2024 NCAA Men's Final Four Review

This report provides an overview of the successful NCAA Men's Final Four events held
in Phoenix.

THIS ITEM IS FOR INFORMATION AND DISCUSSION

Summary
From April 5-8, 2024, the Greater Phoenix region hosted the NCAA Men’s Final Four
for the second time. While State Farm Stadium in Glendale served as the venue for
the semi-final and championship games, downtown Phoenix was the epicenter of fan-
related activities and ancillary events. Multiple venues were activated including the
Phoenix Convention Center, Margaret T. Hance Park and Heritage Square. More than
300,000 people participated in various events throughout downtown Phoenix during
the week.

Safely hosting these large crowds was made possible by the efforts of partner
organizations including the NCAA, Phoenix Local Organizing Committee, Visit Phoenix
and Downtown Phoenix Inc. In addition, multiple City departments were involved in the
planning effort leading up to Final Four. An internal Steering Committee comprised of
leadership representing Aviation, City Clerk, Communications, Community and
Economic Development, Fire, Parks and Recreation, Phoenix Convention Center,
Planning and Development, Police, Public Transit, Public Works and Street
Transportation departments worked over the past year to develop operational plans to
support the events and coordinated with various other City departments as well.

Valley Metro supported Final Four week by transporting visitors and residents to and
from Final Four events via light rail sponsored rides in partnership with the City of
Phoenix.

A summary of the successful Final Four activities along with key outcomes will be
presented to the City Council.

Responsible Department
This item is submitted by Deputy City Manager John Chan and the Phoenix
Convention Center Department.

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