Attachment C - VPC Summary - GPA-SM-1-25-8.pdf

City of Phoenix — Formal (2025-09-03)

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Village Planning Committee Meeting Summary 
GPA-SM-1-25-8 
Date of VPC Meeting 
June 10, 2025 
Request From 
Residential 1 to 2 dwelling units per acre, Residential 2 
to 3.5 dwelling units per acre, and Residential 3.5 to 5 
dwelling units per acre 
Request To 
Residential 10 to 15 dwelling units per acre 
Proposal 
Multifamily residential 
Location 
Approximately 1,130 feet east of the northeast corner 
of 23rd Avenue and Baseline Road 
VPC Recommendation 
Approval, per the staff recommendation 
VPC Vote 
7-4
VPC DISCUSSION & RECOMMENDED STIPULATIONS: 
Item Nos. 6 (GPA-SM-1-25-8) and 7 (Z-31-25-8) are companion cases and were heard 
concurrently. 
Five members of the public registered to speak on this item, one in support, and four in 
opposition. 
STAFF PRESENTATION 
Samuel Rogers, staff, displayed the location of the subject site and noted the acreage 
and proposal. Mr. Rogers stated that the applicant was proposing a multifamily 
development, provided an overview of the proposed General Plan Land Use 
amendment, summarized the surrounding land uses, and explained the site would act as 
a transition between the adjacent commercial and single-family developments. Mr. 
Rogers displayed the site plan and elevations and concluded the staff presentation by 
summarizing the staff findings and proposed stipulations.  
Committee Member George Brooks asked where the subject site is located. Mr. 
Rogers displayed the subject site’s location.  
APPLICANT PRESENTATION 
Brian Greathouse, representing the applicant, introduced the development team, 
explained that the development would be a transition between commercial and single-
family residential, explained the site would be gated, stated that the development would 
be primarily single-story units, explained access would be from Baseline Road, and 
ATTACHMENT C

South Mountain Village Planning Committee 
Meeting Summary 
GPA-SM-1-25-8 
June 10, 2025 
Page 2 of 7 
 
described the amenities, open space, and units. Mr. Greathouse described the request, 
discussed land use transitions, traffic generation, the traffic study, and the demand for 
the housing type.  
 
QUESTIONS FROM THE COMMITTEE 
 
Chair Arthur Greathouse III asked the applicant team to speak to the public outreach 
conducted for the project. Mr. Greathouse described the outreach process and efforts 
made to inform nearby residents. 
 
Committee Member Brooks inquired about the square footage of the proposed homes. 
Mr. Greathouse stated that the homes would range in size from approximately 700 to 
1,400 square feet. 
 
Committee Member Kassandra Alvarez asked if the amenities would facilitate a sense 
of community and expressed concern about the lack of sustainability measures and 
potential traffic impacts. Mr. Greathouse explained that many of the traffic concerns are 
related to 23rd Avenue and existing half-street conditions and explained that a different 
rezoning case in the area includes stipulations to expand 23rd Avenue and incorporate 
traffic mitigation. Mr. Greathouse explained that current conditions do not warrant a traffic 
signal, stated that Baseline Road’s capacity had been studied, and explained that the 
traffic study had been approved by the City. Mr. Greathouse stated that the project team 
is evaluating features such as solar panels and stated that the applicant is providing 
energy-efficient pavement seal and EV charging. Mr. Greathouse explained the rezoning 
request includes stipulations related to the plant palette, shade, bike parking, and a bike 
fix-it station. Chris Williams, with the applicant team, stated that a right-turn deceleration 
lane was the only mitigation measure identified in the traffic study, stated that a warrant 
analysis showed a signal is not currently justified, and explained a signal may be 
warranted if additional development occurs on 23rd Avenue. 
 
Chair Greathouse stated that a large rezoning case at 19th Avenue and Baseline Road 
will increase density in the area and may eventually warrant a traffic signal. Committee 
Member Mark Beehler echoed Chair Greathouse’s comments and asked whether the 
applicant team had reviewed the two recent rezonings in the area. Mr. Williams stated 
that the team always considers growth factors when analyzing traffic. Committee 
Member Beehler commented that the Committee is receiving many development 
proposals in the area. Mr. Williams responded that the goal is to space signals 
approximately every half mile and explained that it is a balancing act to avoid excessive 
signals that slow down traffic while ensuring placement at key intersections. 
 
Committee Member Ralph Thompson II asked for confirmation that the proposed rents 
would be in the range of $1,600 to $2,100. Mr. Greathouse confirmed that the projected 
rents fall within that range.

South Mountain Village Planning Committee 
Meeting Summary 
GPA-SM-1-25-8 
June 10, 2025 
Page 3 of 7 
 
Committee Member Fred Daniels asked whether the City evaluates nearby 
developments collectively when reviewing traffic impacts. Mr. Rogers stated that the City 
requires applicants to submit traffic studies and that those studies must be approved by 
the City. Mr. Rogers explained that the City is aware of other rezonings in the area and 
considers them during the review process. Chair Greathouse asked about the review 
process by the Street Transportation Department. Mr. Rogers stated that he would 
follow up with more information.  Mr. Williams stated that there are sometimes 
unknowns in the process and not all future developments are visible during traffic 
evaluations. 
 
