Exhibit A - GPEC Action Plan

City of Chandler — Study Session (2023-07-17)

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Action Plan
FY24
GREATER PHOENIX ECONOMIC COUNCIL
gpec.org  //  602.256.7700

Chris 
Camacho 
President and CEO 
Greater Phoenix 
Economic Council
Letter from:
2
Over the past year, this market has 
seen major expansions planned by 
prominent companies, including 
Intel and Taiwan Semiconductor 
Manufacturing Company (TSMC). 
Along with their suppliers, these 
expansions are bringing billions of 
dollars of investments to the region 
and quickly making Greater Phoenix 
a national hub of semiconductor 
innovation. These legacy investments 
are bolstered by an increasing 
number of startups and small 
businesses choosing to establish 
themselves in Greater Phoenix — 
together growing and diversifying the 
regional economy.
Looking toward the future, I am 
filled with a sense of excitement and 
possibility. This is a time of rapid 
change and transformation. New 
technologies, ideas and industries are 
reshaping the world around us. As an 
organization dedicated to economic 
development and job creation, we are 
uniquely positioned to help shape that 
future. This innovative undercurrent is 
reflected in the vibrant momentum of 
Greater Phoenix, recognized as one of 
the fastest-growing and most dynamic 
metropolitan areas in the United 
States.
At GPEC, we believe Greater Phoenix 
has the potential to be a global leader 
in innovation, entrepreneurship and 
sustainability. This market is home 
to the most dynamic and forward-
thinking businesses in the world. 
Paired with a talented and diverse 
workforce, we are poised to meet the 
challenges of the future.
We cannot achieve this vision alone. It 
takes a collective effort from business 
leaders and policymakers to realize 
the full potential of a region. We must 
work together to create a welcoming 
environment for new ideas and new 
investments. A market that fosters 
creativity and collaboration ensures 
everyone is given the opportunity  
to succeed.
The tactics outlined in this action 
plan will promote Greater Phoenix 
as a leading market that drives 
innovation in a dynamic, anti-fragile 
and equitable economy where 
all residents benefit and prosper, 
and reinforces GPEC’s place as a 
preeminent economic development 
organization, providing value to its 
private and public sector partners.
Thank you for your continued support 
and dedication to our shared vision.
Chris Camacho
President & CEO, GPEC
“At GPEC, we believe Greater 
Phoenix has the potential to be 
a global leader in innovation, 
entrepreneurship and 
sustainability.”

We are an inclusive, diverse family
We are change agents 
We lead from the front
We promote intellectual curiosity
We remain on the edge
We are tenacious
We are agile and adapt to change
We are committed to selfless service
Our Mission
Our Values
The GPEC Way
To attract and 
grow quality 
businesses, and 
advocate for 
Greater Phoenix’s 
competitiveness.
3

Our Vision
Be the leading market driving innovation 
in a dynamic, anti-fragile and equitable 
economy that enables all residents to 
benefit and prosper.
Photo credit: Visit Phoenix
4

GOAL 1
GOAL 2
GOAL 3
Three-year Strategic Plan Goals
Lead an ambitious shared 
vision for the region’s 
economic future
Enhance the foundation of the 
future economy with a focus on 
emerging and innovation-driven 
industry sectors
Expand organizational capacity 
to serve the Greater Phoenix 
economic ecosystem and meet 
the needs of the market 
Action Plan
Tactics
Action Plan
Tactics
Strategic Plan
Strategies
Strategic Plan
Strategies
Action Plan
Tactics
FY24
FY23
Strategic Plan
Strategies
FY25
FY23-25 Strategic Plan Goals: 
ACTION PLAN FY24
5

