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2375 E. Camelback Rd., Suite 600, Phoenix, AZ 85016 / 602.277.1185 / davidsonbelluso.com CITY OF CHANDLER Year 3 Recruitment Campaign August 2024 – July 2025 July 18, 2024 Scope of Work Professional Services • Microsite: Maintenance & Support o 12 months of website hosting services on dedicated Davidson Belluso Leaseweb server § Leaseweb provides security measures including operating system updates & patches, server hardening, proactive server monitoring, DDoS protection, backup & restoration, firewall management, and malware scanning & cleanup o Up to an average of 12 hours of website support per month including: § Weekly site maintenance • Run all updates (CMS & Plugins), security checks and iThemes report • Optimize and update the database • Check error logs (and fix errors if any) • Backup the website and database § Search Engine Optimization • Run SEO reports • Review and resolved errors, warnings and other issues as needed § Google Analytics support and tag manager maintenance § Quarterly Team Chandler content updates § Minor miscellaneous web edits as needed. Services can include: • Creative Direction • Graphic Design • Copywriting • Web Development (custom coding) • E-Newsletters: Creation of Quarterly E-Newsletters (4 total) o Images, headlines and body copy to be provided by the client o Copy proofing, design & production and email coding services, each with up to 1 round of edits o Copywriting of 2-4 subject line options per E-Newsletter o Assumes existing E-Newsletter template design is used o Does not include copywriting for headlines and body copy or stock imagery purchases • Media Buying & Planning o Recommend and implement digital media plan o Monitoring and maintenance of digital media campaign o Monthly, quarterly and annual performance reporting 2375 E. Camelback Rd., Suite 600, Phoenix, AZ 85016 / 602.277.1185 / davidsonbelluso.com • Account Management o Account supervision and project management services o Account planning services o Attend monthly client meetings and write conference reports o Establish and manage timelines o Monitor budgets Media • Targeted Email Marketing o Demo: Relevant SIC & NAICS Codes within database, Arizona only + Job Interest Card Opt-in Subscribers o Four total deployments § Tentative Deployments: • October 2024 • January 2025 • March 2025 • May 2025 • Digital Media o Flight: August 1, 2024 – July 30, 2025 o Tactics & Targeting § Police Department Recruitment (PD) • Facebook/Instagram o Demo: Arizona; Interests - Careers, Employment, Police, Police officer, Law enforcement, Law enforcement officer • Retargeting o Demo: Nationwide; 18+ (anyone visiting landing page) • Search Engine Marketing Pay Per Click o Demo: Arizona; Those seeking a career related to Chandler Police opportunities § General Recruitment (HR) • Retargeting o Demo: Nationwide; 18+ (anyone visiting landing page) • Search Engine Marketing (Pay-Per-Click) o Demo: Arizona; Those seeking a career related to City of Chandler's open positions • Excluding the cost for Targeted Email deployments, the media budget will be distributed with approximately 60% investment in Police Department Recruitment messaging and 40% in General Recruitment messaging. 2375 E. Camelback Rd., Suite 600, Phoenix, AZ 85016 / 602.277.1185 / davidsonbelluso.com Budget Overview Budget Total $125,000 Net Media $67,950 Agency Services + Media Markup $57,050 Net Media $67,950 Targeted Email (4 deployments) $11,200 Digital Media $56,750 Agency Services + Media Markup $57,050 Agency Services $48,896 Microsite: Maintenance & Support Quarterly E-Newsletters Media Planning & Buying Project Management Media Markup (12% of media buy) $8,154 Billing Terms • To be billed in 4 equal installments of $31,250 per schedule below: o Invoice #1: July 1, 2024 o Invoice #2: October 1, 2024 o Invoice #3: January 1, 2025 o Invoice #4: April 1, 2025 • Payment terms are net-30 from receipt of invoice(s) to accounting@davidsonbelluso.com Signature Printed Name Date