Committee Member Alvarez asked what solutions are available to address traffic issues 
on Baseline Road. Mr. Greathouse stated that developers will add improvements over 
time as the area continues to develop. 
 
Committee Member Brooks asked whether fire and water studies had been conducted 
and requested elaboration on the sustainability measures. Cholla Susini, with the 
applicant team, described planned features including dual-pane windows and high-
efficiency materials, stated that the energy efficiency rating of the homes would exceed 
that of typical new construction, and offered to provide additional information. 
 
Committee Member Beehler asked whether dedicated left-turn and right-turn lanes 
could be added. Mr. Greathouse stated that approximately 60 trips were anticipated 
during peak hours, averaging about one car per minute. Mr. Williams stated that the 
lane widths should accommodate two cars and offered to follow up with additional detail. 
 
Committee Member Lee Coleman asked whether the community would be gated. Mark 
Reddie, with the applicant team, stated that the entry gate is set back 200 feet to allow 
for vehicle queuing. 
 
Committee Member Coleman asked whether there was a landscape plan. Mr. 
Greathouse displayed and described the landscape plan for the project. 
 
Committee Member Brooks asked where the fire exit would be located. Mr. 
Greathouse stated that the development is not required to have secondary access. Mr. 
Reddie explained that secondary fire access is not required because all units will be 
equipped with fire sprinklers. 
 
Committee Member Brooks asked whether applicants are advised to review the South 
Mountain Village Food Action Plan. Mr. Rogers stated that during the pre-application 
process he informs all applicants of the 2025 Food Action Plan and recommends that 
they review it. Mr. Greathouse stated that the project team had not yet reviewed the 
Food Action Plan.

South Mountain Village Planning Committee 
Meeting Summary 
GPA-SM-1-25-8 
June 10, 2025 
Page 4 of 7 
 
Committee Member Alvarez asked how the applicant could guarantee the proposed 
unit prices. Mr. Greathouse stated that the units would be market-rate, explained that 
pricing would be determined by market conditions, and stated that the development is 
not intended to be either “attainable” or “luxury” housing. 
 
Committee Member Alvarez asked whether there had been difficulty in attracting 
tenants or if there was interest in the product. Ms. Susini stated that there has been high 
demand and that people are excited about the project. 
 
Chair Greathouse asked for details regarding parking, including whether garages would 
be provided and whether the overall parking count meets City requirements. Mr. Reddie 
stated that some of the townhomes would include garages, stated that the project 
exceeds the minimum parking requirements, and explained that the development model 
has been successful in 50 similar projects over the past 12 years without parking issues. 
Mr. Reddie stated that each unit would have one designated space, with additional 
shared and visitor parking available.  
 
PUBLIC COMMENT 
 
Thomas Kelly stated that he is with Valley Leadership, stated that he is in favor of the 
request, and explained that Valley Leadership supports promoting quality projects within 
the community. Mr. Kelly acknowledged that all development places stress on a 
community but stated that the project represents a good approach. Mr. Kelly stated that 
the proposed buffers between the single-family neighborhood and commercial areas are 
appropriate. 
 
Tawee Phattarak expressed concern about cumulative traffic impacts, stated that 
additional subdivisions in the area will also contribute to congestion, and asked about 
the traffic generation. Mr. Williams stated that the traffic study predicted 31 left turns 
and 31 right turns out of the development during the morning peak hour, with 
approximately 600 total trips anticipated over the course of the day. Mr. Williams stated 
that post-COVID traffic patterns have shifted and that changes in travel behavior were 
considered in the study. Ms. Phattarak stated that there are already traffic issues in the 
area and that this development would worsen them. 
 
Joe Melton expressed concern with the proposed density and the target market for the 
development, stated that he would not have chosen to live in the area if he had not had 
the opportunity to purchase a home, and stated that while he understands the need for 
a land use transition this project should offer something different. Mr. Melton expressed 
doubt that a $5,000 incentive would make a significant difference for a home buyer and 
stated that a mix of condominiums and for-sale homes would be more appropriate. 
 
Melissa Campos echoed the comments made by Mr. Melton, stated that she had 
reviewed other Yardly communities and found that they generally have two to three

South Mountain Village Planning Committee 
Meeting Summary 
GPA-SM-1-25-8 
June 10, 2025 
Page 5 of 7 
 
points of access and greater spacing between access points, expressed concern about 
traffic, and stated that a previous rezoning proposal for the site included 50 to 60 fewer 
units. Ms. Campos stated that her written comments focused more on concerns about 
water and electricity availability in the area, rather than the energy efficiency of the 
proposed homes. 
 
