Attachment C - VPC Summaries - Z-68-24-8.pdf

City of Phoenix — Formal (2025-12-03)

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City of Phoenix • Planning & Development Department 
200 West Washington Street, 3rd Floor • Phoenix, Arizona  85003-1611 • (602) 262-6882 
Village Planning Committee Meeting Summary 
Z-68-24-8
Date of VPC Meeting 
October 20, 2025 
Request From 
C-3
Request To 
PUD
Proposal 
PUD to allow event venue and uses permitted in WU 
Code T5:5 
Location 
Approximately 220 feet west of the northwest corner of 
16th Street and Washington Street 
VPC Recommendation 
Approval, per the staff recommendation 
VPC Vote 
12-0-1
VPC DISCUSSION:
Committee Member Elaine Becherer joined during this item bringing quorum to 13 
members present (eight needed for quorum). 
No members of the public registered to speak on this item. 
STAFF PRESENTATION 
Samuel Rogers, staff, provided a presentation regarding the proposal, reviewing the 
surrounding context, policy background, existing and proposed zoning, the proposed 
development, and the staff recommendation. 
APPLICANT PRESENTATION 
Wendy Riddell, representing the applicant, introduced the case and displayed before-
and-after photos of the subject site, described the request, explained the differences 
between the currently allowed C-3 uses and the proposed PUD uses, provided details 
regarding landscaping, parking, valet circulation, and building elevations, and 
summarized the applicant’s community outreach efforts. 
QUESTIONS FROM COMMITTEE 
Chair Cyndy Gaughan asked about the location of the four proposed bicycle racks. 
Ms. Riddell described potential locations for the bicycle racks and stated that the 
bicycle spaces were not depicted on the site plan. Michael Marlowe, with the applicant 
ATTACHMENT C

Central City Village Planning Committee 
Meeting Summary 
Z-68-24-8 
October 20, 2025 
Page 2 of 5 
 
 
City of Phoenix • Planning & Development Department 
200 West Washington Street, 3rd Floor • Phoenix, Arizona  85003-1611 • (602) 262-6882 
team, identified a potential location for the bicycle racks. Chair Gaughan suggested 
that the bicycle racks and lighting be located inside the gate and inquired whether 75 
parking spaces would be required through parking agreements. Mr. Marlowe stated 
that the bicycle parking would be located inside the gate and confirmed that lighting 
would be provided. Ms. Riddell confirmed that 75 parking spaces would be required 
through parking agreements. 
 
Committee Member Rachel Frazier Johnson asked whether the venue had 
previously been operating and inquired about current uses. Ms. Riddell stated that the 
property had operated as an event venue and was currently being used as office 
space. Ms. Riddell stated that there were no active code violations.  
 
Committee Member Frazier Johnson asked whether the property would continue to 
operate as both an office and event venue. Ms. Riddell stated that site may potentially 
operate with office and event venue uses. 
 
Vice Chair Faith Burton asked about community outreach efforts and whether they 
had been conducted in both English and Spanish. Ms. Riddell stated that a 
neighborhood meeting was held on site and that mailers were distributed in English 
and Spanish. 
 
Committee Member Jordan Greeman stated support for reduced parking due to the 
site’s walkable, transit-oriented location and asked whether an event venue use was 
permitted in WU Code T5:5. Ms. Riddell stated that an event venue is not an allowed 
use in WU Code T5:5. 
 
Committee Member Janie Pearl Starks asked for clarification regarding parking. Ms. 
Riddell stated that the applicant was coordinating with multiple entities to secure 
parking agreements. Committee Member Starks asked whether parking would occur 
off-street. Ms. Riddell confirmed that all parking would be off-street, with no parking on 
public streets. 
 
Committee Member Ali Nervis asked about the capacity of the venue. Mr. Marlowe 
stated that the building contained approximately 6,200 square feet under roof. Ms. 
Riddell explained that capacity is determined by the building code. 
 
Committee Member Nervis asked whether vehicle queuing would occur off-street. 
Ms. Riddell stated that the site was designed to accommodate up to ten queued 
vehicles, which would be the maximum allowed. 
 