Working collaboratively with partners at the local, state and federal level FY24 
will focus on amplifying opportunities for action on economic imperatives 
impacting the Greater Phoenix region.
Establish regional economic health 
metrics and share them through a 
centralized resource
Continue to monitor and amplify 
messages addressing regional 
imperatives to encourage progress 
Provide a platform for 
organizations working to address 
regional imperatives that expands 
their reach
Convene the community to 
articulate a vision for the region’s 
future and inspire action around 
key economic imperatives
Advocate for Greater Phoenix’s 
economic roadmap with to state 
leadership to gain key investments 
Continue publishing thought 
leadership that drives a strategic 
regional vision using data  
and analytics  
Utilize the Washington D.C. 
ExecMission to advocate for the 
region’s federal priorities by 
addressing key decision-makers 
Drive conversations around 
policy priorities that enhance the 
pillars of an innovation economy 
such as infrastructure, education 
and workforce development, 
smart and agile land use, and a 
capital-friendly environment
Host the 2024 IEDC  
Leadership Summit
Utilize owned media channels to 
amplify regional messaging and 
grow GPEC’s influence 
Continue to advocate for national 
competitiveness by serving on 
the Secretary of Commerce’s 
Investment Advisory Council 
Pursue national media 
opportunities to elevate the region 
and proactively shape narratives 
about Greater Phoenix 
Engage site selection consultants 
and key multipliers to enhance 
awareness about Greater Phoenix 
Be a leading voice regionally 
and nationally on economic 
development priorities  
and strategies
Tactics:
Strategies
FY24: Strategies and Tactics 
STRATEGIC PLAN GOAL 1
6

FY24 will build on the successes of the past year, proactively engaging audiences nationally and internationally to reinforce
Greater Phoenix as a premier location for investment and expansion.
Fortify business attraction efforts to 
remain best-in-class and execute 
on sector-focused strategies
Enhance the perception of the 
Greater Phoenix market as a 
premier location for people and 
businesses to live, grow and work
Lead on data analytics and 
cutting-edge research capabilities 
to provide intelligence to clients 
and stakeholders
Share success stories of companies 
expanding and relocating to the region 
Convey key messaging that resonates 
with international audiences to draw 
attention to Greater Phoenix on the 
international stage 
Collaborate with international groups to 
enhance international connectivity and 
support foreign direct investment and 
expansion in Greater Phoenix 
Maintain consistent messaging on key 
topics and regional competitiveness by 
providing stakeholders with accurate 
data and information 
Highlight resources for new residents 
and companies to assist in their full 
integration into the Greater Phoenix 
ecosystem 
Leverage key stakeholder and partner 
expertise to enhance messaging
Develop and circulate data and tools 
that assess market risk, workforce 
availability, and economic vitality while 
identifying upcoming trends
Continue to collaborate with partner 
organizations to provide unique data 
and analytics that inform activities 
related to regional economic 
imperatives  
Utilize qualitative and quantitative data 
points to develop compelling narratives
Tactics:
Strategies
Continue to support efforts in-
market that highlight the regional 
entrepreneurship ecosystem and 
growth companies to attract capital 
interest 
Showcase and publicize local 
companies that receive investment 
via GPEC’s channels  
Intensify support for regional 
entrepreneurship with a focus 
on equity, capital strategies and 
innovation in collaboration with 
regional partners 
FY24: Strategies and Tactics 
STRATEGIC PLAN GOAL 2
7