Josepha Garcia stated concerns about traffic impacts and that the development would 
create additional congestion. 
 
APPLICANT RESPONSE 
 
Brian Greathouse stated that the property is going to be developed and that all 
development generates traffic. Mr. Greathouse stated that the proposed residential 
project would generate less traffic than a commercial use, stated that the development 
team has worked with the City to confirm water and sewer availability, and explained 
that the proposal represents a reasonable compromise for the area. 
 
FLOOR/PUBLIC DISCUSSION CLOSED: MOTION, DISCUSSION, AND VOTE 
 
Committee Member Brooks stated that having only one point of ingress and egress is a 
concern, expressed concern that the applicant team did not review the 2025 Food Action 
Plan, and asked for a list of the proposed sustainability features. 
 
Committee Member Beehler asked how the density of the project compares to other 
Yardly developments. Mr. Reddie stated that density depends on the unit mix, explained 
that the inclusion of four-plex units allows for higher density without creating 
overcrowding, stated that the average for Yardly developments is 11.5 to 12 units per 
acre, and explained that the proposal includes 13 units per acre. 
 
Committee Member Beehler asked about the size of typical Yardly developments. Mr. 
Reddie stated that the minimum size is typically 100 to 120 units. 
 
Chair Greathouse stated that he is familiar with Taylor Morrison products and asked for 
the Committee’s thoughts on 700-square-foot attached units. Committee Member 
Beehler stated that there is a good example of a similar development in the area and 
that he has not seen any issues with the product. Chair Greathouse stated that he has 
seen similar projects from other developers that did not maintain quality but expressed 
confidence in Taylor Morrison as a reputable builder. 
 
Committee Member Brooks asked whether the proposed price range would be 
considered common or affordable. Chair Greathouse stated that the units are market 
rate. Mr. Greathouse stated that the homes are intended to be more attainably priced 
than single-family homes for purchase.

South Mountain Village Planning Committee 
Meeting Summary 
GPA-SM-1-25-8 
June 10, 2025 
Page 6 of 7 
 
Vice Chair Dr. Emma Viera stated that an individual would need to earn between 
$60,000 and $90,000 annually to afford the proposed rent levels. Committee Member 
Brooks asked what the median income in South Phoenix is. Vice Chair Viera stated that 
the median household income in South Phoenix is approximately $45,000. Committee 
Member Brooks stated that the project appears to be targeted toward individuals 
outside the South Phoenix community. 
 
Chair Greathouse asked about the target demographic. Mr. Reddie stated that this is a 
popular product across the Valley and the state and explained that typical residents 
include young professionals, divorced women, and older empty nesters who do not want 
to deal with home maintenance but still value privacy. Mr. Reddie stated that the homes 
are designed for smaller families, explained the homes are positioned as an alternative 
to renting apartments or purchasing a home, and stated that the development offers 
strong amenities. 
 
Chair Greathouse expressed concern that the project may attract residents from outside 
the community and asked whether current South Mountain renters would be able to 
afford living in the development. Mr. Greathouse stated that the development would 
likely include both groups and could serve as a transitional step before homeownership. 
 
Committee Member Beehler stated that he supports the project and that the area 
around 19th Avenue is being considered for future development as a center. Committee 
Member Beehler stated that apartments are already being built in the vicinity and that 
this proposal fills a missing housing option. 
 
Committee Member Marcia Busching expressed concern that the staff report did not 
address the Rio Moñtana Area Plan, explained that she has difficulty supporting a jump 
to a higher-density land use designation, and stated that the project does not represent a 
land use transition. 
 
Chair Greathouse asked the applicant team to speak to open space and the single 
access point. Mr. Reddie stated that the entry drive is designed with two travel lanes and 
a center median, explained that there are two internal loops within the community that 
allow for circulation in the event of an obstruction, and stated that these loops meet Fire 
Department access standards. Mr. Reddie stated that the development includes 44 
percent open space. Mr. Greathouse added that each unit includes a private backyard. 
 
Committee Member Brooks asked about the project’s water detention and retention 
systems. Mr. Reddie stated that the project will utilize underground retention, explained 
that the site plan will need to demonstrate adequate retention, and stated that 
underground retention tanks will be located beneath the drive aisle. 
 
Motion:

South Mountain Village Planning Committee 
Meeting Summary 
GPA-SM-1-25-8 
June 10, 2025 
Page 7 of 7 
 
Committee Member Kay Shepard made a motion to recommend approval of GPA-
SM-1-25-8. Committee Member Mark Beehler seconded the motion.  
 
Vote: 
7-4, motion to recommend approval of GPA-SM-1-25-8 passed with Committee 
Members Alvarez, Beehler, F. Daniels, Falcon, Shepard, Viera, and Greathouse in favor 
and Committee Member Brooks, Busching, Coleman, and Thompson, opposed. 
 
STAFF COMMENTS REGARDING VPC RECOMMENDATION: 
 
None.