Attachment B - Staff Report - GPA-CC-2-24-7.pdf

City of Phoenix — Formal (2025-03-05)

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GENERAL PLAN AMENDMENT 
STAFF ANALYSIS 
November 27, 2024 
 
 
Application:   
GPA-CC-2-24-7 
Applicant: 
City of Phoenix Planning Commission 
Location: 
7th Avenue between Washington Street and 
Jefferson Street 
Proposal: 
General Plan Amendment to update the Place Type 
in the ReinventPHX Transit Oriented Development 
Strategic Policy Framework (and the PlanPHX 2025 
General Plan) for the 7th Avenue / Washington and 
7th Avenue / Jefferson station location from Medium 
Urban Center to Downtown Core 
Staff Recommendation: 
Approval, as shown in the recommended text in 
Exhibit A 
 
BACKGROUND 
In 2013, the Phoenix City Council adopted the Transit Oriented Development Strategic 
Policy Framework (Framework) via GPA-1-09. The Framework added additional policy 
guidance to the Phoenix General Plan regarding growth and redevelopment within the 
city’s light rail corridors. The City Council approved an update to the Framework in 2016 
via GPA-CE-CC-SM-1-15-6-7-8, which incorporated the South Central light rail 
extension and the new 50th Street light rail station. In 2018, the City Council approved 
GPA-3-17 to update additional station area designations based on analysis of multiple 
factors, including transportation connections and employment. 
One of the prominent policy elements of the Framework is the establishment of Center 
Place Types for each of the light rail station areas (0.25-mile radius from the station). 
Place Types are planning typologies that describe an area and help avoid a “one-size-
fits-all” approach for future growth and redevelopment. A Center is a term used to 
describe a concentration of activities within a location. The Framework’s Centers 
provide policy guidance for the scale (building height) and intensity (density and mix of 
uses) of development within the light rail station areas. The Framework contains eight 
Center Place Types, each with its own unique recommendations for scale and intensity 
of development or redevelopment. The table below summarizes the Framework’s 
Center Place Types. 
 
ATTACHMENT B

Staff Analysis 
GPA-CC-2-24-7 
Page 2 
 
Center 
Scale 
Intensity 
Downtown Core 
6+ Stories 
Highest Intensity 
Regional Center 
5-10 stories (Incentive 20 stories) 
High Intensity 
Major Urban Center 
4-8 stories (Incentive 15 stories) 
Medium to High Intensity 
Medium Urban Center 
3-6 stories (Incentive 10 stories) 
Medium Intensity 
Minor Urban Center 
2-5 stories (Incentive 7 stories) 
Medium to Low Intensity 
Suburban Commuter 
Center 
2-4 stories (Incentive 7 stories) 
Medium to Low Intensity 
Neighborhood Center 
2-4 stories (Incentive 5 stories) 
Low Intensity 
Historic Neighborhood 
Center 
2-4 stories (Incentive 5 stories) 
Low Intensity 
The Planning and Development Department partnered with the Village Planning 
Committees to assign one of the eight Center Place Types to each of the light rail 
station areas. This initial collaboration with the Village Planning Committees combined 
staff’s analysis of each station area’s land use pattern, zoning, employment, housing 
and transit density with the Village Planning Committee members’ perspectives 
regarding the type of scale and intensity that would be appropriate for the station area. 
In November 2024, Phoenix voters approved the PlanPHX 2025 General Plan, which 
incorporated the Transit Oriented Communities Place Types on page 80 of the plan. 
This request is to revise the designation of the Center Place Type for the 7th Avenue / 
Washington Street / Jefferson Street station area from Medium Urban Center to 
Downtown Core. This request is a companion case to Z-TA-6-24-7, a text amendment 
to the Downtown Code to increase the maximum height and density allowed for an area 
bounded by Adams Street to the north, 7th Avenue to east, Jefferson Street to the 
south, and 8th Avenue to the west.  
ANALYSIS 
The planned light rail stations at 7th Avenue / Washington Street and 7th Avenue / 
Jefferson Street are located within the Business Core Character Area of the 
Downtown Code. The Business Core is intended to function as a strong regional 
center for employment, entertainment, conventions, tourism, and cultural institutions, 
drawing visitors from around the country and attracting residents from throughout the 
region. The greatest development intensity within the region should be located within 
this Character Area. New development should be innovative and incorporate small 
public spaces that promote pedestrian movement and comfort. The Business Core

Staff Analysis 
GPA-CC-2-24-7 
Page 3 
 
 
should have vibrant pedestrian activity 
and be served frequently by multiple 
modes of high quality public transit. 
Designating the station area at 7th 
Avenue / Washington Street / Jefferson 
Street as Downtown Core will better 
reflect the fact that the location is within 
the core of downtown and will enhance 
the ability of the surrounding area to meet 
the goals of the Business Core Character 
Area of the Downtown Code.  
 
Since the previous designation of a 
station area Place Type at this location, 
additional planning work has been done 
for the Capitol Extension project with 
specific station locations identified. The 
map below indicates the most up-to-date 
route and station location proposal. 
 
 
Downtown Code Character Areas Map, 
Source: City of Phoenix 
 
 
Capitol Extension Route Map, Source: Valley Metro 
 
CONCLUSION AND RECOMMENDATION 
Staff recommends approval of the General Plan Amendment as shown in Exhibit A. The 
updated Center Place Type will serve as a policy guide for future land use decisions 
and investments within the station area. 
 
Writer 
Anthony Grande 
November 27, 2024

Staff Analysis 
GPA-CC-2-24-7 
Page 4 
 
Team Leader 
Racelle Escolar 
 
Exhibits  
A: ReinventPHX Transit Oriented Development Strategic Policy Framework revisions

EXHIBIT A 
Application No. GPA-CC-2-24-7: General Plan Amendment to update the Place Type 
in the ReinventPHX Transit Oriented Development Strategic Policy Framework (and the 
PlanPHX 2025 General Plan) for the 7th Avenue / Washington and 7th Avenue / 
Jefferson station location from Medium Urban Center to Downtown Core 
Staff Proposed Language That May Be Modified During the Public Hearing Process is 
as follows: 
Amend the TOD Typology Map on page 14 of the ReinventPHX Transit Oriented 
Development Strategic Policy Framework by removing the old map and inserting 
the new map as follows:

Amend page 18 of the ReinventPHX Transit Oriented Development Strategic 
Policy Framework by removing the old page and inserting the new page as 
follows: