Performance Indicators Nov 22 - Jun 23
Extracted text (via pymupdf)
2255 characters
Recruitment Campaign Advertising Performance Overview CITY OF CHANDLER July 10, 2023 Executive Summary November 2022 – June 2023 With 22.5+ million campaign impressions, the City of Chandler saw a 126% increase in number of job interest cards received Comparison of Jan-Jun 2022 (2,874 submissions) to Jan-Jun 2023 (6,503 submissions) Nearly 10 times more average website page views per month since campaign launch Comparison of City’s career page 8 months prior to campaign launch (2,769 avg. views/month) to JoinTeamChandler.com’s first 8 months (27,034 avg. views/month) An average of nearly 20 people a day seeking to learn more about Chandler occupations from Google Paid Search (PPC) platform alone 4,717 potential applicants clicked on the “Apply Today” button or made a phone call via Google Paid Search platform over the course of 8 months Executive Summary November 2022 – June 2023 Google Display delivered more than 7 million impressions across the region, 40% more than estimated at the beginning of the campaign Join Team Chandler videos were viewed in their entirety nearly half a million times on YouTube The Team Chandler message was shown more than 10 million times on Facebook with 85,543 clicks for an efficiency rate nearly double the industry average (0.80% vs. 0.42%)* The campaign earned a 50% higher click through rate than the average LinkedIn campaign demonstrating the creative and messaging is resonating with this platform’s highly targeted audience (0.67% vs. 0.44%)** *Wordstream **LinkedIn Key Term Definitions Below are definitions for terms utilized within reporting: § Page Views: Number of times a website page is viewed (includes multiple views from the same device) § Impressions: Number of times a campaign ad is shown on a given platform § Clicks: Action taken to visit JoinTeamChandler.com via a campaign ad § “Apply Today” Clicks: Number of times an individual has clicked on a campaign ad and then clicked on any of the Apply Today or Apply Now buttons on JoinTeamChandler.com § Industry Average: Standard benchmark related to given industry for platforms like Google and Facebook. Allows the opportunity to measure campaign performance against similar career/employment campaigns.