Attachment B - Community Engagement Summary
City of Phoenix — Transportation, Infrastructure, and Planning Subcommittee (2025-09-17)
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Community Engagement Summary Phase III Alternatives Analysis - BRT Lane Options for 35th Avenue 2025 February - April Phoenix Bus Rapid Transit Program 35th Avenue Corridor Attachment B Community Engagement Summary Phase III - 35th Avenue Corridor | 2025 Table of Contents Introduction........................................................................................................1 Notifications and Metrics................................................................................2 Water Bill Inserts...................................................................................................3 Direct Mailers........................................................................................................3 Business Door Hangers........................................................................................3 Poster Distribution................................................................................................4 Online Metrics.......................................................................................................5 Social Media..........................................................................................................6 Email Blasts............................................................................................................7 Press Releases......................................................................................................8 Spanish Radio Ads................................................................................................8 Digital and Print Ads ............................................................................................9 Community & Business Meetings and Events ............................................10 Community Workshops ........................................................................................11 Business Workshops ...........................................................................................11 Pop-Up Events ......................................................................................................11 BRT Lane Option Survey Results....................................................................12 1 Community Engagement Summary Phase III - 35th Avenue Corridor | 2025 Introduction In Spring 2025, the Phoenix Bus Rapid Transit (BRT) team launched the third phase of community outreach to educate and engage the public on the BRT Program. Outreach was targeted to surrounding communities, residents, and private business owners along the 35th Avenue Corridor. Outreach focused on providing the latest program information and collecting community and stakeholder input on the proposed BRT lane options—side-running or center-running—to help guide the next phase of the program, which is design. Between February and April 2025, the BRT Program team successfully connected with nearly 9,000 people including community leaders, elected officials, business owners, residents, and transit riders. We used 12 different methods of communication to reach stakeholders along the corridor and the community at large. More than 550 people took our survey. Read on to learn about our outreach strategies, metrics, and the results of the Lane Option Survey. 2 Community Engagement Summary Phase III - 35th Avenue Corridor | 2025 Notifications and Metrics To reach multiple audiences, the BRT team used a variety of communication tools and notifications to share project information, invite the public to attend workshops, and encourage input and survey participation. All notifications were created in English and Spanish. A summary of the notifications and metrics can be found on the following pages. Phoenix BRT is checking in again! The City of Phoenix Bus Rapid Transit (BRT) Program is moving forward with its first corridor – 35th Avenue – and we want to hear from businesses like yours! Visit MeetPhoenixBRT.com to share your feedback. Be connected. Stay informed. Co-create. 602.262.7242 | connect@meetphoenixbrt.com 302 N 1st Ave, Suite 900, Phoenix, AZ 85003 Collaborate with Us! Business Workshops Full meeting details found here! PhoenixBRT FEB 19 Alta Vista Elementary 8710 N 31st Ave Phoenix, AZ 85051 6:00 PM MAR 1 Carl Hayden High School 3333 W Roosevelt St Phoenix, AZ 85009 9:30 AM MAR 12 Bret Tarver Learning Center 1516 N 35th Ave Phoenix, AZ, 85009 6:00 PM To request interpretation or other reasonable accommodations, call 602.262.7242. Para solicitar interpretación u otras adaptaciones razonables, llame al 602.262.7242. The City of Phoenix Bus Rapid Transit (BRT) program is moving forward with its first corridor - 35th Avenue - and we want to share next steps and hear your thoughts on what it