Committee Member Zach Burns asked how many parking spaces were required by 
the PUD. Ms. Riddell stated that 75 spaces are required. 
 
Committee Member Burns asked about the event space square footage and parking 
count. Ms. Riddell stated that the applicant was not requesting a reduction in the 
parking count, only that some spaces be located off-site.

Central City Village Planning Committee 
Meeting Summary 
Z-68-24-8 
October 20, 2025 
Page 3 of 5 
 
 
City of Phoenix • Planning & Development Department 
200 West Washington Street, 3rd Floor • Phoenix, Arizona  85003-1611 • (602) 262-6882 
 
Committee Member Frazier Johnson stated that she had previously attended an 
event at the location with approximately 350 attendees and explained there was 
adequate event space at that time. Ms. Riddell stated that the valet queuing 
configuration had since changed. 
 
Committee Member Frazier Johnson asked what recourse would be available if 
parking proved insufficient. Mr. Rogers explained that the Committee could offer a 
stipulation requiring to increase the minimum number of required parking spaces in the 
PUD narrative. Committee Member Frazier Johnson expressed concern that the 
capacity of the venue was unknown, making it difficult to determine an appropriate 
parking requirement. Chair Gaughan noted that the venue would be unable to operate 
if the parking agreement were terminated. 
 
Committee Member Nervis asked about any phone calls from the public regarding the 
case. Mr. Rogers stated that he had received one call seeking general information 
about parking and event types. 
 
Ms. Riddell clarified that the venue capacity would be limited to 150 guests, requiring 
70 parking spaces by code, and that 75 spaces would be provided. 
 
Committee Member Dana Johnson asked whether events would ever exceed 150 
attendees. Ms. Riddell confirmed that events would not exceed that capacity. 
 
Committee Member Burns asked how the capacity figure was determined. Ms. 
Riddell stated that the number was based on square footage. 
 
Committee Member Greeman asked whether the required parking calculation was 
based on City of Phoenix requirements. Staff Member Rogers confirmed that it was. 
 
Committee Member Nate Sonosky requested that the stipulations be displayed. Mr. 
Rogers displayed the stipulations for review. 
 
Committee Member Burns asked what types of events would be hosted. Mr. 
Marlowe stated that the venue would host weddings, corporate events, and similar 
gatherings. Committee Member Burns asked whether concerts would be held. Mr. 
Marlowe stated that concerts would not be held. 
 
Committee Member Elaine Becherer stated that the PUD narrative identified 3,500 
square feet of event space and 2,600 square feet for office and accessory uses. 
 
Committee Member Dana Johnson expressed concern that the 150-person capacity 
might be unrealistic, given that wedding venues often host larger events. 
 
Committee Member Starks referenced that catering by Chris Bianco could increase 
event popularity and reiterated concerns regarding the venue size and parking

Central City Village Planning Committee 
Meeting Summary 
Z-68-24-8 
October 20, 2025 
Page 4 of 5 
 
 
City of Phoenix • Planning & Development Department 
200 West Washington Street, 3rd Floor • Phoenix, Arizona  85003-1611 • (602) 262-6882 
adequacy. 
 
Vice Chair Burton stated that the proposal seemed more thoughtfully planned than 
other downtown event spaces and expressed interest in observing how alley circulation 
functioned once the venue opened. 
 
Committee Member Starks reiterated concerns regarding potential recourse if larger 
events were hosted. 
 
Committee Member Greeman stated that the parking calculation derived from City 
standards for Walkable Urban Code developments. 
 
Committee Member Dana Johnson asked whether the parking standard applied to 
indoor space only. 
 
Committee Member Burns stated that the standard applied to both indoor and 
outdoor areas. 
 
Vice Chair Burton stated that valet operations would require security personnel. 
 
Chair Gaughan stated that many attendees would likely use rideshare or alternative 
transportation options, adding that she would personally take a Waymo to the venue. 
 
Vice Chair Burton referenced a prior event she attended that required only limited 
parking validations. 
 
Committee Member Burns emphasized that the intent of the Walkable Urban Code 
was to promote walkability and stated support for relying on staff’s parking 
recommendation. 
 
Committee Member Sonosky suggested adding a stipulation requiring the case to 
return to the Committee in one year for review of the parking and use. 
 
