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City Clerk Document No.
City Council Meeting Date: June 27, 2024
AMENDMENT TO CITY OF CHANDLER AGREEMENT
SEARCH ENGINE OPIMIZATION AND PAY PER CLICK SERVICES
CITY OF CHANDLER AGREEMENT NO. ED3-920-4587
THIS AMENDMENT NO. 1 (Amendment No. 1) is made and entered into by and between the City of
Chandler, an Arizona municipal corporation (City), and Simpleview Worldwide, Inc. (Contractor), (City
and Contractor may individually be referred to as Party and collectively referred to as Parties) and made
, 2024 (Effective Date).
RECITALS
WHEREAS, the Parties entered into an agreement for search engine optimization and pay per click
services (Agreement); and
WHEREAS, the term of the Agreement was July 1, 2023, through June 30, 2024, with the option of up to
four one-year extensions; and
WHEREAS, the Parties wish to exercise the first option through this Amendment to extend the
Agreement for one year.
AGREEMENT
NOW THEREFORE, the Parties agree as follows:
1.
The recitals are accurate and are incorporated and made a part of the Agreement by this
reference.
2.
Section III is amended to read as follows: The Agreement is extended for a one-year period July
1, 2024, through June 30, 2025.
3.
Section IV, Price is amended to read as follows: The City will pay the Contractor the per unit cost
set forth in Revised Exhibit B of the original Agreement, attached to and made a part of this
Amendment No. 1. Total payments made to the Contractor during the term of this Amendment
No. 1 will not exceed $109,200.
DocuSign Envelope ID: DEEA52C5-6742-493C-BA03-B1BDDC125E40
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4.
All other terms and conditions of the Agreement remain unchanged and in full force and effect.
If a conflict or ambiguity arises between this Amendment No. 1 and the Agreement, the terms
and conditions in this Amendment No. 1 prevail and control.
IN WITNESS WHEREOF, the Parties have entered into this Amendment on the Effective Date.
FOR THE CITY
FOR THE CONTRACTOR
By: _________________________________________
By: _________________________________________
Its: Mayor
Its: _________________________________________
APPROVED AS TO FORM:
By: _________________________________________
City Attorney
ATTEST:
By: _________________________________________
City Clerk
DocuSign Envelope ID: DEEA52C5-6742-493C-BA03-B1BDDC125E40
Head of Contracts & Procurement
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REVISED EXHIBIT B
COMPENSATION AND FEES
Fees are inclusive of all costs associated with the Scope of Services.
Section 1: Search Engine Optimization (SEO) Engagement
Engagement Tier - Premium
$3,500 per month
Content Planning Consultation, Meta Tag Optimization,
Duplicate Content Check, Enhanced Structured Data (SCHEMA),
Quarterly Campaign-focused Keyword Research & Analysis,
Annual Competitive Analysis Report, Quarterly CRO (up to two),
CRO design work
Included
Content Creation: Up to (ONE) 1,000-Word Content (1 Image)
Quarterly and (TWO) 500-Word Content (2 Images) Monthly
Included
Reporting: Monthly Standard Reporting, Annual Year-end
Summary, and 1-Page Enhanced Monthly Analytics Reporting –
Custom Report Pages
Included
Section 2: Pay Per Click
PPC Media
$4,800 per month
PPC Management & Reporting (20% of Annual Spend up to
$150,000 PPC Spend)
$800.00 per month
Section 3: Total Annual Cost
$109,200 per year
Section 4: Hourly Rates
Staff roles and hourly rates for services in addition to the Scope.
Lela Scott MacNeil, Digital Media Analyst
$125 per hour
Leanna Gonzalez, SEO Analyst
$125 per hour
DocuSign Envelope ID: DEEA52C5-6742-493C-BA03-B1BDDC125E40