of 
volunteerism and pride in ownership.

Quality of Life
Chandler’s commitment to high 
standards has spanned 
generations of City leadership 
and resulted in the safe and 
beautiful community residents 
and businesses enjoy today. Our 
innovative practices maximize 
cost savings for taxpayers while 
enhancing the quality of city 
services. Our unparalleled 
quality of life includes a focus 
on arts, culture, learning and 
recreation. High-quality 
developments, parks and 
amenities shape the character 
of our neighborhoods and 
commercial centers.
Providing an exceptional quality of life through:
•
Parks and open spaces with amenities and activities 
that cater to the needs of the surrounding area.
•
Activities and entertainment that capitalize on 
Chandler’s culture, unique history and captivating 
arts and music scene.
•
Partnerships, volunteerism and consistent processes 
that foster recreational and cultural activities relevant 
to all residents.
•
Unique amenities and experiences that attract 
people to Chandler.
•
Cultivation of a community and municipal 
organization that values diversity, equity and 
inclusion.

Sustainability and Technology
Chandler’s high-tech industries, 
businesses and talented workforce 
drive the local economy. We 
recognize the importance of 
infrastructure, water and 
streamlined city services that 
support key industries engaged in 
the development of current and 
future technologies. The pursuit of 
sustainable and technological 
infrastructure and services 
advance our ability to meet the 
unique needs of the community 
and equip our empowered, 
talented workforce to serve.  
Embrace sustainable and global technology advancements by:
•
Leading in the sustainability of water infrastructure 
and conservation.
•
Partnering with energy and technology providers to 
enhance reliability, redundancy and coverage for the 
community.
•
Pursuing smart energy solutions that lower the cost 
of services and improve environmental resiliency.
•
Investing in people, services and technology to 
streamline internal processes, enhance customer 
service and support a 21st century workforce.
•
Taking calculated risks to implement innovative ideas 
that promote efficiency, productivity and connectivity.

Next Steps:
• Produce Strategic 
Framework Booklet and 
Webpage
• Adoption of the Strategic 
Framework 2023-2025
• Develop Executive Team 
Action Plan to support 
Strategic Framework and 
review with Council
• Begin executing, tracking 
and reporting on plan