Attachment B - Staff Report - GPA -12-23.pdf

City of Phoenix — Formal (2024-04-03)

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GENERAL PLAN AMENDMENT 
STAFF ANALYSIS 
Application:   
GPA-12-23 
Applicant: 
Planning Commission 
Requested Change: 
To update the General Plan to provide policy direction for 
growth, redevelopment, conservation, and infrastructure 
investment for the city. 
Reason for Requested Change: 
As required by Arizona Revised Statutes.  
Staff Recommendation: 
Staff recommends approval of the request. 
BACKGROUND 
Arizona Revised Statutes (ARS) require every city in Arizona to prepare and maintain a long-
range general plan that provides a vision and policies for the growth and development of the 
city. The Phoenix General Plan was last adopted by the Phoenix City Council and approved by 
voters in 2015. In January of 2023, the Planning and Development Department (PDD), with the 
leadership of the Phoenix City Council, initiated an effort to update the Phoenix General Plan 
generally referred to as PlanPHX. The project's launch included the appointment of a PlanPHX 
Leadership Committee by the City Council. 
The General Plan provides a powerful medium for residents to strategize on how the city will 
grow. This General Plan update focused on the following:  
1. Building on and refining the existing General Plan Framework.
2. Aligning General Plan’s goals and strategies with other City Council adopted initiatives.
3. Outlining what we will be working on to accomplish goals for the next 10 years.
ATTACHMENT B

Staff Report 
GPA-12-23 
pg. 2 
BUILDING ON AND REFINING THE EXISTING GENERAL PLAN FRAMEWORK 
 
This General Plan Update builds on the concepts established in the 2015 General Plan that a 
unified policy framework of all the City’s various initiatives is one of the best strategies to 
employ to realize a collective vision, values and goals. 
 
The Vision to be “a more connected city” has been carried through for decades of planning in 
Phoenix and consistently referenced in plans, policies and initiatives to this day holding its place 
atop the General Plan Framework. The next tier within the framework has been slightly 
modified to further address “Planning Equity” through the lens of the already established 3 
Community Benefits. These updated Community Benefits provide critical guidance in achieving 
the Vision and informing Goals in a more inclusive and equitable way. Each of the 5 Core Values 
have also been updated to align with new goals and priorities. The 7 Strategic Tools continue to 
organize an abundance of implementation resources and actions. The most noticeable update 
is the introduction of a new Core Value to Create a Network of Vibrant Cores, Centers, and 
Corridors across the city. This new framework reinforces alignment and connections across all 
city plans, policies, and initiatives to enhance the quality of life for all Phoenicians.

Staff Report 
GPA-12-23 
pg. 3 
ALIGNING GENERAL PLAN’S GOALS AND STRATEGIES WITH OTHER CITY COUNCIL ADOPTED 
INITIATIVES 
 
The PlanPHX Five Core Values and Subsection/Goals provide a purposeful and strategic 
alignment with a variety of City and community driven Policies, Plans and Initiatives celebrating 
the city’s commitment to continuously improving, evolving and addressing opportunities and 
challenges through a holistic and unified policy framework to become a more connected 
Phoenix. This policy alignment to the Five Core Values is illustrated below.

Staff Report 
GPA-12-23 
pg. 4 
WHAT ARE WE GOING TO DO TOGETHER NEXT 
 
The Plan highlights a strategic set of actions for each of the 5 Core Values. These actions will not 
only respond to the General Plan’s goals, but the goals of other City Council adopted policy 
initiatives. This approach reinforces the city’s commitment to better harness the collective 
vision that was developed together as a community the past eight years across a series of 
initiatives like the Housing Phoenix, Climate Action, and Road Safety Action plans to name just a 
few. The commitment to keeping the process going, short term actions and immediate next 
steps are outlined on pages 225-236. Some examples of these actions are illustrated below: 
 
 
 
 
 
 
RECOMMENDATION 
 
Staff recommends approval of GPA-12-23.  
 
 
EXHIBIT 
 
Exhibit A: Draft 2025 General Plan