Attachment E - Support - Z-162-24-8.pdf

City of Phoenix — Formal (2025-05-07)

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From:
Laurie Pheil
To:
PDD Planning Commission; Racelle Escolar
Cc:
Samuel S Rogers; PDD South Mountain VPC
Subject:
Zoning Case Z-162-24-8
Date:
Tuesday, April 1, 2025 6:01:44 PM
Attachments:
Z-162-24-8 Zoning support letter.pdf
Good Morning,
I’m Laurie Pheil, representative of the South Mountain Gateway Residents Association in the
South Mountain Village.
I am attaching my letter of support for the proposed zoning change after careful consideration
and viewing the site myself. You are hearing this case on April 3, 2025, agenda item #5.
I am requesting that this letter of support be read into the public record.
Thank you for your time and consideration!
Laurie Pheil
Representative of the South Mountain Gateway Residents Association
Laurie Pheil
Phone: 602-696-3800
E-mail: creativebenefitcommunications@gmail.com 
ATTACHMENT E

This letter is in support of Z-162-24-8, Rezoning of 3.38 acres located approximately 230 ft. east of the 
southeast corner of 7th Street and Elwood. 
My name is Laurie Pheil and I am a long time resident and representative of the South Mountain Gateway 
Residents Association. I live at 3940 E. Beverly Road in Phoenix. You can reach me by phone at 
602-696-3800 or at creativebenefitcommunications@gmail.com.
Area residents created this neighborhood association to give a voice to the area residents and 
constituents in the South Mountain Village. We have seen a lot of new development over the last 20 years 
in our Village, and we have worked hard with our Village Planning Committee to secure high-quality 
housing, retail and businesses within our community. 
I must say that I was deeply concerned that the Village Planning Committee voted unanimously to reject 
this rezoning case, with comments like “Stay in Scottsdale” “We don’t want you in our Village” and “We 
need housing, not more big box warehouses in our Village”. 
If they had seriously looked at the proposed site, or even listened intently to the presentation by Old World 
Granite’s founders, I think they would have come to a different conclusion. This is a family owned and 
operated business that would bring up to 50 manufacturing and supervisorial jobs to the community for 
generations. The site is adjacent to 7th street which is lined with commercial warehouse style buildings. 
Directly across the street is the parking area for an Amazon Warehouse facility and an adult County 
Probation Office. Having this level of heavy commercial with delivery trucks entering and exiting the 
parking area plus community services for individuals on probation within 50 feet of this property is not an 
appropriate use for family housing, especially for families with young children. Housing developers have 
already passed on this site because of those significant barriers. 
This project would bring jobs to the area, promote development in the Rio Salado corridor and be a new 
local source of retail for homeowners and contractors buying custom granite and manufacturing, keeping 
taxes here in Phoenix instead of sending them to the City of Scottsdale where they are currently located. 
There were no letters or personal opposition to this project at the Village meeting. I am asking this 
commission to consider the many letters of support from the community and residents of the South 
Mountain Village, and as a resident of the South Mountain Village for many years, I ask that you approve 
this rezoning request to allow a family-owned business to find a new home in our community. 
Thank you for your time and consideration. 
Laurie Pheil 
Representative of the South Mountain 
Gateway Representatives Association.

1
Mario Mangiamele
From:
Denise Brownell <denisetedbrownell@gmail.com>
Sent:
Friday, March 28, 2025 1:28 PM
To:
Mario Mangiamele
Subject:
Support of Z-162-24-8 Rezoning
I am a 67 year old native Phoenician with ties to many communities in Phoenix.  I have never lived any other place than 
metro Phoenix and have been a resident of District 8 since 2006. 
 
My husband and I are in total support of the Rezoning for a long established (46+ years) family owned company  to come 
to South Phoenix and offer many stable jobs to the area.  We need reputable businesses that will bring steady and good 
paying jobs to residents of District 8.  With the additional Light Rail possibilities in South Phoenix, Old World Granite will 
be able to draw from a large job pool in District 8.  How wonderful would this be for South Phoenix residents to have 
public transportation bringing them to their  work destination enabling them to work at company that is in growth 
mode?  We too need affordable housing for our residents that are in safe neighborhoods and aren’t on the same street 
with  semi trucks and an adult County Probation Office.  Our children deserve more. 
 
Please feel free to contact me at any time should you have any questions or require clarification on anything. 
 
