Attachment B - Staff Report - GPA-LV-3-23-7.pdf

GENERAL PLAN AMENDMENT 
STAFF ANALYSIS 
December 4, 2023 
Application: 
GPA-LV-3-23-7 
Applicant/Representative: 
 Jennifer Hall, Rose Law Group, PC 
Owner: 
Laveen Land Holdings, LLC   
Location: 
Southwest corner of the 78th Avenue and Alta Vista 
Road alignments  
Acreage: 
18.96 acres 
Current Plan Designation: 
Residential 3.5 to 5 dwelling units per acre (15.85 
acres), Commerce / Business Park (2.94 acres) and 
Park/Open Space - Publicly Owned (0.17 acres) 
Requested Plan Designation: 
Residential 3.5 to 5 dwelling units per acre (18.96 
acres) 
Reason for Requested Change: 
Minor General Plan Amendment for a single-family 
residential community   
Laveen Village Planning 
Committee Meeting Date: 
December 11, 2023 
Staff Recommendation: 
Approval 
FINDINGS: 
1)
The proposed Residential 3.5 to 5 dwelling units per acre General Plan Land Use
Map designation is compatible with adjacent designations to the west and north.
2)
The companion rezoning case, Z-56-23-7, proposes a development that is
consistent in scale and character with the land uses in the surrounding area to
the south and east.
ATTACHMENT B

Staff Analysis 
GPA-LV-3-23-7 
Page 2 of 4 
 
 
3) 
The companion rezoning case, Z-56-23-7, as stipulated, provides enhanced 
open space and design standards to make the proposed development a 
compatible addition to the area.  
 
 
BACKGROUND 
 
The subject site is 18.96 gross acres and is located at the southwest corner of the 78th 
Avenue and Alta Vista Road alignments. The subject site is currently vacant. The 
companion rezoning case Z-56-23-7 is requesting to rezone the site from County RU-43 
(Pending S-1) (One Acre Per Dwelling Unit, Pending Ranch or Farm Residence) to R1-
6 (Single-Family Residence District) to allow single-family residential.  
 
This request proposes a minor amendment to the General Plan Land Use Map to allow 
single-family residential uses. The proposal will modify the land use designation from 
15.85 acres of Residential 3.5 to 5 dwelling units per acre, 2.94 acres of Commerce / 
Business Park, and 0.17 acres of Parks/Open Space – Publicly Owned to 18.96 acres 
of Residential 3.5 to 5 dwelling units per acre.  
 
SURROUNDING LAND USES 
 
The subject site is currently vacant. The current General Plan Land Use Map 
designation for the site is Residential 3.5 to 5 dwelling units per acre, Commerce / 
Business Park, and Parks/Open Space – Publicly Owned.  
 
NORTH 
North of the subject site, across the Alta Vista Road alignment, are the boundaries of 
the Salt River and is designated Commerce / Business Park and Parks/Open Space – 
Publicly Owned.  
 
NORTH 
North of the subject site are large lot single-family homes or ranch or farm residences 
designated Residential 3.5 to 5 dwelling units per acre.  
 
SOUTH 
South of the subject site is a single-family residential development designated 
Residential 2 to 3.5 dwelling units per acre.  
 
EAST 
East of the subject site is a single-family residential development designated Residential 
2 to 3.5 dwelling units per acre.  
 
WEST 
West of the subject site are vacant, commercial, and single-family residential uses 
designated Residential 3.5 to 5 dwelling units per acre.

Staff Analysis 
GPA-LV-3-23-7 
Page 3 of 4 
 
 
 
 
 
Existing and Proposed General Land Use Designation Maps 
Source: City of Phoenix Planning and Development Department
 
RELATIONSHIP TO GENERAL PLAN CORE VALUES AND PRINCIPLES 
 
CONNECT PEOPLE AND PLACES 
 
• CONNECT PEOPLE AND PLACES CORE VALUE; OPPORTUNITY SITES; 
LAND USE PRINCIPLE: Support reasonable levels of increased intensity, 
respectful of local conditions and surrounding neighborhoods. 
 
The proposal provides a reasonable level of intensity that is respectful to local 
conditions. The companion rezoning case, Z-56-23-7, includes stipulations for 
enhanced elevations and open space, to ensure the proposal will be compatible 
with the area’s character.  
 
• CELEBRATE OUR DIVERSE COMMUNITIES AND NEIGHBORHOODS CORE 
VALUE; DIVERSE NEIGHBORHOODS; LAND USE PRINCIPLE: Include a 
mix of housing types and densities where appropriate within each village 
that support a broad range of lifestyles.