will look like! Community Workshop 1 Tuesday, February 18, 2025 Alta Vista Elementary School 8710 N 31st Ave Phoenix, AZ 85051 6:00 PM Community Workshop 2 Saturday, March 8, 2025 Carl Hayden High School 3333 W Roosevelt St Phoenix, AZ 85009 11:00 AM Take our survey and be entered to win! More details on our site! El Programa de Autobús de Transporte Rápido de la ciudad de Phoenix avanza con su primer corredor - 35th Avenue - ¡y queremos compartir los próximos pasos y escuchar su opinión sobre cómo será! Taller Comunitario 1 martes 18 de febrero de 2025 Alta Vista Elementary School 8710 N 31st Ave Phoenix, AZ 85051 6:00 PM Taller Comunitario 2 sábado 8 de marzo de 2025 Carl Hayden High School 3333 W Roosevelt St Phoenix, AZ 85009 11:00 AM ¡Responda a nuestra encuesta y podría ganar un premio! ¡Más información en nuestro sitio web! PhoenixBRT Come On Board! ¡Suban a bordo! MeetPhoenixBRT.com | 602.262.7242 | connect@meetphoenixbrt.com ¡Más información sobre los talleres, la reunion en línea y las ubicaciones de otros eventos! More workshop details, online open house, and pop-up locations! SCAN ME! / ¡ESCANÉAME! Kids activities provided at workshops! ¡Habrá actividades para niños en los talleres! Hi Neighbor! ¡Hola vecino! PhoenixBRT Full meeting details found here! i added a call to action to the QR Code City of Phoenix BRT c/o HDR, Inc. 20 E. Thomas Rd, Suite 2500 Phoenix, AZ 85012 Indicia clearance area Address and barcode clearance area 3 Community Engagement Summary Phase III - 35th Avenue Corridor | 2025 In February, we utilized the PHX at Your Service newsletter, included with water bill inserts, to share notifications with all Phoenix city services customers. The insert included a link to MeetPhoenixBRT.com directing residents to additional information regarding the workshops, online open house, and survey. Water Bill Inserts 5,500 businesses along the corridor received a hand-delivered door hanger. Business Door Hangers 4 direct mailers were sent to residents, businesses, and property owners within a 1/2 mile of the BRT corridor. Direct Mailers 2 mailers were sent to residents and businesses and 2 mailers were sent to offsite property owners. 4 Community Engagement Summary Phase III - 35th Avenue Corridor | 2025 Poster Distribution Buses 44 posters were displayed at bus shelters along the 35th Avenue corridor 517 buses displayed posters: » South Facility – 218 posters » North Facility – 129 posters » West Facility – 170 posters 8 Light Rail Station Ad Kiosks » 19th Avenue/Montebello Avenue » Central Avenue/Camelback Road » McDowell Road/Central Avenue » Van Buren Street/Central Avenue » Van Buren Street/1st Avenue » 3rd Street/Washington Street » 12th Street/Washington Street » 38th Street/Washington Street 4 Transit Centers » Ed Pastor » Greg Stanton Central Station » Thelda Williams » Sunnyslope 5 Community Engagement Summary Phase III - 35th Avenue Corridor | 2025 Online Metrics The MeetPhoenixBRT.com website is designed to create transparent communication, foster community collaboration and build connections. We updated the website on February 5, 2025, to include project information, blog posts, workshop details, the survey, and more! Website Total Views: 10,965 Returning Users: 439 Total Users: 6,765 New Users: 6,326 Top Trends: Access by device: Mobile: 4,044 Desktop: 2,492 Tablet: 214 Smart TV: 3 » 4,300 users accessed the site through paid digital and email ads » The most accessed blog was “Upcoming Community & Business Events” » 3,200 users were located in Phoenix » 390 users utilized the Spanish Language tool on the site 6 Community Engagement Summary Phase III - 35th Avenue Corridor | 2025 Social Media Facebook Unpaid & Paid » Posts: 10 English and 10 Spanish » Comments: 15 » Reactions: 76 » Reach: 32,449 » Impressions: 123,228 Twitter (X) » Tweets: 12 English and 7 Spanish » Views: 4,574 » Likes: 26 » Comments: 3 » Reposts: 4 Nextdoor » Posts: 3 English » Impressions: 16,784 » Likes: 15 7 Community Engagement Summary Phase III - 35th Avenue Corridor | 2025 Email Blasts Email blasts were sent through the project email to our stakeholder list and several paid email blasts were geofenced to specifically garner feedback from residents and businesses along the corridor. Stakeholder Email Blasts: PHX BRT: Business Workshops Announcement Sent on February 6, 2025 Opens: 112 Clicks: 4 Replies: 0 PHX BRT: Community Workshops Announcement Sent on February 6, 2025 Opens: 640 Clicks: 38 Replies: 3 REMINDER: Phoenix BRT is Seeking Feedback on Proposed BRT Lane Options Sent on February 26, 2025 Opens: 328 Clicks: 1 Replies: 2 REMINDER: Phoenix BRT is Seeking Feedback on Proposed BRT Lane Options Sent on March 6, 2025 Opens: 341 Clicks: 122 Replies: 3 There’s Still Time: Take The PHX BRT 2025 Survey Sent on March 25, 2025 Opens: 428 Clicks: 1 Replies: 3 Paid Email Blasts: BRT Spring 2025 Eblast (Workshops) – English