Regards, 
 
 
Ted & Denise Brownell 
2124 E Chanute Pass 
Phoenix, AZ 85040 
480‐201‐0090

To: 
Councilwoman Kesha Hodge Washington: 
I am Herb Hayden, the owner of 749 E Elwood property.  I am a long-time resident of 
Phoenix near South Mountain, born in Phoenix in the 50’s.  Our family history goes back to 
South Phoenix in the 40s. 
I purchased the parcel in 2018 for potential future use and/or investment, because I saw 
potential for the in-fill location.  The site was actually 3 lots at the time, with unplanned 
boundaries (“starred” lots, per Planning).  I worked with the city to resolve that. 
The lot is already partially C-3, with C-3 small businesses on adjacent sides (W and S) that 
have been there for decades.  A-1 is across the street to the north.  It seems that the R-4 
portion has always been logical to convert to C-3 for alignment. 
Based on my knowledge of the area I think the proposed business and C-3 rezone is an 
excellent use for the property.  If I had the resources to develop it myself, I would have 
requested it to be fully C-3 rezoned, for small business use. 
The proposed use/rezone would put the C-3/R-4 boundary in alignment with those existing 
neighbors.  It also would reduce to a minimum the C-3/R-4 interface footage.  Currently the 
R-4 is sort of a peninsula extending into and surrounded by C-3/A-1. 
Residential neighbors have said that they do not want to see apartments there.  This is the 
sentiment of the current business neighbors as well.  From discussions with R-4 
developers a multifamily project would also be smaller than typical.   
I believe the proposed business can operate as quietly and cleanly as the existing 
businesses, using the modern practices that have been committed to by Mr. Kern.   
While it is not for me to say about economic or employment potential, it seems that 
modern on-site and street development and business activity would help the area move 
forward in tandem with other area improvements. 
Thank you for considering these remarks. 
 
Herb Hayden 
Owner of 749E LLC

1
Racelle Escolar
From:
PDD Planning Commission
Subject:
FW: Item #5 and Zoning Case Z-162-24-8
From: Brett Ranta <brett.ranta@orionprop.com>  
Sent: Wednesday, April 2, 2025 12:45 PM 
To: PDD Planning Commission <pdd.planningcomm@phoenix.gov> 
Subject: Item #5 and Zoning Case Z-162-24-8 
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Dear Planning Committee, 
I am writing to express my strong support for the rezoning request associated with Case Z-162-24-8. As the listing 
broker representing the seller, I have worked closely with all parties involved and have witnessed the buyer’s 
commitment to responsible development that aligns with the City’s vision, the character of the surrounding area, 
and the interests of the community. 
This rezoning request is a natural and necessary progression for the site, as it adheres to the Phoenix General Plan 
and is in harmony with existing adjacent land uses. The proposed development is well-suited for the area, ensuring 
a seamless transition between neighboring properties while promoting smart growth and responsible land use. 
Additionally, the applicant has taken significant steps to engage with the local community, particularly with the 
neighboring residential property owners. Recognizing their concerns regarding multifamily developments, the 
buyer has intentionally designed a project that reflects their input and avoids the high-density residential 
development that was previously opposed. This collaborative approach demonstrates a deep respect for 
community preferences and a willingness to create a project that enhances the neighborhood rather than disrupts 
it. 
Furthermore, from my direct experience marketing this site, I can confirm that multifamily developers have 
evaluated and ultimately passed on this parcel for apartment or single-family home development due to its small 
size. Given these limitations, the current R-4 zoning is unlikely to attract development in the foreseeable future, 
meaning the property could remain underutilized for years. The proposed rezoning presents a practical and viable 
solution that will activate this property in a manner that benefits both the community and the city’s broader 
development goals. 
Approving this rezoning request will allow for a thoughtful and compatible use of the property, one that respects 
both the City’s long-term planning objectives and the desires of the immediate stakeholders. It represents an 
opportunity to facilitate positive development while maintaining neighborhood harmony and supporting economic 
growth in the area. 
I respectfully urge the Planning Committee to approve this rezoning request and allow for a development that 
benefits the City of Phoenix and its residents. Thank you for your time and consideration. 
BRETT RANTA, Vice President 
ORION Investment Real Estate 
M: (602) 686-4049  |  D: (480) 739-6945 
brett.ranta@orionprop.com  |  ORION Website [orionprop.com] 
 
Scottsdale Fashion Square Office Building 
7150 East Camelback Road, Suite 425 
Scottsdale, Arizona 85251 
P: (480) 634-6934, Ext 134

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From:
Herb Hayden
To:
PDD Planning Commission
Subject:
Application #: Z-162-24-8
Date:
Wednesday, April 2, 2025 1:40:30 PM
To:  Planning Commission, and All Parties
Based on my experience as the owner of 749 E Elwood since 2018, I
think its proposed zoning and use for a small C-3 business is a
rational and beneficial advancement for the area.
The site is relatively small, surrounded on 3 sides with
commercial/industrial (C-3 and A-1/Elwood). The site itself is
partially already C-3, with a portion split of less than 2.5 acres as
R-4.
It would be inefficient for the R-4 portion to be developed as
residential, unless a project was combined with neighboring lots (east
or west) which of course are currently in well established use and not
on the market.
The commercial and residential neighbors have indicated that they do
not want apartments.  I think the proposed C-3 use can be a compatible
neighbor to both, based on the modern plans proposed for indoor
operations.
The streets improvements proposed for the project would also help
update the area overall, which is something that I think many are
looking forward to.
I hope the rezone and project are approved.
Herb Hayden
749E LLC