Staff Analysis 
GPA-LV-3-23-7 
Page 4 of 4 
 
 
The request facilitates additional housing opportunities in the Village that will help 
alleviate the housing crisis. 
 
• CELEBRATE OUR DIVERSE COMMUNITIES AND NEIGHBORHOODS CORE 
VALUE; CERTAINTY & CHARACTER; LAND USE PRINCIPLE: Protect 
residential areas from concentrations of incompatible land uses that could 
change their character or destabilize land values. 
 
The proposed rezoning case, Z-56-23-7, will develop vacant property with a 
single-family residential development that is compatible with the surrounding 
residential uses which will protect the area from incompatible land uses.   
 
CONCLUSION AND RECOMMENDATION 
 
Staff recommends approval of GPA-LV-3-23-7. The proposed land use map designation 
allows for future single-family residential development of this site that is compatible with 
surrounding designations. The companion rezoning case, Z-56-23-7, as stipulated, will 
require enhanced standards for elevations, open space, dedication Shared Use Path, 
and pedestrian connections. 
 
Writer 
Nayeli Sanchez Luna  
December 4, 2023 
 
Team Leader 
Racelle Escolar 
 
Exhibits  
Sketch Maps (2 pages)

77TH AVE ALIGNMENT
ST KATERI DR
VINEYARD RD
DARREL RD
77TH LN
SHUMWAY FARM RD
GLASS LN
76TH DR
75TH LN
78TH DR
75TH AVE
75TH DR
APOLLO RD
APPLICATION NO:
VILLAGE:
APPLICANT:
COUNCIL DISTRICT:
ACRES:
EXISTING:
PROPOSED CHANGE:
18.96 +/-
7
Jennifer Hall
LAVEEN
GENERAL PLAN AMENDMENT
Residential 3.5 to 5 du/ac du/ac ( 18.96 +/- Acres)
X
X
X
X
X
CITY OF PHOENIX
PLANNING & DEVELOPMENT DEPARTMENT
200 W WASHINGTON ST
PHOENIX, AZ 
85003
(602) 262-6882
Residential 3.5 to 5 du/ac ( 15.85 +/- Acres)
Commerce / Business Park ( 2.94 +/- Acres)
Parks/Open Space - Publicly Owned ( 0.17 +/- a.c.)
77TH AVE ALIGNMENT
77TH LN
SHUMWAY FARM RD
GLASS LN
76TH DR
DARREL RD
78TH DR
VINEYARD RD
75TH AVE
75TH LN
75TH DR
APOLLO RD
Proposed Change Area
Residential 3.5 to 5 du/acre
REVISION DATE:
Proposed Change Area
Residential 2 to 3.5 du/acre
Residential 3.5 to 5 du/acre
Commerce / Business Park
E E E E E
E E E E E Parks/Open Space - Publicly Owned
GPA-LV-3-23-7

77TH AVE ALIGNMENT
77TH LN
SHUMWAY FARM RD
GLASS LN
ST KATERI DR
VINEYARD RD
78TH DR
DARREL RD
75TH AVE
76TH DR
75TH DR
APOLLO RD
APPLICATION NO:
VILLAGE:
APPLICANT:
COUNCIL DISTRICT:
ACRES:
EXISTING:
PROPOSED CHANGE:
GPA-LV-3-23-7
18.96 +/-
7
Jennifer Hall
LAVEEN
GENERAL PLAN AMENDMENT
Residential 3.5 to 5 du/ac du/ac ( 18.96 +/- Acres)
X
X
X
X
X
CITY OF PHOENIX
PLANNING & DEVELOPMENT DEPARTMENT
200 W WASHINGTON ST
PHOENIX, AZ 
85003
(602) 262-6882
Residential 3.5 to 5 du/ac ( 15.85 +/- Acres)
Commerce / Business Park ( 2.94 +/- Acres)
Parks/Open Space - Publicly Owned ( 0.17 +/- a.c.)
77TH AVE ALIGNMENT
78TH DR
77TH LN
76TH DR
GLASS LN
ST KATERI DR
VINEYARD RD
DARREL RD
75TH AVE
75TH DR
APOLLO RD
Proposed Change Area
Residential 3.5 to 5 du/ac
REVISION DATE:
Proposed Change Area
Residential 2 to 3.5 du/ac
Residential 3.5 to 5 du/ac
Commerce / Business Park
Parks/Open Space - Publicly Owned