Building on its strong foundation, GPEC will continue to leverage internal 
strengths in FY24 to ensure organizational health and demonstrable value to 
its stakeholders while maintaining best-in-class processes and talent.
Build on GPEC’s strong 
reputation to garner more public 
company investment
Evaluate federal opportunities 
for funding that encourages 
innovation and cluster 
development in the region 
Provide unparalleled value to 
investors and maintain high 
levels of recurring investment
Grow capacity through increased 
investment and diversified 
funding to provide resources 
that enable execution against 
strategic economic initiatives
Grow the reach of GPEC’s Regional 
Reports and Ambassador program 
to engage regional stakeholders with 
captivating content that provides 
education about the region 
Work with communities via the 
Community Partnership Program 
to initiate creative solutions and 
innovative best practices  
Collaborate with research 
and economic development 
professionals across organizations 
to hone best practices in addressing 
regional needs
Coordinate with key 
stakeholder groups to enable 
an agile response to the 
needs of Greater Phoenix 
Evaluate and benchmark peer 
regions to improve upon best 
practices and understand 
competitive market advantages 
Leverage stakeholder expertise to 
implement new metrics
Evaluate organizational metrics 
to measure impact beyond 
business attraction 
FY24: Strategies and Tactics 
Tactics:
Strategies
Invest in and fortify internal 
capabilities through recruitment 
and professional development 
to maintain a best-in-class 
economic development team 
anchored in innovation 
Continue to highlight GPEC staff 
as experts in their respective fields 
via recognition, certification and 
speaking opportunities 
Provide professional development 
opportunities to enhance 
knowledge and depth of economic 
development practices 
Remain preeminent in systems 
management 
Ensure GPEC is a top regional and 
national employer by sustaining 
a focus on diversity, equity and 
inclusion measures 
Evaluate best practices and 
bylaws to ensure the GPEC’s 
Board of Directors remains high-
caliber and activated to support 
the organizational mission 
Engage GPEC’s Board through 
creative opportunities for mutual 
support of organizational missions 
and further connection with staff 
and stakeholders 
Activate Board experience to 
support GPEC in the execution of 
priority initiatives  
STRATEGIC PLAN GOAL 3
8

Revenues
Approved  
FY24
Approved 
FY23
YOY 
Var. $
YOY 
Var. %
City/County Contract Revenue
 $2,863,157 
 $2,822,580 
 $40,577 
1%
Pledge Revenue
 $4,020,525 
 $3,783,476 
 $237,049 
6%
New Pledges
 $425,000 
 $500,000 
 $(75,000)
(15%)
In-Kind Contributions
 $140,500 
 $140,500 
 $-   
0%
Special Events & Programs
 $202,000 
 $181,609 
 $20,391 
11%
Sponsorship Income
 $320,000 
 $281,000 
 $39,000 
14%
Grant Income
 $-   
 $-   
 $-   
0%
Other Income
 $1,000 
 $1,000 
 $-   
0%
Total Revenue 
 $7,972,182 
 $7,710,165 
 $262,017 
3%
Expenses 
Approved  
FY24
Approved 
FY23
YOY 
Var. $
YOY 
Var. %
Business Development
 $772,695 
 $716,878 
 $55,817 
8%
Marketing & Communications
 $538,268 
 $474,278 
 $63,990 
13%
Research & Analytics
 $297,988 
 $261,720 
 $36,268 
14%
Engagement 
 $168,197 
 $167,647 
 $550 
0%
Strategy 
 $-   
 $67,680 
 $(67,680)
(100%)
Regional Initiatives
 $245,365 
 $249,235 
 $(3,870)
(2%)
Operations
 $467,681 
 $474,270 
 $(6,589)
(1%)
Personnel
 $4,972,596 
 $5,072,166 
 $(99,570)
(2%)
Facilities
 $577,001 
 $561,033 
 $15,968 
3%
Special Events & Programs 
 $249,000 
 $181,609 
 $67,391 
37%
Total Expenses
 $8,288,791 
 $8,226,516 
 $62,275 
1%
Net Income/(Loss)
 $(316,609)
 $(516,351)
 $199,742 
(39%)
 
FY24 Metrics
 
Contract
Target
Stretch
Payroll (in Millions)
$412.84 
$458.71 
$504.58 
Jobs
7,060
7,845
8,629
- High-Wage Jobs
3,738
4,153
4,569
Average High-Wage Salary
$66,243 
$73,603 
$80,963 
Qualified Prospects
233
259
285
- Qualified International Prospects
43
48
53
GPEC Assists
10
12
14
Stakeholder Satisfaction with 
Business Attraction 1
7.0
7.3
7.6
Community Return on Investment 2
40:1
44:1
48:1
Stakeholder Satisfaction with  
Competitive Position 1
7.0
7.3
7.6
GPEC calculated the metrics for FY24 based on historical 
performance and recent trends in office and industrial 
prospect activity.
Metrics and 
Budget Overview
ACTION PLAN FY24
1 Average result from respondents of EDDT and 
Board of Directors end of year surveys 
2 ROI is calculated as a ratio of direct revenue 
from GPEC locates divided by funding from 
GPEC member communities
9