Hey there! It’s Phoenix BRT! Sent on February 11, 2025 Audience: 57,000 Views: 8,661 Clicks: 1,584 BRT Spring 2025 Eblast (Workshops) – Spanish ¡Hola! ¡Es Phoenix BRT! Sent on February 12, 2025 Audience: 22,000 Views: 3,381 Clicks: 644 BRT Spring 2025 Reminder Eblast - English Hey there! It’s Phoenix BRT! Sent on February 18, 2025 Audience: 57,000 Views: 10,083 Clicks: 1,184 BRT Spring 2025 Reminder Eblast – Spanish ¡Hola! ¡Es Phoenix BRT! Sent on February 19, 2025 Audience: 22,000 Views: 3,442 Clicks: 626 8 Community Engagement Summary Phase III - 35th Avenue Corridor | 2025 We distributed a press release to over 320 media outlets and contacts on February 11, 2025, informing the public about our outreach events and survey. The press release was viewed 39 times as of April 13, 2025. » ABC 15 » KTAR » Arizona Republic » Signals AZ » Telemundo » The Associated Press » City Sun Times » FOX 10 » KJZZ » Arizona Informant » La Voz Arizona » Prensa Hispana » Axios » Phoenix Business Journal » AZ Family » 12 News » Cronkite News » Univision » Phoenix New Times » Arizona Mirror » Downtown Devil Key Media Press Releases Spanish Radio Ads La Campesina 101.9 FM (February 10 – March 23, 2025) » KNAI-AM » 72 spots » Coverage: Phoenix and the greater Phoenix area, Tucson, and Prescott » Listeners: 500,000 daily Contacto Total (February 5 – March 21, 2025) » KNUV-AM » 90 spots » Coverage: Phoenix and the greater Phoenix area Radio advertisements were a great way to reach the Spanish speaking communities. 9 Community Engagement Summary Phase III - 35th Avenue Corridor | 2025 Digital and print advertisements were published to announce the community engagement activities. Most of the advertisements were geofenced and/or targeted specifically to the corridor and reached both English and Spanish speakers in the area. Digital and Print Ads English Digital Ads » Campaign dates: February 4 – March 6, 2025 » Impressions: 60,235 » Clicks: 107 Spanish Digital Ads » Campaign dates: February 4 – March 6, 2025 » Impressions: 19,482 » Clicks: 43 Print Ads One Spanish print advertisement ran in the Contacto Total Magazine beginning February 5, 2025. This magazine distributes over 30,000 copies per month to more than 300 locations across the valley. 10 Community Engagement Summary Phase III - 35th Avenue Corridor | 2025 Community & Business Meetings and Events Providing an opportunity for in-person interaction with the BRT Program team was an important component to our outreach. 11 Community Engagement Summary Phase III - 35th Avenue Corridor | 2025 Community Workshops » #1 – Tuesday, February 18, 2025, at 6 p.m. – Alta Vista Elementary School – 16 people attended » #2 – Saturday, March 8, 2025, at 11 a.m. – Carl Hayden High School – 19 people attended Business Workshops » #1 – Wednesday, February 19, 2025, at 6 p.m. – Alta Vista Elementary School – 5 people attended » #2 – Saturday, March 1, 2025, at 9:30 a.m. – Carl Hayden High School – 5 people attended » #3 – Wednesday, March 12, 2025, at 6 p.m. – Bret Tarver Learning Center – 7 people attended Pop-Up Events Seven informal pop-up events were set up at various locations along the corridor. Pop-up events are temporary, unexpected events hosted for a few hours in high traffic/activity areas. » #1 – Thursday, February 20 – Thelda Williams Transit Center » #2 – Monday, February 24 – Helen Drake Senior Center » #3 – Friday, February 28 – DoubleTree by Hilton Phoenix North » #4 – Tuesday, March 4 – Thelda Williams Transit Center » #5 – Tuesday, March 25 – Grand Canyon University » #6 – Saturday, March 29 – Grand Canalscape » #7 – Wednesday, April 2 – Taco Tote Online Open House Analytics As part of the engagement process, the Phoenix BRT team developed an online open house and launched it on February 17, 2025. The site was easy to navigate and provided BRT 101 information, lane option information, the survey, and more. Total Users: 1,495 New Users: 1,493 Views: 2,074 Mobile: 32.8% Desktop: 66.9% Access by device: 12 Community Engagement Summary Phase III - 35th Avenue Corridor | 2025 BRT Lane Option Survey Results We asked, you answered... The survey was available on the www.MeetPhoenixBRT.com website and printed within the activity book used at the workshops. In all, 552 Phoenix community members, residents, and business owners participated in the survey. Here’s what we heard! 13 Community Engagement Summary Phase III - 35th Avenue Corridor | 2025 You are a: Homeowner (21.6%), resident (14.6%), and transit rider (13.6%) were the top three types of participants who submitted surveys. 