Staff Member Rogers stated that the Planning and Development Department no 
longer uses time-based stipulations of that nature. 
 
PUBLIC COMMENTS 
 
None. 
 
APPLICANT RESPONSE 
 
None.  
 
FLOOR/PUBLIC DISCUSSION CLOSED: MOTION, DISCUSSION, AND VOTE

Central City Village Planning Committee 
Meeting Summary 
Z-68-24-8 
October 20, 2025 
Page 5 of 5 
 
 
City of Phoenix • Planning & Development Department 
200 West Washington Street, 3rd Floor • Phoenix, Arizona  85003-1611 • (602) 262-6882 
MOTION 
Vice Chair Nate Sonoskey made a motion to recommend approval of Z-68-24-8, per 
the staff recommendation. Committee Member Faith Burton seconded the motion. 
 
VOTE 
12-0-1; Motion to recommend approval of Z-68-24-8, per the staff recommendation 
passed, with Committee Members Ban, Becherer, Burns, Burton, Greenman, Johnson, 
Nervis, Sonoskey, Starks, Vargas, Martinez, and Gaughan in favor and Committee 
Member Frazier Johnson abstained. 
 
Committee Member Frazier Johnson stated that the facility is beautiful.  
 
Committee Member Becherer stated that the site plan is thorough and includes the 
location of the bicycle parking. 
 
STAFF COMMENTS REGARDING VPC RECOMMENDATION: 
 
None.

City of Phoenix • Planning & Development Department 
200 West Washington Street, 3rd Floor • Phoenix, Arizona  85003-1611 • (602) 262-6882 
Village Planning Committee Meeting Summary 
Z-68-24-8 
INFORMATION ONLY 
Date of VPC Meeting 
October 21, 2024 
Request From 
C-3
Request To 
PUD
Proposal 
PUD to allow event venue and uses permitted in WU 
Code T5:5 
Location 
Approximately 220 feet west of the northwest corner of 
16th Street and Washington Street 
VPC DISCUSSION:
One member of the public registered to speak on this item, in support. 
APPLICANT PRESENTATION 
Wendy Riddell representing the applicant with Berry Riddell, LLC provided a 
presentation regarding the proposed PUD, highlighting the improvements done on the 
property in recent years, the requested use list, the proposed parking, and the outreach 
efforts. 
QUESTIONS FROM COMMITTEE 
Committee Member Olivas asked about outreach to neighborhood organizations. Ms. 
Riddell stated that they used the City’s registered neighborhood list. 
Committee Member Burns asked the reason for pursuing a PUD. Ms. Riddell noted 
that the parking is an issue that is best addressed with a PUD. 
Committee Member Starks asked about outreach in Spanish and to the building 
directly behind the site. Ms. Riddell stated that outreach was done in Spanish and that 
the building behind the site was included in the mailing list. 
Committee Member Martinez asked for clarification on the proposed parking. Ms. 
Riddell described the proposal to use nearby parking lots for off-site parking. 
Ms. Olivas asked about street parking. Ms. Riddell replied that the goal is to use off-
street parking in nearby parking lots, rather than on-street parking. 
ATTACHMENT C

Central City Village Planning Committee 
Meeting Summary 
Z-68-24-8 – Info Only 
October 21, 2024 
Page 2 of 2 
 
 
City of Phoenix • Planning & Development Department 
200 West Washington Street, 3rd Floor • Phoenix, Arizona  85003-1611 • (602) 262-6882 
Committee Member Nervis asked how long the event center was previously 
operating. Ms. Riddell replied that it was approximately a year and a half. 
 
PUBLIC COMMENTS 
Michael Nielsen introduced himself and spoke in support of the proposal, stating that 
the proposal will enhance the area and that it is difficult to use the property when you 
have parking constraints. 
 
APPLICANT RESPONSE 
Ms. Riddell stated that they reached out to the nearby church but have not received a 
response. 
 
COMMITTEE DISCUSSION 
Ms. Starks stated it would be better if more than one person is engaged in the 
process. 
 
Ms. Olivas agreed, adding that it is nice to see improvements since the light rail has 
been built, but the outreach needs to be more thorough.