· Apache Junction
	· Avondale 
	· Buckeye
	· Casa Grande
	· Chandler
	· El Mirage
	· Fountain Hills
	· Gila Bend 
	· Gilbert
	· Glendale
	· Goodyear
	· Maricopa
	· Mesa
	· Peoria
	· Phoenix
	· Queen Creek
	· Scottsdale
	· Surprise
	· Tempe
	· Tolleson
	· Wickenburg
	· Youngtown
Our Communities
22 cities, towns & Maricopa County
Tucson 
Sky Harbor
International 
Airport
Phoenix-Mesa
Gateway
Airport
Tempe
Mesa
Gilbert
Chandler
Apache
Junction
17
17
40
8
60
60
202
202
101
51
101
101
303
85
85
202
347
Queen
Creek
Casa
Grande
Maricopa
Fountain
Hills
Scottsdale
Phoenix
Tolleson
Glendale
Youngtown
Surprise
Proposed
Route
SR - 30
Extension
Maricopa County
Pinal County
Yavapai County
Maricopa County
Proposed
Route
El Mirage
Peoria
Buckeye
Avondale
Goodyear
San Diego
Los
Angeles
Las Vegas
Albuquerque
0
Distance in Miles
5
10
s
Wickenburg
P
Gila Bend
30mi. NW
of Surprise
30mi. SW
of Buckeye
8
60
24
85
ACTION PLAN FY24
10