0 5% 10% 15% 20% 25% Property manager Other Business manager Property owner Employed at a location along the corridor Business owner Renter Frequent Driver along the corridor Student Transit Rider Resident Homeowner 21.6% 14.6% 13.6% 10.9% 10.2% 6.9% 5.4% 5.0% 4.4% 3.3% 2.7% 1.3% After learning about the impacts of center-running versus side-running dedicated BRT lane options, which lane option do you prefer? Center-running BRT was the most popular choice among overall respondents with 54% of the responses. Lane Option A: Side-Running 36.1% No Preference 10.1% Lane Option B: Center-Running 53.8% All Responses 545 survey responses Results 14 Community Engagement Summary Phase III - 35th Avenue Corridor | 2025 Community-Specific 454 survey responses No Preference 10.6% Lane Option A: Side-Running 34.1% Lane Option B: Center-Running 55.3% Business-Specific 88 survey responses No Preference 7.9% Lane Option B: Center-Running 45.5% Lane Option A: Side-Running 46.6% 15 Community Engagement Summary Phase III - 35th Avenue Corridor | 2025 Why do you prefer this option? General travel safety - felt this was overall safer, less confusing for drivers and would create better travel flow; safer for all modes Pedestrian safety - creates safer pedestrian spaces by having shorter crossings Traffic - would alleviate traffic overall through dedicated lanes and support transit flow General travel safety - felt this would limit crashes due to U-turns, general driver confusion and buses being in the middle of the road Pedestrian safety - creates safer pedestrian spaces by keeping access on the side Does not support dedicated lanes or BRT - chose side running to limit dedicated lanes that impede vehicle travel or voiced concern over project overall Center-Running (53.8%) Side-Running (36.1%) X 16 Community Engagement Summary Phase III - 35th Avenue Corridor | 2025 Please rank the following design considerations in order of importance with 1 being the most important factor to you and 5 being the least important. The following response rates highlight the average rank score per category. 3.7 3.5 3.2 2.6 1.8 Right-of-way Left-turn access throughout the corridor Pedestrian access and safety Faster travel times Dedicated lanes with no impacts from local bus or general traffic Community-Specific Business-Specific All Responses 3.4 3.3 3.3 3.0 2.0 Right-of-way Pedestrian access and safety Faster travel times Left-turn access throughout the corridor Dedicated lanes with no impacts from local bus or general traffic 3.8 3.6 3.3 2.5 1.8 Right-of-way Left-turn access throughout the corridor Pedestrian access and safety Faster travel times Dedicated lanes with no impacts from local bus or general traffic 17 Community Engagement Summary Phase III - 35th Avenue Corridor | 2025 If a business assistance program is offered as part of this BRT project, what type of assistance would be most helpful to your business? 4.3 3.8 3.3 2.5 Professional business consulting Marketing/ Advertising Financial assistance (grants or loans) Customized business access signage $ $ $ Are you interested in participating in a BRT business focused working group or committee? Yes 23.2% No 76.8% 76.8% of business owners indicated they were not interested in participating in a BRT business focused working group or committee despite 23.2% expressing interest. 18 Community Engagement Summary Phase III - 35th Avenue Corridor | 2025 Where do you live? 85009 (13%), 85051 (12.6%), and 85017 (7%) were the top three zip codes where survey participants live. 19 Community Engagement Summary Phase III - 35th Avenue Corridor | 2025 Where do you work? 85009 (22%), 85051 (13%), and 85017 (10%) were the top three zip codes where survey participants work. 20 Community Engagement Summary Phase III - 35th Avenue Corridor | 2025 Who Participated White 40.9% Hispanic 38.0% Not Provided 11.3% Black or African American 5.2% Other 2.6% Asian or Asian American 1.5% Native Hawaiian or other Pacific Islander 0.5% Community-Specific White 34.1% Asian or Asian American 8.0% Not Provided 8.0% Hispanic 45.4% Other 3.4% Black or African American 1.1% Business-Specific All Responses White 39.7% Asian or Asian American 2.5% Not Provided 10.9% Hispanic 39.3% Other 2.7% Black or African American 4.5% Native Hawaiian or other Pacific Islander 0.4% What is your ethnicity? 21 Community Engagement Summary Phase III - 35th Avenue Corridor | 2025 What is your age? All Responses 15.9% 15.4% 15.2% 14.9% 13.9% 9.4% 9.1% 6.2% 5% 10% 15% 20% Not Provided 18-24 Under 18 45-54 35-44 55-64 25-34 65 and over Community-Specific 17.2% 14.6% 13.9% 13.9% 13.7% 9.4% 8.9% 6.5% 5% 10% 15% 20% Not Provided 18-24 Under 18 45-54 35-44 55-64 25-34 65 and over 11.3% Business-Specific 22.7% 20.5% 19.3% 14.8% 10.2% 9.1% 3.4% 5% 10% 15% 20% 25% Not Provided 18-24 65 and over 45-54 25-34 35-44 55-64 22 Community Engagement Summary Phase III - 35th Avenue Corridor | 2025 What is your gender? Female 46.7% Male 45.1% Not Provided 6.9% Non-binary or other 1.3% All Responses Community-Specific Female 47.8% Male 43.5% Not Provided 7.6% Non-binary or other 1.1% Business-Specific Female 40.9% Male 53.4% Not Provided 3.4% Non-binary or other 2.3% MeetPhoenixBRT.com