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Chandler Museum Foundation Governance Subcommittee Biannual Report 2024: Part Three Generative Initiatives Winter 2024 Generative Strategic Focus 2 The success or failure of our foundation and its initiatives are tied to the intent and public support of the Chandler City Council The Chandler Museum, along with the other Cultural & Arts activities in the community should be championed by our elected leadership This focus generates pride in the city and its history from our community at large To increase support, we will need to cast the net farther and wider Understand the demographic shift since the days of dairy farms & alfalfa fields Understand who our audience is and be able to “speak” to them Define our Value Proposition: Do we have anything worth their time and money? Understand what makes the Chandler Museum special or unique Develop a strategy to identify and embrace high propensity museum and cultural constituents. In this constituency there should be advocates, both private and corporate citizens. 3 Generative Challenges: What We Need to Do SWOT Strengths Weaknesses - Some progress on Council awareness - No significant sponsor or benefactor - Support from arts/cultural community - Low/No recognition - No Legacy Donors/Benefactors Opportunities Threats - New Council members - Competing cultural organizations - New corporations moving to the City - Corporations committed to other groups - Input from new Museum strategic plan -Lack of community/corporate interest -Collaborate with other museums -City Council gets distracted 4 SWOT--Continued Opportunities – Continued - Collaborate with other museums -Collaborate with Private Sector -Define Value Proposition -Build “Awareness Campaign” - Become involved in Bond Election 5