Builder Level 
	• Acronis SCS
	• Air2o
	• Alliance Bank of Arizona
	• American Airlines
	• American Express
	• Arizona Coyotes
	• Arizona Diamondbacks
	• Arizona Republic / 
LOCALiQ
	• Bank of America
	• Banner Health
	• Benchmark 
Electronics, Inc.
	• BMO Harris Bank
	• BOK Financial
	• Brookfield Residential
	• CBRE
	• Chicanos Por La Causa
	• Clayco
	• Cousins Properties, Inc.
	• Creighton University
	• Desert Financial 
Credit Union
	• Dignity Health
	• DMB Associates
	• DSV
	• Early Warning
	• EMD Electronics
	• Empire Southwest
	• Ernst & Young
	• Freeport McMoRan Inc.
	• Global Credit Union
	• Goodmans Interior 
Structures
	• Goodwill of Central and 
Northern Arizona
	• Grand Canyon University
	• Helios
	• Hensel Phelps
	• Honeywell
	• HonorHealth
	• Intel Corporation
	• Isola Group
	• JE Dunn Construction
	• Kitchell
	• Knight-Swift 
Transportation
	• M Culinary
	• Mayo Clinic
	• MidFirst Bank
	• Mortenson
	• Oaktree Capital 
Management
	• On Q Financial
	• Perkins Coie LLP
	• Phoenix Suns
	• Pivotal Group
	• Polsinelli
	• Quarles & Brady
	• Rise48 Equity
	• Sherman & Howard
	• Snell & Wilmer LLP
	• Squire Patton Boggs
	• Valley Metro
	• Valley of the  
Sun United Way
	• Vitalant
	• Weitz Company
Advocate Level 
	• Aerotek
	• Aetna
	• Alston Construction
	• Archicon L.C. Architecture
	• Arizona Israel Technology 
Alliance
	• Baker Development
	• Bell Bank
	• Blue Cross Blue  
Shield of Arizona
	• Bridge Relocation 
Concierge
	• Bristol Myers Squibb
	• BRPH
	• Bryan Cave Leighton 
Paisner LLP
	• Brycon Construction
	• Burns & McDonnell
	• Cancer Treatment  
Centers of America
	• CapRock Partners
	• Colliers International
	• Commonwealth Land 
Title National  
Commercial Services
	• Cresa
	• Crescent Crown 
Distributing
	• Crown Realty & 
Development
	• Cushman & Wakefield
	• Davis Architecture
	• De Rito Partners
	• Deloitte
	• Deutsch Architecture 
Group
	• DFDG Architecture
	• Dircks Moving & Logistics
	• DLR Group
	• DP Electric
	• DPR Construction
	• El Dorado Holdings
	• EmployBridge
	• Enterprise Bank & Trust
	• Equality Health
	• Everest Holdings
	• Expedient
	• FCL Builders
	• FirstBank
	• Flinn Foundation
	• Gammage & Burnham
	• GCON
	• Global Roofing Group
	• Gray Construction
	• Graycor Construction
	• Green Maple Law Group
	• Haydon Building Corp
	• hardison/downey 
construction
	• Hensley
	• Hines
	• Holualoa Companies
	• HotFoot Recruiters
	• Hunt, Guillot & 
Associates, LLC
	• Immedia
	• Irgens
	• JLL
	• Land Advisors 
Organization
	• Lee & Associates
	• Lincoln Property 
Company
	• Mack Real Estate Group
	• Meritage Homes
	• MHG Relocation Services
	• MST Solutions
	• Nationwide Realty 
Investors
	• Northern Trust
	• Off Madison Ave
	• Okland Construction
	• Olsson
	• OneAZ Credit Union
	• Opus Development 
Company
	• Page
	• Partners Personnel
	• Pathward
	• Phoenix Children’s 
Hospital
	• Preferred Lending 
Partners
	• Rexco
	• Rider Levett Bucknall
	• RK Logistics Group
	• RSM
	• Ryan Companies US Inc.
	• SDB Contracting Services
	• Silicon Valley Bank
	• Skanska
	• SmithGroup
	• Social Television 
Network (STN)
	• Southwest Airlines
	• Southwest Gas 
Corporation
	• Spencer Fane LLP
	• Sunbelt Holdings
	• Sundt Construction
	• Terracon
	• The Howard Hughes 
Corporation
	• The Plaza Companies
	• Trammell Crow Company
	• Transwestern Commercial 
Services
	• TSMC
	• University of Arizona
	• USAA
	• ViaWest Group
	• Wespac Construction, Inc
	• Wexford Science + 
Technology
	• Willmeng Construction
	• Wist Office Products
Supporter Level
	• Air Products and 
Chemicals, Inc.
	• Arizona Community 
Foundation
	• Atmosphere Commercial 
Interiors
	• Avnet Inc.
	• BNSF Railway
	• Caliber Companies
	• Carvana
	• Chicago Title Insurance 
Company - Arizona
	• CoStar Group
	• Cypress Office Properties
	• Enterprise & National 
Car Rental
	• Equity Land Group
	• Girl Scouts – Arizona 
Cactus - Pine Council
	• Globe Corporation
	• Horrocks Engineers
	• Industrial Storage
	• KTAR
	• Lyft
	• Macerich
	• Merit Partners
	• Meta
	• Midwestern University
	• MSSBTA
	• National Bank of Arizona
	• Newmark Knight Frank
	• Northrop Grumman
	• Prologis
	• qBotica
	• RED Development
	• Resolution Copper
	• Sunstate Equipment 
Company
	• TerraCap Management
	• The Austin Company
	• Trinity Capital 
Investments
	• Union Pacific Railroad
	• Van Trust Real Estate LLC
	• Western State Bank
	• WhiteHaven
	• Zillow
Visionary Level
Champion Level
Accelerator Level
Investors
As of May 3rd, 2023
ACTION PLAN FY24
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